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Most of the respondents to my questionnaire were 
15-19 year olds, with a near enough even split 
between female and male participants. 
Because the questionnaire produced results from 
both genders, I will be able to produce a music 
video that satisfies men and women. 
I will also be aiming my video at the target 
audience of 15-19 but I will try to increase the 
range to 24 as I did get responses from people in 
this age range. Because of the issue that will 
dominate my video, I feel that 15-24 will be able to 
relate the most to it.
There is a clear distinction between the 
popularity of plot, performance and 
ambiguous with a narrative approach in a 
music video being the most popular with the 
participants. 
There is only a small margin between 
people’s preference of comedy or a serious 
element in a music video. 
As the serious element was slightly more 
popular, I have decided to go with this 
approach as I have already got a vague idea 
of what I want to do.
Responses on preferred genre were varied 
as pop, R&B and rock were close in 
percentage wise. This has given me the 
freedom to pick a song within these three 
genres. 
Creating a music video for 15- 24 year olds 
will be beneficial as the results show that 
the majority do spend around 1- 6 hours 
per week watching videos. This means the 
exposure of the music video to my target 
audience will be high and the message 
situated within it will be seen by them.

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Questionnaire Results

  • 1. Most of the respondents to my questionnaire were 15-19 year olds, with a near enough even split between female and male participants. Because the questionnaire produced results from both genders, I will be able to produce a music video that satisfies men and women. I will also be aiming my video at the target audience of 15-19 but I will try to increase the range to 24 as I did get responses from people in this age range. Because of the issue that will dominate my video, I feel that 15-24 will be able to relate the most to it.
  • 2. There is a clear distinction between the popularity of plot, performance and ambiguous with a narrative approach in a music video being the most popular with the participants. There is only a small margin between people’s preference of comedy or a serious element in a music video. As the serious element was slightly more popular, I have decided to go with this approach as I have already got a vague idea of what I want to do.
  • 3. Responses on preferred genre were varied as pop, R&B and rock were close in percentage wise. This has given me the freedom to pick a song within these three genres. Creating a music video for 15- 24 year olds will be beneficial as the results show that the majority do spend around 1- 6 hours per week watching videos. This means the exposure of the music video to my target audience will be high and the message situated within it will be seen by them.