2. Focus Group
• I have chosen to do a focus group to research thoroughly
into the audience of my project. I think using a focus group
is the most effective way of gathering data for my project
because it is more direct when asking questions in
person, the data is also recorded with audio.
• I am going to ask several questions relating to the project,
the aim is to get a grasp of what the audience wants.
• This is important as the short film that I am going to make
needs to grasp an audience for it to be entertaining.
• The questions that I will ask will be questions such as
asking what the audience wants to see in the short film,
what genre they would like it to be, what tone of film they
prefer and how different tones would make them feel.
5. Audience Questionnaire
• I have also chosen to create a survey to the audience so that I
can gain statistical knowledge on the wants and needs of the
audience.
• The questions on this survey will relate to my film and other
relating films in the industry.
• I will also be asking questions on topics relating to the story of
the short film.
• The information I will be gathering is whether this particular
audience will enjoy my work or not. It will allow me to change
parts of the short film to adapt to a wider audience.
8. Audience Questionnaire Response
• From the response to my questionnaire, I can see that the entirety of my audience has indeed
watched a short film before. This is good as it the audience will be familiar with the format that I
am going for. For how often the audience watches short films, it’s a little bit spread, but most of
my audience watches them quite often which is just what I needed for my project as the
audience will be very familiar with what I am going to do.
• The audience wants a stylised short film particularly around crime, this is what I am going to
aim to do with my short film, however, its yet to be decided whether I will specifically include
crime in the script as it is a risky subject especially for this client.
• Not enough action seems to be the focal point of the audience when asked what pushes them
away from short films, I will aim to strike a balance between dialogue heavy scenes and action
heavy scenes.
