This document summarizes the results of a questionnaire given to students at St. Andrew's Catholic School. The results show that the audience is fairly evenly split between male and female, with a slight majority being female. Most respondents, 90%, are under the age of 21. The majority of respondents, 8, are students. None of the respondents hold a magazine subscription currently. Only one respondent had considered subscribing to a magazine. The most popular genres of music among respondents were pop and metal. The most popular promotional offers were digital options like MP3s and the most recognized rock magazine was Kerrang!. Respondents indicated that edited images seem to convey a stronger sense of power than actual images.

1. Questionnaire Results
St. Andrew’s Catholic School
Centre Number – 64135
Student Name – Feargus Bracken
Candidate Number - 4009

2. Question 1
5
6
Gender
Male
Female
Other
These results
demonstrate a
fairly even ,with
a slight majority
towards a female
oriented
audience. With
this information,
additions can be
made to the
magazine to
appeal to both
genders.

3. Question 2
0
9
1
0
Age
Below 13
14-21
22-29
30-37
38-45
46+
A large majority ,
90% , of my
surveyed audience
are below the age
of 21, which means
I can edit my
magazine to
contain
conventions which
appeal to a
younger audience.

4. Question 3
8
1
1
Occupation
Student
Part-Time
Full Time
Unemploye
d
This representation
of a audience
connotes how much
disposable income
is available, which
means the price
should be reflective
of the disposable
income of these
groups.

5. Question 4
10
Subscription Y/N
Yes
No
This reveals that
none of my
surveyed audience
hold a magazine
subscription, which
could link to a
decrease in
potential
subscription profits.

6. Question 5
1
9
Considered Subscription
Yes
No
This exhibits that
any offers
regarding
subscription
would be a waste
of potential space
on the front cover
or contents page
of my magazine,
as only one of
those I surveyed
considered it.

7. Question 6
1
2
2
1
44
2
1
1 2
Genre
RnB
Country
Hip Hop
Classic
Rock
Pop
Indie
Soundtrack
House
Metal
These results
demonstrate that
there is a large
mixture of music
tastes out of my
surveyed audience
(the question being
two genres they
listen to). Metal is
the joint most
mentioned with pop.

8. Question 7
0
5
3
3
Promotional Offer
CD
MP3
Poster
Ticket
Competiton
These results highlight
the preference of digital
media over that of old
physical copes. Posters
normally come free,
whilst ticket competitions
only have a selected
number of winners. I will
aim to ‘repeat’ the use of
digital media to attract a
promotional audience.

9. Question 8
10
1
Common Rock Magazine
Kerrang
Mojo
These results exhibit that
Kerrang! has the most
brand recognition,
amongst those who read
rock magazines and those
who do not (as my
surveyed audience is a
mixture).

10. Question 9
2
8
1
Which is the most
powerful?
Image 1
Image 2
Image 3
These results create a
implication that edited images
hold a greater power than
images of actual events, as one
and three are unedited, while
the second image has a edited
shattered glass effect, which
Associates violence with
power.

11. Conclusion
• The questionnaire demonstrates some results that match with my survey
monkey, such as the lack of subscription holders. This further cements the
idea that the subscription, by itself, offers no appeal to a reader. This is
why, with my magazine, I aim to offer additional benefits for subscribing.
• Overall, the results from my questionnaire give me further reason to back
up.