- The document summarizes the results of a survey conducted to gather market research for a proposed heavy metal music magazine. - The majority of respondents were 17-year-old males, indicating teenagers may be the largest potential market. Respondents also listened primarily to rock and metal music. - Most respondents preferred magazines to be published weekly rather than monthly, and favored dark color schemes, free promotional items like posters, and a price of £2-2.50. - The survey results will help the author tailor their magazine to attract their target audience of younger metal music fans.

1. Primary Research
Reflections
Name: Feargus Bracken
Candidate Number: 4009
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. Screen Grab of Results HERE
Breakdown of the results HERE
The majority age of
those surveyed was of
17, which means that
they could be the
largest potential
market of the
magazine.
This connotes I could
commence further
market research into
the buying habits and
spending power of a
younger audience.
Teens in Europe have a
combined spending
power of 86 million
pounds, and a average
of £5000 a year.

3. A large majority, 70%,
of results were male
answered.
This is useful as it will
enable my magazine
to be able to be
targeted towards
more specific
demographics.
The normal gender
discrepancy in metal
genres is 85% and
above male majority.
My results show that
30% of my audience
is female, which is
twice more than
normal ratings.

4. The employment status of my
audience affects the
disposable income they
would have to spend on my
magazine.
Knowing what percentage of
my audience has higher
disposable income allows me
to better engineer the price
to be so that those with high
disposable income will
purchase it, and those with
low income can still afford it.
A suitable price would be
£2.00, which is cheaper than
the price of Kerrang!, which
is a well known publication of
the genre.

5. These results denote that
the participants
purchased magazines at
either a monthly
frequency, or as however
they specified (More
specific options such as
bi-weekly)
Monthly magazines rely
on having a large number
of customers, as there is
only one issue per month
to accrue profits from. By
publishing my magazine
at a weekly rate, it will
establish a reliable
audience that could
sustain a shift to monthly
publishing schedule.

6. These results connote
how implementing a
subscription feature
would have little affect
on profit, as all those
who took part in the
interview do not hold
any subscriptions
themselves.
However, a subscription
guarantees a purchase
of the magazine. To
make it more appealing,
I could offer a unique
promotional offer for
subscribers.

7. The results represent that
the two most dominate
genre of magazines in
those that I surveyed are
rock and metal.
Linking to previous
results, it could be
inferred that a majority
of my younger audience
listen to the rock and
metal genres.

8. The prevalence of Dark
colour schemes in Metal
and alternative
magazines is a
convention that I would
have stuck to, due to the
nature of the audience
being smaller than some
mainstream magazines.
This survey shows that a
majority of consumers
prefer dark colour
schemes.

9. With the majority, over
60% being able to pay
£2.00, this connotes
that my target audience
has a high disposable
income and that prices
within the £2 and £2.50
price ranges will be able
to garner the most
purchases.
I have made the price of
my magazine £2.00,
which seems to be the
most positively received
price.

10. With a 100% result
from my survey
participants, it is
highly beneficial for
a music magazine to
contain free
promotional deals.
These promotional
deals would have to
be specific to the
genre, and be items
of interest such as
posters and demo
tapes etc.

11. This is a list of all of the music
tastes of the survey
respondents.
The majority of these listen to
rock and metal, or other heavy
types of music. This allows for a
accurate application of
information and results to my
target audience.

12. Conclusion
In conclusion, my survey has provided me with the information to tailor my magazine
to be attractive to my target audience. Due to the fact that a majority of the answers
to question 10, music taste, were of my target audience the information gathered can
be seen as an accurate representation of the reaction of my ideal target audience.
I will be better able to support the needs of my target demographic through
conventions that have proven to be popular, such as the inclusion of posters and the
prevalence of a darker colour scheme.