The document summarizes the results of a questionnaire about music magazine preferences. Key findings include:
- The target audience is 15-18 year olds and indie music is the most popular genre.
- Red and white is the preferred color scheme. Q magazine is the favorite existing indie magazine.
- Most would pay up to £5 and buy magazines monthly.
- Band merch would be the most popular free gift inclusion.
- Buzzwords like "exclusive" persuade people to buy magazines. A full band is preferred over a solo artist on the cover.
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2. Age and gender
• There were 5 boys who answered my questionnaire and 15
girls.
• Everyone apart from one person was 15-18, and the other
person was 19. (19-30) This could help me as this lets me
know who my target audience is.
0
5
10
15
20
Male Female
Gender
0
5
10
15
20
15-18 19-30 31-40 41-50 50+
Age
3. ‘From the following, which is your favourite
genre of music?:’
• Indie IIIIIIIIIIIIIII
• Rock IIIII
• Metal
This information is very useful as it shows that I
have asked the right people as most people said
that their favourite is Indie, which is the type of
magazine I am making.
Indie
Rock
Metal
4. What colour scheme do you think would be best
for an indie music magazine?
Black and white 5
Black and red 3
Gold and black 5
Red and white 6
One person also said they would like the colour scheme Blue
and White.
These results will have a big influence on my work as the
colour scheme is a major part of all aspects of the magazine.
Colours
Black and
White
Black and
Red
Black and
Gold
Red and
White
5. Which of the following is your
favourite Indie Music Magazine?
8= Q
5= MOJO
7= NME
0
2
4
6
8
MOJO
NME
Q
Favourite
Magazine
These results show that Q is the most popular Indie magazine out of Q,
MOJO and NME. Therefore, I am going to look at Q magazine and see
what its strong point are and adapt them to my own magazine.
6. How often do you buy/read music
magazines?
Every week
Every month
Twice a month
Less than
twice a month
Never
My data shows that the most common frequency of buying a music magazine is
once a month. This is a good result as usually Indie magazines come out once every
month.
7. How much would you pay for an Indie
music magazine?
0
1
2
3
4
5
6
7
£3 £4 £5 £6 £6+
Price
The majority of people said that they would pay up to £5 for a music magazine,
this will help me as I think I will price my magazine £4.99.
8. Who is your favourite Indie
musician/band?
I asked people who their favourite Indie musician is and I got
the following responses:
Twenty one pilots
Catfish and the Bottlemen
Jamie T
Arctic Monkeys
The Killers
The Pretty Reckless
Trudy and the Romance
The Hunna
The 1975
The Smiths
This will help me as I can look at these artists as they are popular and use them
to create cover lines etc.
9. What is your favourite Indie album?
I asked my audience what their favourite Indie album
was, and got the following responses:
What ever people say I am, That’s what I’m not
The 1975
AM
Arctic Monkeys Greatest Hits
100
The Balcony
The Stone Roses
Battle Born
Trick
Vessel
This information will help me as I can use these albums for cover lines for reviews etc.
10. What type of content would you
expect to see in an indie magazine?
I asked my audience what they would like to see in an indie magazine
and I got the following responses:
Interviews
Reviews
New music
Band quizzes
Gig guide
Indie Bands
Films
Events
Tour dates
Q+A
Horoscopes
True life stories
Music
Articles
Gig info
11. How often do you go to gigs/concerts?
• Every week 1
• Once a fortnight 6
• Once a month 8
• Less than once a month 4
• Never 1
Every
Week
Once a
fortnight
Once a
month
Less
than
once a
month
Never
0
1
2
3
4
5
6
7
8
9
These results tell me that most people go to gigs either once a month or every 2 weeks, this will
help me gage who and what my audience is like.
12. What free gift would you most like in a
music magazine?
• Band Merch IIIIIIIIIIII 12
• CDS IIIIIII 7
• Posters I 1
Band Merch
CDs
Posters
Due to this result I am definitely not going to include posters as the main free gift, however
my magazine could still come with posters inside. The most popular answer was band
merch, therefore I am going to offer a free item with my music magazine to make it popular
with the public.
13. Do buzzwords such as ‘FREE’ ‘NEW’
‘EXCLUSIVE’ persuade you to buy music
magazines?
Yes
No
Everyone I asked said that buzzwords do persuade them to buy music
magazines, therefore to make my magazine more marketable I am going to
include buzzwords such as ‘exclusive’.
14. Would you prefer to have a full band or
one artist on the front cover?
O=8
F=12
0
5
10
15
Full Band One Artist
My research shows me that a full band on the front cover is preferred over one
artist, therefore I am going to consider this whilst making my music magazine.
15. What do you think of when you think
of the indie genre?
I asked this question and got the following responses:
Hipsters
Cool
Gigs
Upcoming
Denim
Music
Unique
Hippies
Relaxation
Tumblr
Trendy