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DEMOGRAPHIC PROFILE 
Gender: Female 
Religion: Atheist 
Age group: 18- 26 
Socio-economic group: C1 and C2 
Occupation: Student, Unemployed, part time work 
Social Group: Mainstream; townies 
Marital status: Single 
Income: None- minimal wage 
Nationality: British
PSYCHOGRAPHIC PROFILE 
A confident individual who spends most of her time either 
studying, socializing or working a job at mediocre pay. 
She enjoys listening to mainstream music and attending 
concerts of popular artists. She is seen as a ‘party girl’ 
who loves socializing with familiar and new people and is 
frequently found at multiple night clubs. She is a common 
customer at karaoke bars and is always dancing and 
singing. She is often seen in the latest fashion as she is 
quite self conscious of her appearance but is not afraid to 
speak her mind when necessary. 
Likes: Socializing with friends, nights out, shopping for 
bargains, bowling, cinema, night clubbing, reading.

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Audience Profile

  • 1.
  • 2. DEMOGRAPHIC PROFILE Gender: Female Religion: Atheist Age group: 18- 26 Socio-economic group: C1 and C2 Occupation: Student, Unemployed, part time work Social Group: Mainstream; townies Marital status: Single Income: None- minimal wage Nationality: British
  • 3. PSYCHOGRAPHIC PROFILE A confident individual who spends most of her time either studying, socializing or working a job at mediocre pay. She enjoys listening to mainstream music and attending concerts of popular artists. She is seen as a ‘party girl’ who loves socializing with familiar and new people and is frequently found at multiple night clubs. She is a common customer at karaoke bars and is always dancing and singing. She is often seen in the latest fashion as she is quite self conscious of her appearance but is not afraid to speak her mind when necessary. Likes: Socializing with friends, nights out, shopping for bargains, bowling, cinema, night clubbing, reading.