The document contains the results of market research in the form of pie charts on the interests, content preferences, design preferences, pricing tolerance, demographics, and purchase behaviors of the target audience for a new magazine. The most popular interests are sports, music, fashion and gaming. The research found that sports, fashion and music are the most preferred types of content. Blue was the dominant preferred color. Most respondents would pay under £1 and over half would buy the magazine weekly if priced under £1. The target audience is 16-17 year olds and responses were not gender biased. People are interested in freebies and the most popular theme was modern and classy.

1. Market Research

2. 31%
22%9%
10%
2%
16%
4% 3%
3%
What are your intrests/hobbies
Sport
Music
Films
Gaming
Skating
Fashion
Exercise
Literature
Crafts
The most popular
interests are Sport,
Music, fashion and
gaming, these are
the topics what the
majority voted for.
Other than films the
other 4 topics have a
very low percentage
of votes therefore are
not worth putting in
my magazine.

3. 8%
9%
22%
35%
22%
4%
What content do you like to see in a magazine?
News
Games
Sports
Music
Fashion
Films
This is similar to the
last question,
Sports, Fashion
and music are
dominating the
percentage of
votes with other ¾
of the votes being
them. The others
still have a few
votes each but the
main categories
are clearly shown
on the chart.

4. 24%
3%
9%
13%
6%
5%
17%
17%
6%
What colours do you like in a magazine?
Blue
Orange
Green
White
Red
Yellow
Black
dark
bright
The colour of the
magazine is
important but
judging on the
results I have the
range of colours is
very wide as there
is only one colour
which stands out
which is blue.

5. 58%
14%
19%
9%
What Price would you pay for a magazine?
Under £1
£2.00
£1.50
Over £2.00
The price of the
magazine is
important
therefore we had
to get research
and information
about this from
the public. Going
from the pie
chart, the
cheaper the
magazine the
more magazines
would get
brought but less
the income. On
the flip side, the
more expensive
the magazine the
less magazines
that would get
purchased.

6. 40%
11%
49%
Age of people who got surveyed.
17
18
16
The age what got
surveyed is 16-18
year old’s. This is the
age range at
colleges around the
UK with a few
exceptions for 19
year olds. The chart
tells us that my results
are based of 16 and
17 year olds more
than 18 year olds. This
helps as when I’m
making my magazine
of this market
research, I can figure
out my preferred
target audience.

7. 42%
58%
Gender of people who got surveyed.
Male
Female
The gender of
people who got
surveyed is almost
50/50 split so this
does not really
matter when looking
at my other results as
I know that my
results are not
gender bias.

8. 35%
26%
4%
35%
How Often do you read magazines?
Never
Once a week
Twice a week
Once a month
This tells me that
%70 of the people
who I surveyed
don’t actually
read the contents
inside the
magazine but
only look at the
front cover and
that their answers
are based if the
front covers and
what attracts
them. %26 read
magazines on a
regular basis so
there input would
be more useful as
they buy more
magazines.

9. 93%
7%
Are you intrested in freebies?
Yes
No
This clearly
tells me that
the majority
of the
magazine
audience
are
interested in
freebies as
they are
actually free.

10. 53%
17%
10%
16%
4%
What theme?
Modern & Classy
Bright & Bold
Informal
Cartoon
Retro
The theme which
is most popular is
`Modern and
Classy` but some
of the other
themes have
some interest.
Although they do
over half of the
participants said
that they like
modern and
classy therefore it
seems as it is the
dominant
magazine theme
in the industry
judging by this
data.

11. 69%
24%
7%
How often would you buy a magazine?
Once a week
Once a month
Once a term
This tells me how
often people
would by a
magazine when
%69 said that they
would buy a
magazine weekly.
If I combine this
with my other data
if I price the
magazine under a
pound then %70 of
the target
audience should
buy my magazine
weekly which is
good. This is going
from the data I
have collected.

12. 55%
45%
Would you buy a magazine?
Yes
No
This is 50/50 again so
this tells me my results
are not bias from
magazine fans or non
magazine fans