The survey results show that the target audience for the newspaper would be 16-21 year olds in Manchester. Younger people preferred a tabloid style newspaper that is less formal and focuses on headlines, dramatic stories, and advertisements. Older respondents aged 35+ preferred a more serious independent style. Most respondents said the newspaper should be delivered for free locally and cost 40p, to attract younger readers. The survey results will help tailor the design, content, and distribution of the newspaper.

1. NewspaperSurveyMonkey Results
I have recentlydone asurveytoanalyse whataspectsof a newspaperpeople are interestedinand
whattheyare not.I have asked10 relevantquestionstohelpme withmyowncoursework.Iwill
nowanalyse the answerstomy surveywhichIwill adaptto my final project.
Question1
The most commonage whichhave takenthissurveyare aged16-21 thisis because the social
networkingsite Ihave postedmysurveyonfocusesmostatpeople of thatage.This age allowsme
to knowwhatpeople of thatage wouldwanttheirideal newspapertolooklike.There are alsoa few
people whohave takenthissurveywhoare 35+ thiscan helpme compare and contrastthe
differencesbetweenthe viewsof the people16-21 and the viewsof people 35+.
Question2

2. The majorityof the people completingthissurveyare female thereforethisallowsme tobe able to
knowwhatan ideal newspaperwouldlooklikeforafemale howevermalesalsohave completedthe
survey.Thisallowsme tocompare and contrastthe differentoptionsmaleandfemalesbothanswer
on thissurvey.
Question3

3. On thisquestionthere seemstobe quite amixture of answershoweverthe majorityof people have
eithervotedforonce or twice a weekoreveryday.The people whohave voted toreading
newspaperseverysingledayare aged35+ and the other agesvotedforthe otherones.Thisallows
me to have an ideaof howto attract differentagesdue tothe people whoreadnewspapersall being
older.Therefore mytargetaudience maybe olderthansuspecteddue to16-21s onlyreading
newspapersonce ortwice a week.
Question4

4. On thissurveythe mostpopularansweristabloidtherefore Iwill adaptthistomy newspaperand
create it ina tabloidstyle whichislessformalandisn’tasseriousasa independentnewspaper.most
local newspapershoweverare tabloid.The peoplewhohave votedforindependentare again35+
therefore thisshowsthatolderpeople prefermore seriousnewspaperswhereasyoungerpeople
enjoytovisualise more thantoreadlengthyessaysorreviewsthatare usuallyinindependent
newspapers.
Question5

5. The most popularansweronthisis the headlinestherefore Iwill ensure thatthe headlinesonmy
newspaperfrontcoverare interestingandcaptivate the readerbecause this isthe mainreasonthey
buythe newspaperdependingonthe headlines.Mynewspaperisalsotabloidtherefore my
headlinescouldincludeapunor somethingdramaticandentertaining.
Question6

6. The price range for the average newspaperaccordingtothissurveyis40p therefore if thisiswhatI
will price mynewspaperas.The 3 people whohave voted60 pence are again35 years or older
whichstereotypicallycouldshowthatthisage generallytendstohave more moneythan16-21s due
to themhavinga secure jobwhereasmostpeople thatage are still ineducationtherefore the
cheaperoptionwouldsuitthembest.Butbecause the targetaudience of mynewspaperwillbe 16-
21 due to it beingthe majorityof the vote thenIwill price mynewspaperfor40 pence.
Question7

7. Advertisementsare importantinlocal newspapersbecauseitallowsthe local communitiestoknow
where have jobsavailableorthingssuchas whathousesare for sale therefore Ithink
advertisementsinlocal newspapersare more in importantthaninothersbecause local targetsa
certaincommunityandtheyknowthe communitytherefore theywill know whatexact
advertisementswill targettheircustomer.9people outof 11 have alsovotedforadvertisements
therefore the readersare obviouslyinterestedinthem.
Question8

8. Articlesaboutpoliticsgotnovotestherefore policticsisoutof the equation.Dramaticonesthat
cause concern isthe most popularvote therefore myarticle will be dramaticandwill cause concern
howeveritwill have agoodendingbecause afew people have votedforpositive andfunnyarticles
so I will adapta positive resultinthe endof it.Dramatic storiesgetthe mostattentionbecause they
are so shockingandcaptivating.
Question9

9. The majorityof the answeronthiscertainquestionisthatit shouldbe deliveredforfree.A few
people votedforacost and a one votedforit shouldbe available fromthe store only.Takingthese
answersintoconsiderationputonthe newspaperthattheycan be deliveredforafree costto local
placesinManchester.Thiswill attractcustomersbecause theywill see thattheyare getting
somethingforfree whichisalwaysabonusforeveryone especiallypeoplefromManchesterwhoare
interestedinreadingnewspapers.It alsogivespeoplethe optionwhoaren’tsointerestedin
newspaperstostartreadingthembecause itsforfree sotheyaren’tlosingouton anything.

10. Question10
Thisanswerisrather quite variedas2 people votedforthe dailymail,4people voted forthe sun,3
votedforthe independentand2 forother.Eventhoughthe majorityof the responsesare mixedI
am still able tosee thatthe responsesshow theyprefertabloidnewspapersratherthan
independentonesasthatone hasthe leastvotes.Therefore Iwill laymynewspaperoutina tabloid
way.The sunwhichhas thwe leastvotesisthe mostinformal newspaperoutof the 4 I have put on
the survey.