The document discusses how the author attracted their target audience of teenagers to their thriller film project. They established the thriller genre upfront to appeal to this demographic. Through audience research, the opening sequence established a sinister location and built tension and suspense through a slow pace and cliffhanger ending, incorporating conventions teenagers enjoyed. An relatable main character and narrative also aimed to attract teenagers. Small-scale opening logos and unknown actors signaled this was not a major studio production. Suspenseful music from the start helped draw the target audience in.

1. How did you attract/address
your target audience?

2. • A clear way in which I attracted my target
audience was by clearly establishing the thriller
genre, which is liked mainly by teenagers;
therefore creating an opening sequence with an
obvious genre would hopefully attract the right
type of people.

3. • A vital part of addressing the correct target audience was learnt through
my audience research. I asked a series of questions (attached on a
different post within my blog) to ensure I knew exactly what conventions
of thriller films my target audience enjoyed, common answers where the
tension and suspense. Consequently I stated my opening sequence by
establishing the sinister location and continued with the slow pace whilst
my character was revealed, the pace then speeds up and the clip is left on
a cliff hanger. . From this I have tried to successfully include the
conventions my target audience enjoy to attract them to my media
product. Other films such as the Conjuring, a different thriller film also
begin in a creepy location, with dark low key lighting and a vital use of
props.

4. • An easy way to attract my target audience is to create a main
character of their age and possibly try and develop a narrative
they could relate to.
• The opening logos are an easy way to show the audience what
to expect of the film, as if it opens with a Warner logo, the
audience know they are watching a high budget well known
film. Conversely my logo not being recognised will tell the
audience they are watching a much smaller scale alternative
film.

5. • This is supported by the opening titles, as the actors
being shown on the screen won’t be huge names such as
George Clooney, they will be names the audience
probably haven’t heard of so this once again addresses to
the audience that this is a small scale film. This music
throughout the opening of the film helps instantly
attract the audience to the film as makes them feel
anxious and uneasy from the start.