- The respondent conducted a survey to gather information about recipe cards and vegetarianism from 10 people. Most respondents were male and between ages 31-55.
- The majority found cooking enjoyable but had limited time for it. Favorite cuisines included Italian.
- Key findings were that respondents looked for clear layouts, easy-to-follow steps, and good photography on recipe cards.
- Based on the feedback, the respondent decided to target their recipe cards toward an older audience and use a neutral, clear design with easy-to-follow steps. They also chose an Italian cuisine focus based on the survey responses.
The document summarizes the research conducted by the author to identify their target audience for a vegetarian recipe card product. They created an online survey with 10 questions to gather information from 9 respondents. Key findings included that the target audience is primarily male, aged 25-35, vegetarian due to health and ethical concerns, enjoys vegetarian food, and prefers a sleek design for the recipe cards. The author analyzed the survey results to develop an audience profile to inform the design and content of the recipe cards.
The document summarizes the results of a content questionnaire about preferences for a regional magazine. The results showed that the target audience is primarily female aged 11-20 who are interested in food/drink, recipes, and places to visit in London. Images are very important for drawing readers' attention. The recommended genres are home, lifestyle, and baking/recipes. The magazine should focus more on images than written articles and appeal to both local and tourist readers in its chosen London region.
The document analyzes the results of a questionnaire given to the target audience for a proposed music magazine. The questions gauged demographics (ages 16-25 most common), pricing (most willing to pay £2-£3), frequency of issues (weekly or monthly preferred), other magazines read (NME most popular), preferred content (reviews highest), aesthetic associations (indie rock with red font and images over text), and incentives (posters preferred). The summaries identify the target market and provide guidance on content, design, and business decisions to meet audience interests.
The document summarizes the results of a questionnaire about a music magazine. Key findings include:
- The majority of respondents were under 18 years old.
- 80% would buy the magazine if they saw it in a shop.
- 80% thought the magazine was good value for money.
- Respondents rated the magazine highly on average.
- The cover star was deemed the most attractive front cover element.
- Images were the most appealing feature on the contents page.
- Changes suggested included brighter colors and a lower price.
Karolina Kocaj collected results from a questionnaire given to the target audience for her music magazine. She analyzed the results using bar charts and pie charts. The results showed that the target audience is primarily female, between 18-25 years old, and reads music magazines monthly. They prefer the magazine to have equal images and text, be published monthly priced between £3.51-£4.50, and have a color scheme of white or black. These findings will help Karolina design a magazine that appeals to her target readership.
Here are some potential responses to the questions:
Why did I ask the question? - I asked about preferences for British vs American artists to learn about the genre and artists my target audience prefers.
What was the result? - The majority (70%) preferred British artists, more than I expected.
What went wrong? - I was surprised by this result as I had envisioned focusing more on American artists in my magazine concept.
What does this mean in terms of your target audience/representation? - It means I need to refocus my magazine's artist representation to primarily feature British artists in order to best represent what my target audience wants to see.
What does this mean in terms of your genre? - As
Este documento presenta un mapa visual de los principales conceptos relacionados con la Web 2.0 junto con ejemplos de servicios hispanos y globales asociados con esta tecnología, además de incluir un glosario técnico que explica con más detalle las tecnologías y acrónimos relacionados. El mapa forma parte de un libro publicado por la Fundación Orange sobre la Web 2.0.
According to Jagannadham Thunuguntla, equity head, SMC Capitals, two sectors that PE companies are bullish on, are real estate & infrastructure management and banking & financial services. “Retail investors can take a cue from PE investors though the real estate sector may be avoidable,” he added.
The document summarizes the research conducted by the author to identify their target audience for a vegetarian recipe card product. They created an online survey with 10 questions to gather information from 9 respondents. Key findings included that the target audience is primarily male, aged 25-35, vegetarian due to health and ethical concerns, enjoys vegetarian food, and prefers a sleek design for the recipe cards. The author analyzed the survey results to develop an audience profile to inform the design and content of the recipe cards.
The document summarizes the results of a content questionnaire about preferences for a regional magazine. The results showed that the target audience is primarily female aged 11-20 who are interested in food/drink, recipes, and places to visit in London. Images are very important for drawing readers' attention. The recommended genres are home, lifestyle, and baking/recipes. The magazine should focus more on images than written articles and appeal to both local and tourist readers in its chosen London region.
The document analyzes the results of a questionnaire given to the target audience for a proposed music magazine. The questions gauged demographics (ages 16-25 most common), pricing (most willing to pay £2-£3), frequency of issues (weekly or monthly preferred), other magazines read (NME most popular), preferred content (reviews highest), aesthetic associations (indie rock with red font and images over text), and incentives (posters preferred). The summaries identify the target market and provide guidance on content, design, and business decisions to meet audience interests.
The document summarizes the results of a questionnaire about a music magazine. Key findings include:
- The majority of respondents were under 18 years old.
- 80% would buy the magazine if they saw it in a shop.
- 80% thought the magazine was good value for money.
- Respondents rated the magazine highly on average.
- The cover star was deemed the most attractive front cover element.
- Images were the most appealing feature on the contents page.
- Changes suggested included brighter colors and a lower price.
Karolina Kocaj collected results from a questionnaire given to the target audience for her music magazine. She analyzed the results using bar charts and pie charts. The results showed that the target audience is primarily female, between 18-25 years old, and reads music magazines monthly. They prefer the magazine to have equal images and text, be published monthly priced between £3.51-£4.50, and have a color scheme of white or black. These findings will help Karolina design a magazine that appeals to her target readership.
Here are some potential responses to the questions:
Why did I ask the question? - I asked about preferences for British vs American artists to learn about the genre and artists my target audience prefers.
What was the result? - The majority (70%) preferred British artists, more than I expected.
What went wrong? - I was surprised by this result as I had envisioned focusing more on American artists in my magazine concept.
What does this mean in terms of your target audience/representation? - It means I need to refocus my magazine's artist representation to primarily feature British artists in order to best represent what my target audience wants to see.
What does this mean in terms of your genre? - As
Este documento presenta un mapa visual de los principales conceptos relacionados con la Web 2.0 junto con ejemplos de servicios hispanos y globales asociados con esta tecnología, además de incluir un glosario técnico que explica con más detalle las tecnologías y acrónimos relacionados. El mapa forma parte de un libro publicado por la Fundación Orange sobre la Web 2.0.
According to Jagannadham Thunuguntla, equity head, SMC Capitals, two sectors that PE companies are bullish on, are real estate & infrastructure management and banking & financial services. “Retail investors can take a cue from PE investors though the real estate sector may be avoidable,” he added.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. The majority of respondents were male, aged 19-26. Respondents preferred quick, easy meal themes like Italian. Popular meat substitutes included Quorn. The research showed that recipe cards should provide simple, clear instructions for quick vegetarian meals appealing to busy students and professionals.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. The majority of respondents were male, aged 19-26. Respondents preferred quick, easy meal themes like Italian. This provided helpful insights into targeting recipe cards towards male students seeking meat alternatives. Further questions could have explored preferences for the product more directly. However, the results indicated recipes should be home cooked, fresh foods appealing to those with busy lifestyles.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred quick, easy meal themes like Italian and Indian over options like salads or low carb. This provided helpful insight into targeting recipe cards to male students looking for fast meat alternative recipes. The majority voted for Italian-style food, indicating recipes should come from abroad rather than Britain. In conclusion, the targeted demographic for the recipe cards are university students and workers who want quick, meat-free meals.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred quick, easy meal themes like Italian and Indian over options like salads or low carb. This provided helpful insight into targeting recipe cards to male students looking for fast meat alternative recipes. The majority voted for Italian-style food, indicating recipes should come from abroad rather than Britain. In conclusion, the targeted demographic for the recipe cards is male university students or workers who want quick, simple vegetarian meals without meat.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred themes like Italian, quick easy meals, and vegetarian options. This provided useful insight into targeting recipe cards towards busy male students looking for simple meat alternative recipes. The primary research method allowed collection of specific data relevant to the product being developed.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred quick, easy meal themes like Italian and Indian over options like salads or low carb. This provided helpful insight into targeting recipe cards to male students looking for fast meat alternative recipes. The majority voted for Italian-style food, indicating recipes should come from abroad rather than Britain. In conclusion, the targeted demographic for the recipe cards is male university students or workers who want quick, meatless meals.
The document summarizes research conducted to inform the design of recipe cards targeted towards vegetarians. Surveys were distributed online and in person, gathering responses from 36 people. Key findings included that most respondents were female, aged 16-20, meat-eaters with little daily cooking time who prefer quick recipes. Vegetarian respondents enjoyed pasta dishes, Quorn, and step-by-step images. Interviews revealed favorite vegetarian meals and a need for simple recipe layouts and more vegetarian options. The audience for the cards is identified as socially conscious, time-poor females seeking healthy, easy vegetarian recipes.
The survey collected 22 responses on SurveyMonkey about food preferences and cooking habits. Most respondents were male students aged 19-26 who cook daily and prefer quick, fresh meals. Italian food was a popular choice for favorite cuisine and country. The results indicate the recipe cards should target busy young males with easy vegetarian and meat substitute recipes featuring Italian themes.
This document summarizes the results of a survey on recycling conducted by Charley Jackson. Key findings include:
- 41 females and 8 males completed the survey, but gender did not correlate directly with recycling habits.
- Respondents from all listed age ranges participated, despite an expectation that most would be 18-24.
- Around 6% more respondents said they recycle "most of the time" rather than "always."
- Over 90% of respondents agreed that recycling should be compulsory.
The document describes research conducted to inform the development of vegetarian recipe cards. Surveys were created and distributed online and in-person to gather information. Key findings include: 1) The majority of respondents were female aged 11-20; 2) Respondents typically became vegetarian between ages 11-20 due to concerns for animal welfare and health; 3) The research helped identify target audiences and themes to focus the recipe cards on, such as health and nutrition. While the research methods provided useful insights, low response rates were a limitation that could be addressed in the future with more active distribution methods.
Aby Jones collected audience data using a questionnaire on SurveyMonkey that was shared on Facebook and Twitter. SurveyMonkey allowed analysis of results summarized or individually and tracking of responses. The questionnaire aimed to gather data on demographics and preferences to design effective recipe cards. Most respondents were male, non-vegetarian, and preferred pasta recipes and Italian food. Vegetable-based recipes and those forcing beliefs were most disliked. The results will inform recipe selection to appeal to a mass audience and potential retailers like Tesco and Morrisons. While the collection method was effective, some non-serious responses reduced usefulness of data.
Research and questionnaire analysis pro formaRichardBurnn
Richard and Robyn conducted primary research through surveys and interviews to understand their target audience for recipe cards. They found that most respondents were females aged 14-19 who eat vegetarian or use Quorn as a meat substitute. Imagery was the most important factor for appealing recipe cards. While primary research provided initial insights, secondary research is still needed given the small sample size of 19 respondents.
The document summarizes the results of a questionnaire given to 20 people to help design a new music magazine. Key findings include:
- Respondents were willing to pay between £2-£2.50 for the magazine on average. Only 1 was willing to pay £4 or more.
- Most respondents used the internet frequently and for social networking or research, suggesting including a website and social media presence.
- Popular desired magazine features included interviews, top music charts, upcoming artists, and concert/event listings.
- Many wanted a freebie like a CD included with the magazine.
Task 7 - Introduction, graphs and conclusionskerensixthform
1) The document discusses the results of a questionnaire conducted to inform the creation of a magazine profile and target audience. Quantitative questions asked for quantities while qualitative questions asked for opinions and reasons.
2) The results showed the questionnaire asked mostly males instead of the intended female target audience. It also asked the correct age range but only white British people.
3) Most popular artists mentioned varied widely and were not related to the intended pop-punk genre. However, results indicated including posters and interviews would be well-received.
This survey of 26 individuals found that the majority (20) were not vegetarian, enjoying meat for variety and balance. The 6 vegetarians did not like eating or tasting meat. Most respondents were aged 16-18. More females (16) responded than males (10). All 6 vegetarians identified as lacto-ovo. Recipes should appeal to this young, mostly female audience with simple instructions and a modern style. Main courses were the most popular recipe type.
This document summarizes a market segmentation study conducted to determine which segment of coffee drinkers would be most receptive to a new bottled iced coffee product. A survey was administered to collect data on coffee consumption habits and preferences. A hierarchical cluster analysis identified 3 segments. A k-means analysis assigned respondents to segments. Cross tabulation found age and employment predicted segments. Segment 1 (ages 30-49, full time workers) drinks coffee multiple times daily and spends up to $5/cup, making them the most lucrative target for the bottled coffee. However, due to similarities between segments and low interest in bottled/iced coffee, the product may be changed to a high-end coffee grounds product targeting Segment 1.
This document summarizes research from a survey of 26 individuals. It found that most respondents were female and in their late teens/early 20s. The majority of vegetarians identified as lacto-ovo and preferred main dishes and desserts. Respondents overall preferred simple instructions on recipe cards with a modern style, though females slightly preferred a contemporary style. This information will be used to target the recipes, style, and instructions on the cards to the identified key audiences.
1. The document discusses using single-question polls on Facebook for effective and low-cost market research.
2. Facebook polls provide fast results from its large user base and allow targeting by gender and country. They are free to create and inexpensive to boost the audience.
3. However, Facebook polls are limited by only allowing targeting by gender and country. They also may not be representative of all audiences since respondents opt-in. They also only allow one question so provide limited context in responses.
1. The document discusses using single-question polls on Facebook for effective and low-cost market research.
2. Facebook polls provide fast results from its large user base and allow targeting by gender and country. They are free to create and inexpensive to boost the audience.
3. However, Facebook polls are limited in that they allow selection by only gender and country currently. They also may not be representative of all audiences as they only capture Facebook users. The single question also does not provide deep context about responses.
The document discusses the results of a survey, focus groups, and research conducted to determine the target audience and focus for a documentary on eating disorders. It was found that eating disorders most commonly develop between the ages of 16-25. This age range was chosen as the target audience since they are also the main users of social media, which can influence eating disorders. The documentary will also focus specifically on females as they represent the majority of eating disorder cases.
Pitching is an important skill for entrepreneurs. To create an effective pitch, focus on clearly explaining your product or service, how it benefits customers, and how it will generate revenue. Keep the pitch concise by highlighting only the most important details in 3 minutes or less to engage potential investors or partners.
Pitch is a short summary of an idea or product in order to interest investors or customers. It should be brief and highlight the problem, solution, and call to action in 3 sentences or less. The document provides the name "Pitch" and "Task 10" as the title with "Patrick Gouldsbrough" likely being the author or presenter.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. The majority of respondents were male, aged 19-26. Respondents preferred quick, easy meal themes like Italian. Popular meat substitutes included Quorn. The research showed that recipe cards should provide simple, clear instructions for quick vegetarian meals appealing to busy students and professionals.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. The majority of respondents were male, aged 19-26. Respondents preferred quick, easy meal themes like Italian. This provided helpful insights into targeting recipe cards towards male students seeking meat alternatives. Further questions could have explored preferences for the product more directly. However, the results indicated recipes should be home cooked, fresh foods appealing to those with busy lifestyles.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred quick, easy meal themes like Italian and Indian over options like salads or low carb. This provided helpful insight into targeting recipe cards to male students looking for fast meat alternative recipes. The majority voted for Italian-style food, indicating recipes should come from abroad rather than Britain. In conclusion, the targeted demographic for the recipe cards are university students and workers who want quick, meat-free meals.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred quick, easy meal themes like Italian and Indian over options like salads or low carb. This provided helpful insight into targeting recipe cards to male students looking for fast meat alternative recipes. The majority voted for Italian-style food, indicating recipes should come from abroad rather than Britain. In conclusion, the targeted demographic for the recipe cards is male university students or workers who want quick, simple vegetarian meals without meat.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred themes like Italian, quick easy meals, and vegetarian options. This provided useful insight into targeting recipe cards towards busy male students looking for simple meat alternative recipes. The primary research method allowed collection of specific data relevant to the product being developed.
The survey collected primary research data through questions on SurveyMonkey about preferences for vegetarian recipe cards. 22 responses were received from a variety of websites and forums. Most respondents were male, aged 19-26, and ate meat substitute products sometimes. Respondents preferred quick, easy meal themes like Italian and Indian over options like salads or low carb. This provided helpful insight into targeting recipe cards to male students looking for fast meat alternative recipes. The majority voted for Italian-style food, indicating recipes should come from abroad rather than Britain. In conclusion, the targeted demographic for the recipe cards is male university students or workers who want quick, meatless meals.
The document summarizes research conducted to inform the design of recipe cards targeted towards vegetarians. Surveys were distributed online and in person, gathering responses from 36 people. Key findings included that most respondents were female, aged 16-20, meat-eaters with little daily cooking time who prefer quick recipes. Vegetarian respondents enjoyed pasta dishes, Quorn, and step-by-step images. Interviews revealed favorite vegetarian meals and a need for simple recipe layouts and more vegetarian options. The audience for the cards is identified as socially conscious, time-poor females seeking healthy, easy vegetarian recipes.
The survey collected 22 responses on SurveyMonkey about food preferences and cooking habits. Most respondents were male students aged 19-26 who cook daily and prefer quick, fresh meals. Italian food was a popular choice for favorite cuisine and country. The results indicate the recipe cards should target busy young males with easy vegetarian and meat substitute recipes featuring Italian themes.
This document summarizes the results of a survey on recycling conducted by Charley Jackson. Key findings include:
- 41 females and 8 males completed the survey, but gender did not correlate directly with recycling habits.
- Respondents from all listed age ranges participated, despite an expectation that most would be 18-24.
- Around 6% more respondents said they recycle "most of the time" rather than "always."
- Over 90% of respondents agreed that recycling should be compulsory.
The document describes research conducted to inform the development of vegetarian recipe cards. Surveys were created and distributed online and in-person to gather information. Key findings include: 1) The majority of respondents were female aged 11-20; 2) Respondents typically became vegetarian between ages 11-20 due to concerns for animal welfare and health; 3) The research helped identify target audiences and themes to focus the recipe cards on, such as health and nutrition. While the research methods provided useful insights, low response rates were a limitation that could be addressed in the future with more active distribution methods.
Aby Jones collected audience data using a questionnaire on SurveyMonkey that was shared on Facebook and Twitter. SurveyMonkey allowed analysis of results summarized or individually and tracking of responses. The questionnaire aimed to gather data on demographics and preferences to design effective recipe cards. Most respondents were male, non-vegetarian, and preferred pasta recipes and Italian food. Vegetable-based recipes and those forcing beliefs were most disliked. The results will inform recipe selection to appeal to a mass audience and potential retailers like Tesco and Morrisons. While the collection method was effective, some non-serious responses reduced usefulness of data.
Research and questionnaire analysis pro formaRichardBurnn
Richard and Robyn conducted primary research through surveys and interviews to understand their target audience for recipe cards. They found that most respondents were females aged 14-19 who eat vegetarian or use Quorn as a meat substitute. Imagery was the most important factor for appealing recipe cards. While primary research provided initial insights, secondary research is still needed given the small sample size of 19 respondents.
The document summarizes the results of a questionnaire given to 20 people to help design a new music magazine. Key findings include:
- Respondents were willing to pay between £2-£2.50 for the magazine on average. Only 1 was willing to pay £4 or more.
- Most respondents used the internet frequently and for social networking or research, suggesting including a website and social media presence.
- Popular desired magazine features included interviews, top music charts, upcoming artists, and concert/event listings.
- Many wanted a freebie like a CD included with the magazine.
Task 7 - Introduction, graphs and conclusionskerensixthform
1) The document discusses the results of a questionnaire conducted to inform the creation of a magazine profile and target audience. Quantitative questions asked for quantities while qualitative questions asked for opinions and reasons.
2) The results showed the questionnaire asked mostly males instead of the intended female target audience. It also asked the correct age range but only white British people.
3) Most popular artists mentioned varied widely and were not related to the intended pop-punk genre. However, results indicated including posters and interviews would be well-received.
This survey of 26 individuals found that the majority (20) were not vegetarian, enjoying meat for variety and balance. The 6 vegetarians did not like eating or tasting meat. Most respondents were aged 16-18. More females (16) responded than males (10). All 6 vegetarians identified as lacto-ovo. Recipes should appeal to this young, mostly female audience with simple instructions and a modern style. Main courses were the most popular recipe type.
This document summarizes a market segmentation study conducted to determine which segment of coffee drinkers would be most receptive to a new bottled iced coffee product. A survey was administered to collect data on coffee consumption habits and preferences. A hierarchical cluster analysis identified 3 segments. A k-means analysis assigned respondents to segments. Cross tabulation found age and employment predicted segments. Segment 1 (ages 30-49, full time workers) drinks coffee multiple times daily and spends up to $5/cup, making them the most lucrative target for the bottled coffee. However, due to similarities between segments and low interest in bottled/iced coffee, the product may be changed to a high-end coffee grounds product targeting Segment 1.
This document summarizes research from a survey of 26 individuals. It found that most respondents were female and in their late teens/early 20s. The majority of vegetarians identified as lacto-ovo and preferred main dishes and desserts. Respondents overall preferred simple instructions on recipe cards with a modern style, though females slightly preferred a contemporary style. This information will be used to target the recipes, style, and instructions on the cards to the identified key audiences.
1. The document discusses using single-question polls on Facebook for effective and low-cost market research.
2. Facebook polls provide fast results from its large user base and allow targeting by gender and country. They are free to create and inexpensive to boost the audience.
3. However, Facebook polls are limited by only allowing targeting by gender and country. They also may not be representative of all audiences since respondents opt-in. They also only allow one question so provide limited context in responses.
1. The document discusses using single-question polls on Facebook for effective and low-cost market research.
2. Facebook polls provide fast results from its large user base and allow targeting by gender and country. They are free to create and inexpensive to boost the audience.
3. However, Facebook polls are limited in that they allow selection by only gender and country currently. They also may not be representative of all audiences as they only capture Facebook users. The single question also does not provide deep context about responses.
The document discusses the results of a survey, focus groups, and research conducted to determine the target audience and focus for a documentary on eating disorders. It was found that eating disorders most commonly develop between the ages of 16-25. This age range was chosen as the target audience since they are also the main users of social media, which can influence eating disorders. The documentary will also focus specifically on females as they represent the majority of eating disorder cases.
Pitching is an important skill for entrepreneurs. To create an effective pitch, focus on clearly explaining your product or service, how it benefits customers, and how it will generate revenue. Keep the pitch concise by highlighting only the most important details in 3 minutes or less to engage potential investors or partners.
Pitch is a short summary of an idea or product in order to interest investors or customers. It should be brief and highlight the problem, solution, and call to action in 3 sentences or less. The document provides the name "Pitch" and "Task 10" as the title with "Patrick Gouldsbrough" likely being the author or presenter.
Here is a comparison of the original intentions versus the resulting outcomes for the key elements of this project:
Logo Design:
- Original intention was for a literal design featuring litter in the shape of a surfer to directly represent Surfers Against Sewage.
- Resulting outcome was a more abstract wave design using contrasting colors to make it eye-catching while positively representing surfing.
Poster:
- Originally wanted to use only positive imagery to promote SAS in a positive light
- Realized negative imagery works better to grab attention and elicit an emotional response, so resulting poster used slogans and listing of threatened beaches.
Merchandise:
- Initially wanted to directly adapt unused logo designs onto products
This document discusses case studies of Greenpeace and the NHS and their social media campaigns. For Greenpeace, the purposes of their campaigns are to raise awareness of environmental issues like global warming, change attitudes towards pollution, and challenge agendas that don't prioritize protecting the planet. Their techniques use bold colors and fonts to emphasize key messages and graphic images to depict potential consequences of inaction. For the NHS, the purposes of their anti-smoking campaigns are to change public attitudes towards smoking and raise awareness of health risks, like the link between smoking and cancer. Both campaigns aim to educate the public and encourage behavior change on important social issues.
This document summarizes a case study about a campaign by the University of Kent to promote careers in media for ethnic minority students. The purposes of the campaign are to bring about national change by increasing diversity in UK media, change attitudes about racial inequality in employment, raise awareness of the lack of representation of ethnic minorities in media jobs, and create more access and opportunities for non-traditional groups. The campaign aims to both inform ethnic minority students about career opportunities and educate non-ethnic groups about the inequality faced by ethnic minorities in media industries. Key techniques used in the campaign materials include using bold text to clearly communicate the purpose upfront and providing information and resources to build relationships with target audiences.
The document discusses the evaluation of various logo, membership form, merchandise, and poster designs created for Surfers Against Sewage. For the logo design, the author notes that their initial design featuring litter in the shape of a surfer fulfilled the purpose but was not eye-catching enough. Their subsequent surf-themed logo was more positive and customizable. For the membership form, the author's initial leaflet design fulfilled the content purpose but had layout issues. They improved it by changing to a booklet format. Some merchandise designs like a cushion were not effective. The author realized posters needed negative imagery to stand out, against their initial goal of positive imagery.
The document discusses final designs for Task 8. It was authored by Patrick Gouldsbrough and appears to pertain to a design project involving multiple tasks. The brief title and author name provide limited contextual information about the specific contents or purpose of the document.
The document outlines plans for a poster design. It discusses choosing simple sans serif fonts for readability. Potential color choices are considered, including lighter blues that appeal to all demographics or incorporating the logo's blue. Text amount is debated - too much bores readers but some information is needed to explain the charity's work and goals. Mockups show main copy over or within the logo with social media/website details. The final design may differ from these initial concepts.
The document discusses the development of a campaign poster for a client. It considers whether to use positive or negative themes, and decides on positive themes to appeal to a wider audience. Font, color, and image choices are explored to target multiple demographics and present a cohesive product range. Various fonts, colors, and images are considered before narrowing options down based on testing designs and ensuring appeal across age, gender, and social groups.
The document discusses potential merchandise ideas for an environmental charity called SAS. It analyzes t-shirts, bags, posters, coffee cups, phone cases, and towels as potential merchandise options. T-shirts are identified as a popular, profitable option while bags would be more difficult to mass produce. Posters are suggested as an inexpensive impulse purchase. Coffee cups could sell through convenience rather than impulse. Phone cases are deemed inappropriate due to environmental concerns. Towels may not have high enough demand compared to other options. The document also notes some existing logo and design ideas that could be applied to merchandise, as well as other potential product types not featured on the mood board.
The document discusses the design of a membership form for a charity called SAS that works to reduce beach litter. It will include imagery to appeal to a mass market, short statistics and social media comments to encourage membership, enticing offers for new and existing members, direct debit information and payment methods to allow donations, and the charity's tagline and logo to increase familiarity. The goal is to promote the charity and increase its followers and popularity through an effective membership form and rebranding.
The document discusses final designs for Task 8. It was authored by Patrick Gouldsbrough and appears to pertain to a design project involving multiple tasks. The document title and author provide high-level context but no other details about the specific designs or task are included in the short document.
This document contains a SWOT analysis for a proposed new MP3 player that allows streaming music from Spotify. Some strengths identified include the innovative streaming feature, ability to undercut Apple's prices, and potential to break into the market. Weaknesses include potential issues streaming without internet and lack of brand recognition. Opportunities lie in partnerships, future product iterations, and resurrecting the MP3 format. Threats include over-reliance on Spotify, technical issues, inability to compete with Apple, and unresolved issues from past MP3 players like battery life.
The document discusses creating mood boards for different target demographics of a product range for Surfers Against Sewage (SAS). It analyzes including social media posts to appeal to younger audiences, using bright colors and professional/amateur surfers to inspire women, and focusing on challenges and competition to attract men. Color schemes and fonts are selected accordingly - bright for youth, pastel for women, and darker tones for men. Images of clean beaches and SAS advocacy are included to showcase the charity's goals and impact. The document emphasizes using clear, readable fonts and experimenting with combinations of imagery, colors and styles to determine the most effective design.
The document discusses ideas for promotional posters for Surfers Against Sewage (SAS), a charity that campaigns against ocean pollution. It considers whether the posters should use positive or negative imagery. It also discusses whether the layout should be busy or clear, and what type of fonts would be most effective. While negative imagery and bold fonts have traditionally worked well for SAS, the document notes that a fresh approach using positive messaging or a clearer layout could help SAS expand its reach and impact. Any design choices would need to be carefully considered to avoid losing recognition or interest from the target audience.
This document discusses several posters and logos created by Surfers Against Sewage (SAS) to raise awareness about the dangers of littering and dumping waste in oceans and waterways.
The first poster uses imagery of a plastic bag shaped like a shark to personify the threat of litter to surfers. It aims to build relationships and raise awareness among the general public. Another poster employs dark colors and negative imagery like a piece of litter shaped like a noose to strongly impact viewers.
The document analyzes the visual design elements, intended messages, and effectiveness of SAS's branding over time as the organization worked to establish recognition and expand from a local to national initiative on a limited budget. It provides suggestions for experiment
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James Argent is a 55-year-old rock artist launching his first solo album "In the Wind" after previously being in the band Masonic Temple. The objectives for the album are to establish Argent as a solo artist with his own fanbase rather than being associated with his previous band, target both existing fans of Masonic Temple as well as new fans interested in soft rock/alternative genres, and sell over 200,000 copies of the album within 3 months. The key messages that will be communicated are that this album shows Argent's ability to adapt genres and should be viewed as the work of a solo artist rather than a continuation of Masonic Temple.
This SWOT analysis examines a proposed new MP3 player that would stream music from Spotify. Strengths include the innovative streaming feature, ability to undercut Apple's prices, and potential to break into the market. Weaknesses are lack of offline functionality, potential need for dual storage of personal music, and lack of advanced features. Opportunities exist to compete with Apple on price and emulate Spotify's success, while threats include increased royalty demands and hacking risks from internet reliance.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
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Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
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Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
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Full-RAG: A modern architecture for hyper-personalizationZilliz
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The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
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Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
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The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
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UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
2. Summary of audience research
At the start of this task, I had to design 10 questions to ask to a range of people, regarding food in general, but with a view to collect
information about recipe cards and vegetarianism. I did this because I wanted to better understand the audience I was potentially
making a product for in this project.
I knew that getting 10 vegetarian responses would prove difficult, and despite my survey been mainly aimed at vegetarians, I knew
if I wanted a range of results, a vegetarian only result survey was not the way to go.
I set about getting the results by first creating my survey on surveymonkey.com. This site allows you to create, send and then collect
the survey out, which cuts out a lot of cost on paper, while having everything in one place. After sending the survey out using web
links on blogs and forums, social media and by e-mail, the data was ready to be collected.
The main form of distribution on this task was via E-mail. I sent out a total of 20 E-mails and posted the link on 5 websites in total. I
decided to not publish this link on social media, due to the demographic been the same for all my friends on the particular sites,
however, I did E-mail a couple of them personally instead.
The option of printing out the survey was also a strong possibility, but, as I only had a window of 2 days to complete the research,
printing out surveys to hand out wouldn’t have been the best way of conducting the research.
Even though the survey was about recipe cards, I also added a few questions on income and age, due to me wanting to collect
various demographics along the way. The brief also suggested a style to your dishes. A question on my survey about peoples
favourite country for food was then added, because I wanted a better insight into peoples opinions. Even though a small amount of
people were surveyed, a focus group is sometimes good, but assumptions must not be made.
The questions were split up into open and closed questions throughout the survey. The closed questions allowed me to find out the
simpler answers, while the open questions allowed detail and gave me a real insight into peoples thoughts and opinions on food
and design related things.
Out of the previously mentioned 20 E-mails I sent out, I only got responses from 8 of those, which is not the response rate I wanted.
However, as I also previously mentioned, I only had two days to conduct the research, so some people may not check their E-mails
that often. As for the website responses, which added another two survey responses to my tally. While it doesn’t seem many, due to
the average E-mail responses been boosted by this, I now had an acceptable amount of people.
3. How can you use this to make your product appeal to this audience?
As shown, a predominant male demographic is the outcome of the gender demographics who have filled out my survey. This
could mean I add more male features to the final recipe cards, such as colour, lexis and layout. However, as mentioned in the
previous section, not everyone answering the survey were vegetarian, so a vegetarian recipe card can’t be designed purely using
this data.
Graph
What does this tell you about your
research and your audience?
This question was made to determine one form of
demographic. Like it was stated in Task 4, about UK males
and females who are vegetarian, I wanted to see if these
demographics matched up, average wise. Task 4 said
females outweighed males for vegetarianism in the UK,
however, as the graph shows, the same can’t be said for my
survey. On the other hand, I sent the survey to more males
than females, so these are slightly expected results. The
graph shows that 7 people were male, while 3 people that
answered the survey were female. However, as a future
question will show, all 10 people who answered these
questions aren’t vegetarian, which might explain why task
4’s demographics and my survey does not correlate.
4. How can you use this to make your product appeal to this audience?
Before I started this research, I wanted to make a recipe card that appealed to both a young and a older demographic. This would
feature bright colours, formal lexis and a clear layout, features which these demographics like. However, as the data shows, the 31
to 55 demographic is far greater than any other group. More restrained colours and a formal lexis could be used to try and entice
the audience. However, my vision of appealing to a mass market may still be taken into account, but it will be discussed in my
conclusion section.
Graph
What does this tell you about your
research and your audience?
It tells us that the mode audience is the age demographic
of 31 to 55. Out of the 10 people who answered the
questionnaire, 5 of them were in this age demographic,
while 3 were in the 16 to 30, as well as 1 each for the 0 to
15 and 56+ age group. The age categories I set on my
questionnaire could have been a bit closer together, but I
wanted 4 groups, due to it been easier to analyse the
results, because I didn’t want any group to have 0 in.
5. How can you use this to make your product appeal to this audience?
Without making assumptions and stereotyping, a lower money level and therefore socio economic status indicates a simpler lexis
could be used for my product. However, I must also take into account the people who gave the answer in other categories. A more
professional font and a more creative layout could be something I decide on for my recipe card, which would be going against my
data. On the other hand, I don’t have to follow every piece of data and make my recipe card fit with the way in which my survey
has been filled out. Another factor to this question is the people in which I asked to fill in my survey. The large majority of these
people were students or single, without kids. This factor will mean less money will be required for shopping and more money may
be available for luxuries.
Graph
What does this tell you about your
research and your audience?
After establishing two types of demographic using
gender and age, I decided establishing a third type of
demographic would be beneficial to the success of the
project. A socio-economic status question was asked,
without asking how much someone earns a year, a
question that people may not feel comfortable
answering. This data shows that people have the very
minimum to shop with on a weekly basis, while 1
person in the other categories. It also tells us that the
people who answered the survey have money for
necessities, but don’t necessarily have much money for
luxuries (ie. Recipe books), this is a market that my
recipe cards could fill.
6. How can you use this to make your product appeal to this audience?
As I mentioned in the research analysis section, if I went through all 3 vegetarian responses, it would give me a better
understanding about what vegetarians look for in a recipe card, as well as favourite countries of food. This is the only way I could
turn this data to be beneficial to myself. However, I could do this by also going through the non-vegetarian responses and looking
for what to avoid, but also include, because, as ‘recipe cards task 3’ shows, the similarities of layout between a vegetarian and a
normal recipe card outweigh the differences.
Graph
What does this tell you about your
research and your audience?
From the graph on the left, you can see that the majority
of people who filled in the questionnaire were no0n-
vegetarian.My recipe cards, of course, are to be designed
for vegetarians. This then may be regarded as a useless
question, however, I did find 3 people who were
vegetarian amongst my research group. Individual
responses on surveymonkey.com could be closer analysed
to determine what those 3 vegetarian answered for every
question. The reason the majority of people were non-
vegetarian on this questionnaire, was due to the people I
asked. Due to the E-mail format, I asked people I knew,
which, I already knew, were not vegetarians. Also, due to
time constraints on the collection of data, handing out
questionnaires to the public just wasn’t feasible for this
task, not taking into account finding 10 vegetarians from
those public responses.
7. Question: What do you look for in a recipe card?
How can you use this to make your product appeal to this audience?
The features that have been highlighted above as key, will want to be featured due to them been so heavily mentioned in the
data. However, other features could be included as well as these, ones that haven’t been mentioned, but ones that I want to
emulate from the examples on my analysis in task 3. Also, as I stated on the graph 2 slide, before the task started, I wanted to
appeal to younger demographic. Brighter colours, informal lexis and a clear layout would be a must to appeal to this demographic,
but, seen as the data doesn’t mirror my thoughts, these features may have to be cut back and featured less on my recipe cards.
What does this tell you about your
research and your audience?
Ideas about what a good recipe card looks like don’t differ
that much, despite the variety in vegetarianism and
demographical factors. The large majority of responses
included these following factors as key
• Good use of photography
• A clear layout
• Easy to follow
This therefore tells me that no matter what age, gender or
socio-economic status, the same features are looked for by
these people.
8. How can you use this to make your product appeal to this audience?
Before I started this task, I already had a view to make the steps of the recipe cards easy and clear. This decision was made after
viewing some existing products on task 3 and seeing all of them had easy steps, so decided I should try and emulate this
technique. After this project, this technique has been further ensured by the response of my survey. The majority of people said
they had little time for cooking, which an easy and clear layout would help with. Even though some people fell into the 4+ hours
categories, ease will still be a feature they will look for, due to the majority of people wanting clear and easy layouts for recipes,
which question 5 (the previous slide) showed in it’s feedback.
Graph
What does this tell you about your
research and your audience?
From this data, I can see that the majority of people have
answered this question in the first two categories, which
means they have limited time for cooking. 0-2 and 2-4
hours make up 80% of my survey results, where as 2
people said they cooked for 4-6 or 6+ hours a week. This
might be because these people have time constraints,
such as kids or university/college, which my age
demographic data would fit in with (question 2).
9. Question: What is your favourite dish?
How can you use this to make your product appeal to this audience?
Alterations to dishes would definitely have to be made if I took every response from this survey as a dish. However, the likelihood
of me selecting all these dishes for my recipe cards is slim. This is due to the work that would have to go into altering the dishes,
which may be difficult if time is a ta premium. The vegsoc brief is also something that will dictate this idea. They stated in their
brief that a style of food, in terms of country could be used in this project, which these survey responses fail to fit into. Personal
preference is a factor in these responses, but together with the next question, could help to decide my dishes.
What does this tell you about
your research and your
audience?
On this question, a range of responses was
always going to be a strong possibility. However,
only two responses are repeated in the data,
which makes my data analysis even more
difficult. However, due to the non-vegetarians
answering my survey, some dishes would have to
be massively altered if they could be suitable for
a vegetarian. Lasagne was one of the dishes that
featured twice, with Sunday roast been the
second response to feature more than once.
10. Question: What is your favourite country for food?
How can you use this to make your product appeal to this audience?
When I was creating the questions for this task, I didn’t have any idea on the country I should choose for my recipe cards.
However, the inclusion of this question in the survey meant I would get a better understanding on, not just the overall audience,
but the vegetarian audience also. Out of the 3 vegetarians, 2 of them said an Italian style, which indicates a majority not just
overall, but for vegetarians also. After I looked at the results, I then decided Italy would be the country I would select for this
project. Out of all the ideas suggested in the survey responses, this is the only factor I am certain on thus far.
What does this tell you about
your research and your
audience?
This question is the only open question I have
created, which has generated a response where
half the people have answered with the same
response. Italy looks like a strong possibility for
my recipes, although dishes from this country
would need to be looked at before I made a firm
decision on the style of dish.
11. How can you use this to make your product appeal to this audience?
Now I have established that people predominantly enjoy cooking, as oppose to seeing it as a chore, my recipe cards may be
produced differently. A more wordy lexis may make an appearance in my recipe card, but a clear layout must still be taken,
according to my feedback from question 5. Even though 3 people found cooking as a chore, I won’t discount this research as
useless, instead I will try and appeal to this audience by making the images look enticing and hopefully change their viewpoint of
cooking.
Graph
What does this tell you about your
research and your audience?
It tells me that the majority of my focus group see
cooking as something to enjoy, instead of something
functional (70-30%). This may suggest, but not always
indicates, that these people use recipe cards, which I was
trying to establish. If survey monkey hadn’t limited me to
10 questions, I would have asked that question. Even
though question 6 shows that the majority of people
cook for either 0-2 or 2-4 hours, it’s still interesting to
know that these people don’t cook for little time because
they find it a chore, instead they may just do this for
convenience of some for of time restraint in their life.
12. Question: What is your favourite brand? Why?
How can you use this to make your product appeal to this audience?
Even though the non-vegetarian responses would normally be seen as useless, the addition of the ‘why?’ after the initial question
made it beneficial to me. This meant that I could review why people like a certain brand and analyse what people look for in the
brands they like. As you can see from the above responses, the focus group subjects liked brands which sold products that could
be universal. For this reason, a universal recipe card could be produced, which would involve an alternate recipe stage and ways in
which it could be altered to make it different. Even though I didn’t establish what brands were good, due to not many of the
brands been the same, I established something about the layout of the card which could make or break my success in this project.
What does this tell you about your
research and your audience?
Open questions left room for the focus group to put an
endless quantity of answers, which will then be harder
to interpret than a closed question. For this reason, a
generalisation must be made, and a most common
answer will be less common than a closed question.
However, due to my three vegetarians only having
limited companies that sell vegetarian products, Quorn
was the most popular out of the vegetarian answers,
which gave me a bit of an indication, even if it didn’t
collate the common answers that I had hoped for, but
an open question was never going to generate such a
response.
13. Conclusions
My survey has helped me identify key characteristics that I will include or think about including in production. However, my research
has also helped me to identify things to avoid and things I though would be good, but feedback has stated otherwise.
The only conclusions I have definitely decided on for this project are:
• The gender characteristics for my recipe cards will be neutral – The survey showed a male dominance, but that’s because I sent
the survey to a more male orientated group, so it was always going to result in this. Task 3’s analysis of existing products helped
me to make this decision because the colours are gender neutral, as is the font, and I believe these features work well together.
• An older audience will be selected – As previously mentioned, a younger audience was the target of my recipe cards before this
research was undertaken. However, after I’ve analysed my results, I’ve realised that an older audience would be beneficial if I am
trying to entice a large audience. However, to ensure I get younger people enticed into my product, even though they won't be
the main focus, I may add bright coloured features, while making the lexis a bit easier on a few of my recipe cards.
• A clear and easy layout will be selected – No matter the age or tine spent cooking, an easy layout is always a big help when
cooking and following recipes. This technique was almost certainly decide on before this task, due to my previous research,
especially task 3.
• My country theme of dishes will be Italian – During the previous tasks, I hadn’t really decided on a theme, which the vegetarian
society had suggested on their brief, but research helped me to decide. The overwhelming majority stated that their favourite
country for food was Italian, which I then generalised to come top the conclusion for Italy as my country.
In terms of the questions I asked, I would only change the last question, which asked ‘what is your favourite brand?’. While the
addition of ‘why’ gave me an insight into what people look for, the inconsistency of brands was not what I was looking for. As for all
the other questions, they all had a specific purpose, whether it was finding a demographic, finding out about the layout, or finding
about food, they all helped me to make a decision.
A question I would have included in my survey is:
• Do you use recipe cards- By getting the answer from this question , I could have individually picked through the other answers
and made generalisations on recipe cards and gender, age and socio-economic status.
14. Conclusions
I’ve stated before that this data has helped me make some decision about the production, content and layout of the cards, but it
will also help me to make a successful recipe card. If I would have asked questions that had little relevance to the future production
of recipe cards, the future potential success would have been dented and I would end up producing a recipe card which won’t sell
or won’t appeal to my target audience.