The document summarizes the results of a survey of 21 people aged 16-19 (10 male, 11 female) about indie music preferences and interest in a potential new music magazine. Key findings include: respondents listen to a broad range of indie artists; lyrics and bands/artists are the biggest attractors to indie music; most would pay £1-2 for a magazine; 20 do not currently read music magazines, citing cost and lack of interest; free gifts and exclusive content would encourage buying a magazine; and respondents expressed preferences for cover designs, contents pages, and article styles. This market research provides guidance on creating an indie music magazine to fill a gap for this target audience.

1. 21 people in total
All aged 16-19
10 – Male
11- female
Q. What indie music/artists/bands do you currently listen to?
Artic Monkeys
Scouting for girls
The Vaccines
The Kooks
The Killers
Bombay bicycle club
Kings of Leon
MGMT
All American rejects
Coldplay
The Fray
The Goo Goo Dolls
The Hoosiers
Keane
Mumford and Sons
Newton Faulkner
Panic at the Disco
Paolo Nutini
These results give me an indication of a broad range of music indie music fans like and bands and
artists I may want to feature in my own magazine.
Q. What attracts you to indie music?
9 people say they are attracted to indie music because of the lyrics of the songs
10 people say the bands and the artists
3 people say the image of the indie genre
These results show me that people are mostly attracted to the lyrics of the songs so I could maybe
do a feature on popular lyrics from songs also they are attracted to the bands and artists themselves
so they must be a big feature but only 3 people are attracted to the image so that is not as important
Q. How much would you be willing to pay for a music magazine?

2. 19 people said they would be willing to pay £1-£2
3 people said they would be willing to pay £2 -£2
This shows me that attract this audience the magazine must be affordable and accessible
Q. Do you currently buy/read music magazines?
20 said no
1 said yes (they currently read karrang)
This indicates that there is in fact a gap in the market for this style of magazine as all of these people
are interested in indie music however, they do not currently read any magazine of this description
Q. Why don’t you buy or read music magazine?
10 said I don’t buy/read any magazines
3 said they don’t interest me
5 said they’re to expensive
2 said they don’t seem to be aimed at people like me
There is a target market of both male and female teenagers as out of the majority of people are
surveyed currently do not read any magazine
Q. What would encourage you to buy a music magazine?
17 say free gifts
2 say exclusive news are interviews
1 said cheap price
1 said dates of oncoming gigs
This shows me what I can do to encourage people to buy my magazine by including free gifts,
exclusive news and interviews, cheap price and dates of oncoming gigs
Q. What would you like to see on the cover of a music magazine?
The majority of those surveyed...
would like bright colours
One main image of a band/artist
Interesting quotes
Q. what would you like to see on the contents page of a magazine?

3. The majority of those surveyed…
An editors note
Latest news
A band index
Bright colours
Q. What would you like to see in a double page spread article of a magazine?
Interview with an artist/band
Bright colours
Features on general indie developments
From these last 3 questions I have gathered information so I am aware as to what people
would like to see in a music magazine