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Questionnaire results
Age and gender
• There were 5 boys who answered my questionnaire and 15
girls.
• Everyone apart from one person was 15-18, and the other
person was 19. (19-30) This could help me as this lets me
know who my target audience is.
0
5
10
15
20
Male Female
Gender
0
5
10
15
20
15-18 19-30 31-40 41-50 50+
Age
‘From the following, which is your favourite
genre of music?:’
• Indie IIIIIIIIIIIIIII
• Rock IIIII
• Metal
This information is very useful as it shows that I
have asked the right people as most people said
that their favourite is Indie, which is the type of
magazine I am making.
Indie
Rock
Metal
What colour scheme do you think would be best
for an indie music magazine?
Black and white 5
Black and red 3
Gold and black 5
Red and white 6
One person also said they would like the colour scheme Blue
and White.
These results will have a big influence on my work as the
colour scheme is a major part of all aspects of the magazine.
Colours
Black and
White
Black and
Red
Black and
Gold
Red and
White
Which of the following is your
favourite Indie Music Magazine?
8= Q
5= MOJO
7= NME
0
2
4
6
8
MOJO
NME
Q
Favourite
Magazine
These results show that Q is the most popular Indie magazine out of Q,
MOJO and NME. Therefore, I am going to look at Q magazine and see
what its strong point are and adapt them to my own magazine.
How often do you buy/read music
magazines?
Every week
Every month
Twice a month
Less than
twice a month
Never
My data shows that the most common frequency of buying a music magazine is
once a month. This is a good result as usually Indie magazines come out once every
month.
How much would you pay for an Indie
music magazine?
0
1
2
3
4
5
6
7
£3 £4 £5 £6 £6+
Price
The majority of people said that they would pay up to £5 for a music magazine,
this will help me as I think I will price my magazine £4.99.
Who is your favourite Indie
musician/band?
I asked people who their favourite Indie musician is and I got
the following responses:
Twenty one pilots
Catfish and the Bottlemen
Jamie T
Arctic Monkeys
The Killers
The Pretty Reckless
Trudy and the Romance
The Hunna
The 1975
The Smiths
This will help me as I can look at these artists as they are popular and use them
to create cover lines etc.
What is your favourite Indie album?
I asked my audience what their favourite Indie album
was, and got the following responses:
What ever people say I am, That’s what I’m not
The 1975
AM
Arctic Monkeys Greatest Hits
100
The Balcony
The Stone Roses
Battle Born
Trick
Vessel
This information will help me as I can use these albums for cover lines for reviews etc.
What type of content would you
expect to see in an indie magazine?
I asked my audience what they would like to see in an indie magazine
and I got the following responses:
Interviews
Reviews
New music
Band quizzes
Gig guide
Indie Bands
Films
Events
Tour dates
Q+A
Horoscopes
True life stories
Music
Articles
Gig info
How often do you go to gigs/concerts?
• Every week 1
• Once a fortnight 6
• Once a month 8
• Less than once a month 4
• Never 1
Every
Week
Once a
fortnight
Once a
month
Less
than
once a
month
Never
0
1
2
3
4
5
6
7
8
9
These results tell me that most people go to gigs either once a month or every 2 weeks, this will
help me gage who and what my audience is like.
What free gift would you most like in a
music magazine?
• Band Merch IIIIIIIIIIII 12
• CDS IIIIIII 7
• Posters I 1
Band Merch
CDs
Posters
Due to this result I am definitely not going to include posters as the main free gift, however
my magazine could still come with posters inside. The most popular answer was band
merch, therefore I am going to offer a free item with my music magazine to make it popular
with the public.
Do buzzwords such as ‘FREE’ ‘NEW’
‘EXCLUSIVE’ persuade you to buy music
magazines?
Yes
No
Everyone I asked said that buzzwords do persuade them to buy music
magazines, therefore to make my magazine more marketable I am going to
include buzzwords such as ‘exclusive’.
Would you prefer to have a full band or
one artist on the front cover?
O=8
F=12
0
5
10
15
Full Band One Artist
My research shows me that a full band on the front cover is preferred over one
artist, therefore I am going to consider this whilst making my music magazine.
What do you think of when you think
of the indie genre?
I asked this question and got the following responses:
Hipsters
Cool
Gigs
Upcoming
Denim
Music
Unique
Hippies
Relaxation
Tumblr
Trendy

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Questionnaire results

  • 2. Age and gender • There were 5 boys who answered my questionnaire and 15 girls. • Everyone apart from one person was 15-18, and the other person was 19. (19-30) This could help me as this lets me know who my target audience is. 0 5 10 15 20 Male Female Gender 0 5 10 15 20 15-18 19-30 31-40 41-50 50+ Age
  • 3. ‘From the following, which is your favourite genre of music?:’ • Indie IIIIIIIIIIIIIII • Rock IIIII • Metal This information is very useful as it shows that I have asked the right people as most people said that their favourite is Indie, which is the type of magazine I am making. Indie Rock Metal
  • 4. What colour scheme do you think would be best for an indie music magazine? Black and white 5 Black and red 3 Gold and black 5 Red and white 6 One person also said they would like the colour scheme Blue and White. These results will have a big influence on my work as the colour scheme is a major part of all aspects of the magazine. Colours Black and White Black and Red Black and Gold Red and White
  • 5. Which of the following is your favourite Indie Music Magazine? 8= Q 5= MOJO 7= NME 0 2 4 6 8 MOJO NME Q Favourite Magazine These results show that Q is the most popular Indie magazine out of Q, MOJO and NME. Therefore, I am going to look at Q magazine and see what its strong point are and adapt them to my own magazine.
  • 6. How often do you buy/read music magazines? Every week Every month Twice a month Less than twice a month Never My data shows that the most common frequency of buying a music magazine is once a month. This is a good result as usually Indie magazines come out once every month.
  • 7. How much would you pay for an Indie music magazine? 0 1 2 3 4 5 6 7 £3 £4 £5 £6 £6+ Price The majority of people said that they would pay up to £5 for a music magazine, this will help me as I think I will price my magazine £4.99.
  • 8. Who is your favourite Indie musician/band? I asked people who their favourite Indie musician is and I got the following responses: Twenty one pilots Catfish and the Bottlemen Jamie T Arctic Monkeys The Killers The Pretty Reckless Trudy and the Romance The Hunna The 1975 The Smiths This will help me as I can look at these artists as they are popular and use them to create cover lines etc.
  • 9. What is your favourite Indie album? I asked my audience what their favourite Indie album was, and got the following responses: What ever people say I am, That’s what I’m not The 1975 AM Arctic Monkeys Greatest Hits 100 The Balcony The Stone Roses Battle Born Trick Vessel This information will help me as I can use these albums for cover lines for reviews etc.
  • 10. What type of content would you expect to see in an indie magazine? I asked my audience what they would like to see in an indie magazine and I got the following responses: Interviews Reviews New music Band quizzes Gig guide Indie Bands Films Events Tour dates Q+A Horoscopes True life stories Music Articles Gig info
  • 11. How often do you go to gigs/concerts? • Every week 1 • Once a fortnight 6 • Once a month 8 • Less than once a month 4 • Never 1 Every Week Once a fortnight Once a month Less than once a month Never 0 1 2 3 4 5 6 7 8 9 These results tell me that most people go to gigs either once a month or every 2 weeks, this will help me gage who and what my audience is like.
  • 12. What free gift would you most like in a music magazine? • Band Merch IIIIIIIIIIII 12 • CDS IIIIIII 7 • Posters I 1 Band Merch CDs Posters Due to this result I am definitely not going to include posters as the main free gift, however my magazine could still come with posters inside. The most popular answer was band merch, therefore I am going to offer a free item with my music magazine to make it popular with the public.
  • 13. Do buzzwords such as ‘FREE’ ‘NEW’ ‘EXCLUSIVE’ persuade you to buy music magazines? Yes No Everyone I asked said that buzzwords do persuade them to buy music magazines, therefore to make my magazine more marketable I am going to include buzzwords such as ‘exclusive’.
  • 14. Would you prefer to have a full band or one artist on the front cover? O=8 F=12 0 5 10 15 Full Band One Artist My research shows me that a full band on the front cover is preferred over one artist, therefore I am going to consider this whilst making my music magazine.
  • 15. What do you think of when you think of the indie genre? I asked this question and got the following responses: Hipsters Cool Gigs Upcoming Denim Music Unique Hippies Relaxation Tumblr Trendy