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Ed Sheeran
Agata & Bern
Conventions
• Album “+”
• He has been promoted through the use of an acoustic album
which can reach a wide audience
• He is also portrayed as a boy-next-door who is not affected by
fame itself
• Very down to earth
• His website, album as well as music videos are very simplistic
and effective
Conventions
• Music video “A-Team”, he appears for a few seconds and
helps out a girl being portrayed as a nice character
• Doesn’t want to be centre of attention as he is not present in
most of his music videos
• Carries the convention of a ‘plain Joe’, he is not phased by
fame
• Style of having no style is created, he is like the boy next door
– Mr. Nice guy
Overall message
• Nice guy, boy next door
• Romanic, caring, selfless
• Not affected by fame
Differences?
• Different colours used in the website and the album cover of
“+”
• All are simple and kitsch, the album and artist haven't been in
the market long enough to have changed
A Successful Campaign
• Very successful campaign as it is an acoustic album which
appeals to a large audience, the music is light
• Portrayed as a modest person (normal guy, skinny jeans and
patterned shirts) therefore people can associate with him
• Rejected fame, he’s a people’s person
A Successful Campaign
• Very successful campaign as it is an acoustic album which
appeals to a large audience, the music is light
• Portrayed as a modest person (normal guy, skinny jeans and
patterned shirts) therefore people can associate with him
• Rejected fame, he’s a people’s person

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Ed sheeran

  • 2. Conventions • Album “+” • He has been promoted through the use of an acoustic album which can reach a wide audience • He is also portrayed as a boy-next-door who is not affected by fame itself • Very down to earth • His website, album as well as music videos are very simplistic and effective
  • 3. Conventions • Music video “A-Team”, he appears for a few seconds and helps out a girl being portrayed as a nice character • Doesn’t want to be centre of attention as he is not present in most of his music videos • Carries the convention of a ‘plain Joe’, he is not phased by fame • Style of having no style is created, he is like the boy next door – Mr. Nice guy
  • 4. Overall message • Nice guy, boy next door • Romanic, caring, selfless • Not affected by fame
  • 5. Differences? • Different colours used in the website and the album cover of “+” • All are simple and kitsch, the album and artist haven't been in the market long enough to have changed
  • 6. A Successful Campaign • Very successful campaign as it is an acoustic album which appeals to a large audience, the music is light • Portrayed as a modest person (normal guy, skinny jeans and patterned shirts) therefore people can associate with him • Rejected fame, he’s a people’s person
  • 7. A Successful Campaign • Very successful campaign as it is an acoustic album which appeals to a large audience, the music is light • Portrayed as a modest person (normal guy, skinny jeans and patterned shirts) therefore people can associate with him • Rejected fame, he’s a people’s person