Vinylyte Records & Skateshop is a record store and skate shop located in Newnan, Georgia. The store offers an open mic night event on the last Friday of each month for local musicians to perform. Marketing representatives from record labels do not often visit the store to scout new talent. The store promoted Record Store Day on social media but does not have any upcoming promotions for indie artists, representing an opportunity. Performing after the monthly open mic night could help boost sales for local musicians.

1. Cameron Maples
Newnan, Georgia
Vinylyte Records & Skateshop

2. Hormoaning was a six song EP released by Nirvana where 4 of the
songs were brand new and two of them had previously been
released on another album. The reason it is considered to be an EP
due to its small amount of new songs that were added to the bands
discography which did not take as much effort, time, and money to
release.

3. Abbey Road was a 17 song LP released by the famous beatles.
Amis the frustration and rumors of the band breaking up, this LP
is ranked in the top 5 albums of all time by many publications.
The reason it is considered to be an LP because of its size. It is a
‘full blown album’ compared to a half album.

4. Research Question
How often do marketing reps visit from record labels?
“To be honest we never have many that come in that we know about. We offer a live music
open mic night for anyone who would like to show off what they have but nobody comes to us
directly and tells us they are scouting new talent.”

5. Events
Open Mic Night 2-25-22

6. Record Store Day
This was shown on their instagram
for record store day!

7. S.W.A.G.
LinkedIn was hiring and was
showing off the SWAG given out on
your first day as an employee!

8. Promos
I cannot find any promos for upcoming artist
which may show a possible opportunity. If.
They were connected with an artist they could
focus some of their social media on them.

9. Reflections
I think that this place would be a great start for an indie
artist because they are currently not pushing any other
acts. I feel that you could feed off this monthly open mic
night because all of the equipment will already be set up. I
think that they could advertise that after the open mic
night “SUPER COOL ARTIST NAME HERE” is preforming
three songs off of his or her new album available online
and in stores that night for purchase. It could drive some
major business both ways. People definitely want to got o
an open mic night when they might have the chance to be
in the room with someone that could help them make it.

10. References
Wolk, D. (2020, December 21). 500 greatest albums: How the beatles made magic on the
verge of a breakup with 'Abbey Road'. Rolling Stone. Retrieved February 11, 2022, from
https://www.rollingstone.com/music/music-features/abbey-road-beatles-500-greatest-
albums-1069934/
Vinyl records: Newnan: Vinylyte Records. VrSs Copy. (n.d.). Retrieved February 11, 2022,
from https://www.vinylyterecords.com/
Emilyannamack. (2022, January 27). 30 years ago: Nirvana follow up 'nevermind' with an
overlooked EP. Ultimate Classic Rock. Retrieved February 11, 2022, from https://
ultimateclassicrock.com/nirvana-hormoaning-ep/