Question 2
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Hereticus magazine represents the social group of "metalheads" through its imagery, language, and presentation. Photos show models wearing plain, dark clothing to appeal to fans who influence fashion within the subculture. Artificial lighting is used to highlight features important to fans and create a sense that models are embracing characteristics valued by the group. The magazine's informal tone and focus on individual models through photos helps readers connect with others in the subculture and feel a sense of belonging.
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Question 2
The document discusses how the magazine Hereticus represents different social groups. It represents an anti-establishment social group through the imagery used, which depicts aggression, being unconventional, and disregarding outsider opinions. The lighting, poses, and plain but expressive costumes in the photos are used to highlight features and characteristics that are important to the target metal subculture audience. The magazine also aims to create a sense of belonging and entertainment for readers through its representations.
Audience theory
The document discusses several theories of audience development in media studies:
1) The Frankfurt School's "effects model" from the 1920s-30s viewed audiences as passive recipients susceptible to media messages.
2) The two-step flow theory from the 1940s-50s found people are more influenced by opinion leaders who interpret media for friends/family.
3) Uses and gratifications theory from the 1970s found audiences actively consume media to fulfill different needs like diversion, social interaction, and identity exploration.
Audience theory
The document summarizes several theories of audience and media effects:
1) Audience Theory proposes that media producers target either mass or niche audiences and must understand their audience.
2) The Frankfurt School viewed audiences as passive, accepting media messages without question.
3) The Two Step Flow Theory posits that opinions flow from media to opinion leaders to the broader audience, making audiences more active. Uses and Gratifications Theory also sees audiences as active in choosing media to fulfill needs like diversion, relationships, identity and surveillance.
Marxist perspectives on print media
This document provides an overview of Marxist perspectives on print media. It introduces key Marxist concepts such as cultural materialism, commodification, capitalism, and class struggle. It explains that according to Marxist theory, culture is a product of economic conditions and will represent the values of the most powerful social class. Print media are viewed as products of capitalism that treat ideas and people as commodities for making money. Society is seen as structured by ongoing conflict between the ruling and working classes, which affects all aspects of media and culture. Students are assigned to analyze magazine covers from this Marxist viewpoint.
Ideology & representation in media
This document discusses different theories about how media represents and influences society:
- Functionalism says media informs, correlates information, provides continuity of culture and entertainment. Conflict theory says media representation is shaped by ideology and bias.
- Representation in media results from selection of possibilities and is ideological. Stereotypes in media content can reinforce power relations.
- Media can manipulate representation through techniques like mise-en-scene, editing, and framing. Content analysis is needed to understand media influence.
- Hegemony theory says the ruling class controls media to shape public opinion. Pluralism says media reflects diverse audiences rather than pushing ideology. Stereotypes arise from pleasing audience expectations.
G3251bmediarepresentation
This document provides an overview of key concepts in representation theory, including Marxism, feminism, postmodernism, and stereotypes. It discusses how representations encode ideologies and can reinforce power structures. Representations are never neutral and involve selective portrayals of reality. Media texts use stereotypes, myths and other techniques to represent social groups and ideologies in simplistic ways for audiences.
AS Contents Page and DPS Analysis
This document analyzes the design elements of a music magazine contents page and double page spread (DPS). It discusses the use of prominent band/artist names on the contents page followed by brief article summaries. Dark colors like black and red are used for text against a white background for readability. Larger images feature recognizable stars to attract audiences. Additional sections use different eye-catching fonts. Pull quotes and drop caps are used to draw readers in. Graphics match related articles in tone. Page numbers are distinguished from body text. Questions in interviews are highlighted for emphasis. Consistency is created through matching typography and layouts to article subjects. Centered pull quotes in different colors also attract readers.
Storyboard Merland Rise
This storyboard is for a soap opera called "Merland Rise" and contains 24 scenes:
1. An establishing shot of a pub where most of the scenes take place.
2. A male antagonist flirts with the female protagonist in the pub making her uncomfortable.
3. The protagonist slaps the antagonist, shocking other pub patrons.
4. Later at home, the protagonist receives disturbing text messages from the stalker antagonist.
5. In the final scene, the antagonist is seen outside the protagonist's home holding a gun.
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Question 2
The document discusses how the magazine Hereticus represents different social groups. It represents an anti-establishment social group through the imagery used, which depicts aggression, being unconventional, and disregarding outsider opinions. The lighting, poses, and plain but expressive costumes in the photos are used to highlight features and characteristics that are important to the target metal subculture audience. The magazine also aims to create a sense of belonging and entertainment for readers through its representations.
Audience theory
The document discusses several theories of audience development in media studies:
1) The Frankfurt School's "effects model" from the 1920s-30s viewed audiences as passive recipients susceptible to media messages.
2) The two-step flow theory from the 1940s-50s found people are more influenced by opinion leaders who interpret media for friends/family.
3) Uses and gratifications theory from the 1970s found audiences actively consume media to fulfill different needs like diversion, social interaction, and identity exploration.
Audience theory
The document summarizes several theories of audience and media effects:
1) Audience Theory proposes that media producers target either mass or niche audiences and must understand their audience.
2) The Frankfurt School viewed audiences as passive, accepting media messages without question.
3) The Two Step Flow Theory posits that opinions flow from media to opinion leaders to the broader audience, making audiences more active. Uses and Gratifications Theory also sees audiences as active in choosing media to fulfill needs like diversion, relationships, identity and surveillance.
Marxist perspectives on print media
This document provides an overview of Marxist perspectives on print media. It introduces key Marxist concepts such as cultural materialism, commodification, capitalism, and class struggle. It explains that according to Marxist theory, culture is a product of economic conditions and will represent the values of the most powerful social class. Print media are viewed as products of capitalism that treat ideas and people as commodities for making money. Society is seen as structured by ongoing conflict between the ruling and working classes, which affects all aspects of media and culture. Students are assigned to analyze magazine covers from this Marxist viewpoint.
Ideology & representation in media
This document discusses different theories about how media represents and influences society:
- Functionalism says media informs, correlates information, provides continuity of culture and entertainment. Conflict theory says media representation is shaped by ideology and bias.
- Representation in media results from selection of possibilities and is ideological. Stereotypes in media content can reinforce power relations.
- Media can manipulate representation through techniques like mise-en-scene, editing, and framing. Content analysis is needed to understand media influence.
- Hegemony theory says the ruling class controls media to shape public opinion. Pluralism says media reflects diverse audiences rather than pushing ideology. Stereotypes arise from pleasing audience expectations.
G3251bmediarepresentation
This document provides an overview of key concepts in representation theory, including Marxism, feminism, postmodernism, and stereotypes. It discusses how representations encode ideologies and can reinforce power structures. Representations are never neutral and involve selective portrayals of reality. Media texts use stereotypes, myths and other techniques to represent social groups and ideologies in simplistic ways for audiences.
AS Contents Page and DPS Analysis
This document analyzes the design elements of a music magazine contents page and double page spread (DPS). It discusses the use of prominent band/artist names on the contents page followed by brief article summaries. Dark colors like black and red are used for text against a white background for readability. Larger images feature recognizable stars to attract audiences. Additional sections use different eye-catching fonts. Pull quotes and drop caps are used to draw readers in. Graphics match related articles in tone. Page numbers are distinguished from body text. Questions in interviews are highlighted for emphasis. Consistency is created through matching typography and layouts to article subjects. Centered pull quotes in different colors also attract readers.
Storyboard Merland Rise
This storyboard is for a soap opera called "Merland Rise" and contains 24 scenes:
1. An establishing shot of a pub where most of the scenes take place.
2. A male antagonist flirts with the female protagonist in the pub making her uncomfortable.
3. The protagonist slaps the antagonist, shocking other pub patrons.
4. Later at home, the protagonist receives disturbing text messages from the stalker antagonist.
5. In the final scene, the antagonist is seen outside the protagonist's home holding a gun.
AS Contents Page and DPS Analysis
This document analyzes the design elements of a music magazine contents page and double page spread (DPS). It discusses the use of prominent band names on the contents page and brief article summaries. Dark colors like black and red are used for the house style to match the darker themes. Page numbers are distinguished from the main text. Large images are used to attract readers through recognizable stars. Additional fonts draw attention to smaller articles. Pull quotes and drop caps are employed to encourage further reading. Graphics and images match the articles' themes. Typography and layout are tailored for readability. Questions are highlighted in interviews for reader familiarity. Design features like numbered images and reflective headlines will be repeated in the author's own DPS.
Primary Research Evaluation AS
- The document summarizes the results of a survey conducted to gather market research for a proposed heavy metal music magazine.
- The majority of respondents were 17-year-old males, indicating teenagers may be the largest potential market. Respondents also listened primarily to rock and metal music.
- Most respondents preferred magazines to be published weekly rather than monthly, and favored dark color schemes, free promotional items like posters, and a price of £2-2.50.
- The survey results will help the author tailor their magazine to attract their target audience of younger metal music fans.
Sigmund Freud
This document appears to be a collection of photo credits from various photographers used in a Haiku Deck presentation on SlideShare. The photos were taken by photographers with names like Siebuhr, ShellyS, we-make-money-not-art, LeeBrimelow, Paulosky_, mjmkeating, Madellina Bird, VinothChandar, Faustino Ríder, freeparking, nick.harrisonfli, mharrsch, jaysk, and marsmet525. The document encourages the reader to get started creating their own Haiku Deck presentation.
Poster Textual Analysis
This document analyzes several soap opera posters and their design elements. It discusses how each poster uses techniques like heavy photo manipulation, bold taglines hinting at dramatic storylines, and logos placed prominently but unobtrusively. Social media integration and magazine promotions are also examined as forms of synergy. The document concludes by stating how elements from each poster, such as focused central images and drastically altered photos, could be repeated in a new soap opera poster design.
Magazine Textual Analysis
This document analyzes the cover of a soap opera magazine. It discusses several design elements of the cover and how they are used to attract readers' attention and create intrigue. These elements include the masthead, cover lines, main images, typography, and barcode. The masthead establishes the brand identity using bold red letters. The cover line uses punctuation and bold colors to stand out and hint at drama. The main image shows characters' expressions to generate interest and tension. Bold typography with outlines is used for attention. Facial expressions and backgrounds in the images also create mystery and intrigue.
Soap Opera Textual Analysis
This document contains an analysis of two soap opera trailers: Coronation Street and Eastenders.
For the Coronation Street trailer, the analysis notes that the song used creates a sense of familiarity but also dread. Facial expressions change from happy to shocked. Color, lighting, camera angles, and sound effects are used to create tension and disequilibrium for the audience.
For the Eastenders trailer, a cheesy western soundtrack is used for humor. Props and clothing are analyzed for their symbolic meanings. Settings, expressions, and lighting are used to build tension between characters. Western tropes through costumes, boots, and camera tilts are referenced. Cuts between shots also heighten tension.
Script Merland Rise
This document contains the script for scenes 1-21 of a television production titled "Merland Rise". It provides details of each scene including characters, camera shots, dialogue, background music and sounds, and a brief description of the action in each scene. The script depicts an antagonistic interaction between characters Maximillian and Shannon in a pub and subsequent threatening texts and stalking behavior from Maximillian towards Shannon.
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This document is a mind map and research for a student's ancillary product of a TV magazine front cover. It discusses the inspiration source of an existing soap opera magazine and outlines ideas for the new magazine cover's masthead, headlines, cover lines, pricing, and inclusion of social media links. The student concludes they will take inspiration from competitors and organize photo shoots to create the main cover image, designing the final product in Adobe Photoshop.
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This document contains production notes and research for a media studies project on creating a trailer for a new soap opera. It includes:
1. The aims and objectives of appealing to both male and female audiences with a trailer after Eastenders.
2. Research on existing soap operas like Eastenders and Coronation Street, analyzing their codes, conventions, narratives and audiences.
3. Plans for textual analysis, research, filming, editing and evaluating the new trailer. Deadlines are set for completing promotional materials.
4. Notes from lessons on soap opera codes and conventions, including setting, characters, narratives and analyzing examples from Eastenders and Coronation Street.
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Two hand drawn drafts for the fictional Soap Opera magazine Soaped Up , and two hand drawn drafts for posters for the fictional Soap Opera Merland Rise.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Timeline Merland Rise
This document contains initial planning details for a student film project titled "Merland Rise". It includes a short script outline describing scenes where a girl slaps a man who later stalks and threatens her with a gun. It also lists potential actors, settings, and music for the project. Locations mentioned include student houses and local streets. The document aims to establish the basic plot and begin organizing production details.
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Media theorists revision cards
The document summarizes several theorists' perspectives on representation, identity, and media. Richard Dyer discussed how stereotypes reduce groups to few characteristics and exaggerate them. David Buckingham noted that media don't present reality but represent it, and help form collective identity. David Gauntlet said identity is now consciously constructed using media tools. Stanley Cohen described how moral panics spread via exaggerated media representations. Stuart Hall discussed dominant, negotiated, and oppositional readings. Roland Barthes theorized about mythologies that perpetuate ruling ideologies. Antonio Gramsci discussed cultural hegemony where ruling ideals become norms.
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This document provides guidance on evaluating representation in a magazine. It discusses analyzing how artists are represented in double page spreads through various elements like images, shot types, costumes and language. It also addresses how the magazine may represent social groups like age, gender and subcultures. Suggestions are made for approaching the representation question, such as discussing typical representations in similar magazines and analyzing your own magazine's construction of representations and portrayal of social groups through images, text and design.
Frames
The document discusses different frames for analyzing and understanding artwork:
1) The Subjective Frame focuses on an individual's personal reaction and feelings towards a piece.
2) The Cultural Frame examines the cultural values and influences behind the artwork's creation.
3) The Structural Frame analyzes the materials, techniques, composition, and how these contribute to meaning.
4) The Postmodern Frame considers how the artwork questions previous texts and narratives through techniques like appropriation and irony.
Revision
Here are the key dates in women's rights:
- 1848 - The first women's rights convention is held in Seneca Falls, New York.
- 1920 - The 19th Amendment is ratified, giving women the right to vote.
- 1963 - The Equal Pay Act is passed, making it illegal to pay men and women unequal wages for the same work.
- 1964 - Title VII of the Civil Rights Act bans discrimination based on sex as well as race, color, religion, and national origin.
- 1972 - Title IX is passed, prohibiting sex discrimination in educational programs that receive federal funding.
- 1973 - Roe v. Wade legalizes abortion nationwide.
- 1975 -
Who Am I? Presenting Cultural Identities
"If we cannot now end our differences, at least we can help make the world safe for diversity", said John F. Kennedy. Presenting one's cultural identity reinforces recognition of the sheer diversity of individuals and their groups. Strikingly, even where cultural identity structures are similar, cultural identity mapping can—and usually does—reveal different individual interpretations of where, how, and to what degree a group's culture is represented in the self. Awareness raising and more effort can build intergroup understanding in organizations.
A level media theory knowledge organiser with exam
This document summarizes key concepts and theories from media studies, covering semiotics, narratology, genre theory, structuralism, postmodernism, representation, identity, feminism, audience reception, and media industries. It outlines important ideas from thinkers such as Roland Barthes, Tzvetan Todorov, Steve Neale, Stuart Hall, David Gauntlett, Judith Butler, Paul Gilroy, Albert Bandura, George Gerbner, Henry Jenkins, and David Hesmondhalgh. The concepts discussed include how meaning is constructed through signs and codes, how narratives and genres function, how identity and representation work, how audiences interpret media, and the political and economic contexts of media production and regulation.
Question 2
This document discusses representation in media and asks the reader to consider how their magazine represents various social groups. It prompts the reader to think about how their magazine portrays age, gender, class, and specific social groups that may be their target audience or featured in the magazine. The document also asks the reader to consider what type of media institution would be suitable to distribute their magazine based on the publisher of similar magazines.
Lecture 4
This document provides definitions and brief explanations of key media concepts:
- Media language refers to how meaning is conveyed through signs and symbols in filming and production.
- Ideology describes the underlying ideas or agenda behind a media text as determined by its producers. It is influenced by dominant beliefs in society.
- Genre categorizes texts by common styles, forms, elements and conventions to aid both production and analysis.
- Representation acknowledges that all media presents an artificial version of reality shaped by its producers through various techniques.
- Audience considers how a text's target viewers will interpret and respond to it, as a text has no meaning until decoded.
- Institution examines who produces media, their
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This document analyzes the design elements of a music magazine contents page and double page spread (DPS). It discusses the use of prominent band names on the contents page and brief article summaries. Dark colors like black and red are used for the house style to match the darker themes. Page numbers are distinguished from the main text. Large images are used to attract readers through recognizable stars. Additional fonts draw attention to smaller articles. Pull quotes and drop caps are employed to encourage further reading. Graphics and images match the articles' themes. Typography and layout are tailored for readability. Questions are highlighted in interviews for reader familiarity. Design features like numbered images and reflective headlines will be repeated in the author's own DPS.
Primary Research Evaluation AS
- The document summarizes the results of a survey conducted to gather market research for a proposed heavy metal music magazine.
- The majority of respondents were 17-year-old males, indicating teenagers may be the largest potential market. Respondents also listened primarily to rock and metal music.
- Most respondents preferred magazines to be published weekly rather than monthly, and favored dark color schemes, free promotional items like posters, and a price of £2-2.50.
- The survey results will help the author tailor their magazine to attract their target audience of younger metal music fans.
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Poster Textual Analysis
This document analyzes several soap opera posters and their design elements. It discusses how each poster uses techniques like heavy photo manipulation, bold taglines hinting at dramatic storylines, and logos placed prominently but unobtrusively. Social media integration and magazine promotions are also examined as forms of synergy. The document concludes by stating how elements from each poster, such as focused central images and drastically altered photos, could be repeated in a new soap opera poster design.
Magazine Textual Analysis
This document analyzes the cover of a soap opera magazine. It discusses several design elements of the cover and how they are used to attract readers' attention and create intrigue. These elements include the masthead, cover lines, main images, typography, and barcode. The masthead establishes the brand identity using bold red letters. The cover line uses punctuation and bold colors to stand out and hint at drama. The main image shows characters' expressions to generate interest and tension. Bold typography with outlines is used for attention. Facial expressions and backgrounds in the images also create mystery and intrigue.
Soap Opera Textual Analysis
This document contains an analysis of two soap opera trailers: Coronation Street and Eastenders.
For the Coronation Street trailer, the analysis notes that the song used creates a sense of familiarity but also dread. Facial expressions change from happy to shocked. Color, lighting, camera angles, and sound effects are used to create tension and disequilibrium for the audience.
For the Eastenders trailer, a cheesy western soundtrack is used for humor. Props and clothing are analyzed for their symbolic meanings. Settings, expressions, and lighting are used to build tension between characters. Western tropes through costumes, boots, and camera tilts are referenced. Cuts between shots also heighten tension.
Script Merland Rise
This document contains the script for scenes 1-21 of a television production titled "Merland Rise". It provides details of each scene including characters, camera shots, dialogue, background music and sounds, and a brief description of the action in each scene. The script depicts an antagonistic interaction between characters Maximillian and Shannon in a pub and subsequent threatening texts and stalking behavior from Maximillian towards Shannon.
Magazine Mind Map
This document is a mind map and research for a student's ancillary product of a TV magazine front cover. It discusses the inspiration source of an existing soap opera magazine and outlines ideas for the new magazine cover's masthead, headlines, cover lines, pricing, and inclusion of social media links. The student concludes they will take inspiration from competitors and organize photo shoots to create the main cover image, designing the final product in Adobe Photoshop.
Production Log
This document contains production notes and research for a media studies project on creating a trailer for a new soap opera. It includes:
1. The aims and objectives of appealing to both male and female audiences with a trailer after Eastenders.
2. Research on existing soap operas like Eastenders and Coronation Street, analyzing their codes, conventions, narratives and audiences.
3. Plans for textual analysis, research, filming, editing and evaluating the new trailer. Deadlines are set for completing promotional materials.
4. Notes from lessons on soap opera codes and conventions, including setting, characters, narratives and analyzing examples from Eastenders and Coronation Street.
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Two hand drawn drafts for the fictional Soap Opera magazine Soaped Up , and two hand drawn drafts for posters for the fictional Soap Opera Merland Rise.
Meeting Notes
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This document contains initial planning details for a student film project titled "Merland Rise". It includes a short script outline describing scenes where a girl slaps a man who later stalks and threatens her with a gun. It also lists potential actors, settings, and music for the project. Locations mentioned include student houses and local streets. The document aims to establish the basic plot and begin organizing production details.
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"If we cannot now end our differences, at least we can help make the world safe for diversity", said John F. Kennedy. Presenting one's cultural identity reinforces recognition of the sheer diversity of individuals and their groups. Strikingly, even where cultural identity structures are similar, cultural identity mapping can—and usually does—reveal different individual interpretations of where, how, and to what degree a group's culture is represented in the self. Awareness raising and more effort can build intergroup understanding in organizations.
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The magazine, Hereticus, represents a specific social group - the anti-fashion metal subculture. It uses imagery that appeals to this group, such as models wearing casual clothing that shows disregard for outsider opinions on style. The lighting and angles in the photos highlight features important to the subculture and create a sense of belonging. The magazine would be best distributed in record stores, clothing shops, and newsagents that appeal to this alternative audience. Independent stores would be ideal to attract the target readers, as well as making an online version to reach the internet-savvy youth demographic. Bauer Media would be the best publisher due to their existing music and distribution contacts.
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Media and Collective - Young People
The document discusses several theorists' concepts relating to media representations of social groups and collective identity. Giroux (1997) argues that media representations of youth serve adult interests and make youth an "empty category." Acland (1995) and Cohen (1972) discuss how media representations of deviant youth reproduce social order and create moral panics. Gramsci (1971) introduces the concept of cultural hegemony. Althusser (1970) discusses ideological state apparatuses, and McRobbie (2004) and Gerbner (1986) discuss symbolic violence and cultivation theory, respectively. The document provides exam advice on answering a question about the social implications of media representations of social groups.
Question 1 b – key concepts and theories
This document discusses several key concepts and theories related to genre, narrative, representation, and ideology in media texts. It explains that genre provides a template for construction and establishes clear audience expectations. The five main functions of genre are also outlined. The document then discusses several genre and narrative theories proposed by scholars like Chandler, Neale, Buckingham, and Propp. It also covers concepts of representation and how representations encode dominant ideologies. Marxist views of how the media circulates and reinforces dominant ideologies are also summarized.
Elements Of A Cultural Studies Approach 2003
Special Thanks to Professor Tim Reed at Washington State University for content used in this presentation.
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A level media theory knowledge organiser with exam
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Production Plan AS
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Poster Idea Development
This document contains research and planning by a student named Feargus Bracken for a poster promoting their film project. It discusses potential themes for the poster including conflict, obsession, and breakup. It also outlines ideas for graphic techniques like using a gun sight effect, blurring edges, and adding hashtags to synergize with social media. The conclusion states that photos will need to be taken and editing techniques researched to manipulate the photos for the poster which will be designed in Adobe Photoshop.
Prop List
Feargus Bracken has created a prop list for his media portfolio project inspired by alternative genres of music. The list includes staple clothing items like a leather jacket and dark shirts that help establish the genre's aesthetic. Instruments like a guitar, bass, or microphone are included as easily recognizable props, while drums were deemed too difficult to edit. Makeup may be applied to models or edited digitally to match styles from genres like black metal. A Nikon DSLR camera will be used to capture images that can then be transferred and edited on a computer. Additional clothing props like a jacket with pockets and fingerless gloves aim to match the metal culture style. A cigarette may be included in the main cover image to match
Audience Profile
The target audience for the new metal/alt-metal magazine is males aged 15-40, as they make up the majority of fans in the genre, though there is also a sizable female audience of 30-40%. The magazine will appeal to working class individuals in socio-economic groups E, D, and C2 who enjoy being informed about new artists, albums, and concerts but have limited disposable income. It aims to fulfill fans' needs for a sense of belonging and identity within the genre according to Maslow's hierarchy of needs by providing news and opportunities to win merchandise to feel part of the community. The stereotypical metal fan wears dark clothes, has long hair, piercings, tattoos, frequently
Mind Map
The document provides details for developing a magazine brand focused on metal music genres. It includes suggestions for the masthead name, color schemes, and use of social media branding. Genre-specific conventions are recommended for the font style, images, story types, language, and album/tour coverage. References are made to existing successful metal magazines for inspiration regarding features, article styles, and photography approaches.
Questionnaire Results
This document summarizes the results of a questionnaire given to students at St. Andrew's Catholic School. The results show that the audience is fairly evenly split between male and female, with a slight majority being female. Most respondents, 90%, are under the age of 21. The majority of respondents, 8, are students. None of the respondents hold a magazine subscription currently. Only one respondent had considered subscribing to a magazine. The most popular genres of music among respondents were pop and metal. The most popular promotional offers were digital options like MP3s and the most recognized rock magazine was Kerrang!. Respondents indicated that edited images seem to convey a stronger sense of power than actual images.
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This document is a student's mood board and conclusion for a magazine planning unit. The mood board includes images and fonts focused on different aspects of metal music to inspire the magazine's style. The fonts and dark color scheme of black and red are consistent with metal genres and will establish the magazine's gothic and alternative house style.
Audience Profile
The target audience for the new metal/alt-metal magazine is males aged 15-40, as they make up the majority of fans in the genre, though there is also a sizable female audience of 30-40%. The magazine will appeal to working class individuals in socio-economic groups E, D, and C2 who enjoy being informed about new artists, albums, and concerts but have limited disposable income. It aims to fulfill fans' needs for a sense of belonging and identity within the genre according to Maslow's hierarchy of needs by providing news and opportunities to win merchandise to feel part of the community. The stereotypical metal fan wears dark clothes, has long hair, piercings, tattoos, frequently
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The storyboard establishes the setting of a pub where the main female protagonist slaps a male antagonist who was harassing her. It then shows the antagonist's angry reaction and others in the pub reacting in shock. Later scenes show the protagonist receiving threatening text messages from the antagonist. She becomes frightened and is comforted by her love interest while seeing the antagonist watching from outside. The storyboard ends with the antagonist holding a gun while looking menacingly at the camera.
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This document contains the script for scenes 1-21 of a television production titled "Merland Rise". It provides details of each scene including characters, camera shots, dialogue, music and a brief description of the action. The script depicts escalating tension between characters Maximillian and Shannon in a pub that culminates in Maximillian threatening Shannon with a gun outside her window at the end.
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This document outlines three potential filming locations for a student media project:
1) Beth's house in West Ewell, which would be used to film an establishing shot of the main characters receiving a shocking text message.
2) Outside Beth's house, where an antagonist would be seen cocking a gun outside the window.
3) A local pub, where establishing shots of the community would be filmed, as well as a confrontation scene between the main character and antagonist. Permission would need to be obtained to film at both the house and pub. The pub was chosen to represent community, while the house aims to make the characters more relatable.
Prop list
Keir Speirs, Feargus Bracken, and Bethany Vaughan are group members producing a film called "Merland Rise". The prop list includes a gun, phone, glass, and drink gathered by Beth for a pub scene; makeup gathered by Feargus; costumes including a black jeans and jacket outfit and Marvel shirt for "Maximillian" gathered by Feargus, leggings and top for "Shannon" gathered by Beth, and jeans and shirt for "James" gathered by Keir; a boom pole for lighting gathered by Feargus; a Nikon DSLR camera gathered by Beth; a sports bag gathered by Keir; and a picture of "Shannon"
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Question 2
- 1. QUESTION 2 How does your media product represent different social groups. Representationisthe wayinwhichthe mediaportraysparticulargroups,communities,experiences, ideas,ortopicsfrom a particularideological orvalue perspective. Hereticus istargetedata specificsocial group,knownas‘metalheads’.Heavymetal fanshave createda "subculture of alienation"withitsownstandardsforachievingauthenticitywithinthe group(Journal Qualitative,Issue Volume 16,December,1993. Pages423-443).Real magazinesthat target the same audience share commonfeatureswithmymagazine.The lookof the aggressive, outsiderwhoisunconventional anddisregardingof negative opinionsisrepresentedinthe images usedforthe mainimage anddouble page spread.Thesessymboliccodeshelpcreate representationsthatattractthese social groups. The social group that Hereticusrepresentsis,almost,anti-modernfashionandestablishment.A disregardof outsideropiniononphysical appearance isdemonstratedbythe imagesused.Suchas the aggressionrepresentedinthe DPSmainimage andthe coverimage.The relaxed,informal and occasionallyvulgarvocabularyenforcesthisrepresentation.The DPSmainimage model iswearinga grungy,dark jumper.Thiswould appeal tothose whoinfluencetheirchoice of clothing,butare not entirelydressingasthe ‘stars’of the genre do.The shottype and anglescreate a reinforcementthat the modelsare strongfiguresandthat theyare leadersof asocial group,in thiscase the metal subculture.The angleswere specificallychosensothatthe readerwouldbe lookingatthe model, and feelingrelatable due tothe casual nature of the image.
- 2. The lightingissimilarformostphotos,whichisartificial.Itcreatesthe focusonthe individual and not theirsurroundings;the modelinthe photobecomesthe focusof the consumer.Thiscreates entertainmentforthe readerwiththe aestheticenjoyment(Katz’susesandgratifications - Entertainment).Thislackof natural lightanduse of shadow highlightsthe featuresthatare importantto the social groupand subculture.The lightinghighlightswhatcharacteristicsthose in the social group are lookingfor.
- 3. The double page usesartificial lightingandaccentuatesall these featuresandcharacteristicsaspart of the whole.Thisimpliesthe notionthatthe model doesnotwishtohide anyaspectof their character, andthisappealsto the social group.The mise enscene feature of costume involvedis bothsimple plain,butyetveryexpressive andaccuratelyrepresentsthe social group.Itisinstantly recognisable tothe targetaudience andallowstoassistwithidentifyingwithothersandgaininga sense of belonging(Katz’susesandgratifications,IntegrationandSocial Interaction). The front coverof ‘Hereticus’attractsanaudience throughitsuse of attentiongrabbingfont,anda powerful mainimage.Whenareaderwouldfurtherexamineall of the sublinesof the magazine, theywouldbe furtherdrawninto purchasingit.Anaudience couldbe reacheddigitally,due tothe online presence of ‘Hereticus’whichisexhibitedbysocial mediaidentsbeingpresentedonthe front cover. A personal wayinwhichrepresentationisachievedinHereticusisthroughthe use of the editorial on the contentspage.It usesinformal,verbalcodesthataddressthe readerina colloquial mannerto create a sense of ease. Suchan informal approachworkswiththe audience of Hereticus,astheydo not place muchimportance onformality.