More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Detailed magazine analysis
Similar to Detailed magazine analysis (20)
Recently uploaded
Recently uploaded (20)
Detailed magazine analysis
- 1. Thisis the title of the magazine,referredtoas the Masthead. These usuallyhave tobe the mosteye catchingconvention.The masthead on thiscoveris large andgold, howeveritgoes behindthe mainimage,blockingthe view. RollingStonesare able todothisbecause their brand have a wide reputationandare well known;justbyseeingthe first5/6 letters, people willknowthisisRollingStones. Thisis the top strip. Thisreferstothe topof the page,and isusedby magazinestoattract readersto a special feature inside the magazine. Thistop stripstatesthat there isa listof the bestalbumsandsongsof 2012 inside the issue. Thisattracts readersas the top stripis usually the firstpart of a magazine youcan see whenit ison the shelf. Thisis the stand first. The stand firstsellsa feature topotential magazine buyers.It saysthe 50 greatesthip-hopsongsof all time are listedinside.Thisimmediately attracts people wholistentohip-hopand therefore enticesthe targetaudience to read. The main image isusedby RollingStonestoattract listenersof hip-hopmusic.The image isaclose up of the rapperBiggySmalls.He ismakingeye contact the readerlookingunimpressedwithhisheadup and a crown onhis head.Hisfacial expressionlooks quite threateningandthe shadesof goldon the crown andthe redbackgroundcontrast,withgold symbolisingpowerandredsymbolisingdanger.The crown he iswearinglinkstothe stand fast, which talksaboutthe 50 greatesthip-hopsongs;he isone of the greatest. Theyhave alsoused celebrityendorsement.By usingBiggySmallsonthe frontcover,Rolling Stonesmagazine encourageshisfanstobuy the magazine.Also,the magazine gains reputationthroughusinghishighreputation name. Hyperbolessuchas ‘greatest’give the magazine a unique sellingpoint.Thismakesitseemasif the magazine isofferingthe readeravery special feature,notlike anyothermagazine.
- 2. The mastheadon thismagazine isirregular comparedto a usual layout.The title of the magazine ‘Q’islocatedina red box at the top leftcornerof the cover.Thiscreatesspace for the mainimage,as well ascreatinga unique look.The mastheadhasusedthe colourred, whichprovesveryeye-catchingagainstthe white backgroundandthe white letter‘Q’. Thisattracts potential buyers.The simplicityof the mastheadalsomakesitverymemorable, whichmay helpitretainbuyers.They’vealso got the phrase ‘Discovergreatmusic’onthe masthead.Thissuggeststhatthe contentsof the magazine will be aboutgreatmusic.Italso suggeststothe readersthat thistype of music is‘great’and therefore enticingthemto purchase the magazine. Theyhave informedthe audiencethatthisis‘The 300th issue’.Byusingthistag,the audience are more likelytobuyandread thisissue because itismore exclusiveandimportantthanjusta normal issue.It alsosuggeststopotential buyersthatthisisa special issue,andthatwhat isinside will be more exclusive. The main image usedisof the singer Adele.She isstandingsidewaystothe readerwithherheadturnedand herhand coveringhermouth.She isgivingdirect addressbymakingeye contact withthe reader.She hasmakeupon, makingher skinlookwhiter,portrayinganimage of innocence.Thisimage of innocence is followedwiththe white background.The headline linkstothe image.Itsays‘”If you’ve gotit,flauntit…” Adele blowsus away’.The ideaof the model blowing away the audience suggeststhatshe surprisedthem,maybe bycomingoutof hershell anddeliveringagood performance.Thislinkstoherpose,asshe isstandingquite shylywithherhandover hermouth.Also the model isstandingina breeze,withherhairmovingaboutwhich emphasisesthe ideaof blowing. The magazine alsooffersexclusives.Inthe coverlines,itadvertisesthatinside of the magazine there are interviewswithLiam GallagherandKeithRichards.Thisattracts fansof those artiststo buythe magazine. It alsogivesthe magazine agood image because itisassociatedwiththese prestigiousartists.
- 3. The mastheadon thismagazine isboldandvibrant, withthe image model inthe foreground.Thislinksthe image andthe mastheadgivingthemanassociation. The coloursusedon the mastheadare quite attractive and nice to lookat,whichhelpsgainattentionfrom the target audience. Main image/model:The magazine hasusedthe rapperEminemas the mainfocusof theirimage.He is centredinthe page and in frontof all the text.This makesthe focuson himseemmore important. He is staringintothe camera, makingeye contactwiththe readergivingdirectaddress.Thisenticesthe readerto lookat the magazine as itseemsasif the model is addressingthem.The model isstood uprightwithhis arms crossedand a serious,intense expressiononhis face.Thisbodylanguage presentshimasstrongand firm,perhapssuggestinghe isstandinghisground. The backgroundtheyhave usedisplainwhite.The colourwhite isusuallyassociatedwithinnocence, purity,peace andcleanliness.The use of the white backgroundlinkstothe maincover line whichis ‘Vicodin.Valium.Methadone.“Iliterallyalmostdied” Eminemcomesclean’.The coverline saysthere’sa storyon Eminemandcomingclean,so thislinksto himstandinginfrontof a white background. Celebrityendorsementhasbeen used.We can see that one of the coverlinessays ‘Swaggajack,Lil Wayne,Kanye West,Jay-Z and T.I.’.These are all famousmusic artists.By usingtheirnamesonthe cover, fansof these artistswill be encouragedto buythe magazine.Italsoincreasesthe magazinesreputation,asthe audience create an associationbetweenthe celebritynamesandthe magazine. A standfirsthas beenusedtohelpsell the magazine toa potential buyer.Insidethis issue isa listof ‘The 50 hottestrapblogs ranked’.Thisattracts people whoenjoyrap musicand blogging,therefore appealingto the target audience. Theyhave usedslogansinthe text.These are wordsthat give the magazine aunique selling point.They have usedwordssuchas ‘hottest’ and ‘best’tomake the feature seemindividual, makingitappealingtothe targetaudience. Arguably,the use of ‘Vicodin’,‘Valium’and ‘Methadone’are alsoslogansbecause potential buyerswouldsee thatandmaybe be shockedthatthe magazine istalkingabout drugs.Thisgivesitindividualityasitiswillingto talkabout drugs.