The document contains the results of several surveys conducted to gather opinions on naming, design and content choices for an indie music magazine. Key results include:
- 42% preferred the name "Record" for the magazine.
- 72% preferred images to be taken in a white background studio rather than a graffiti wall.
- 51% wanted the magazine's cover lines to feature reviewed bands/artists in each issue.
- 64% wanted the magazine to be published fortnightly.