Question One
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The document discusses how the media product, including the album digipak, website homepage, and music video, conforms to conventions of the pop-punk genre. The digipak features the artist wearing a beanie and flannel to represent the genre. The website uses photos from the album shoot for consistency. The music video incorporates close-ups of the lead singer, shots of the band playing instruments, and headbanging to connect emotionally with audiences. It also references other bands through clothing. However, the music video subverts conventions by featuring a powerful female lead singer in contrast to the usually male-dominated genre.
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Digipack and poster analysis
This document discusses conventions for album covers and advertisements in the hip hop genre. It analyzes the album cover and print advertisement for Wretch 32's album "Tractor" and identifies several conventions they employ that are common in hip hop. These include dark, low-key lighting; urban locations like alleyways; graffiti-style fonts; and stereotypical hip hop clothing. Maintaining connections to the genre's roots in urban areas and styles like graffiti helps hip hop artists attract their target audience.
Secondary research
The document discusses research conducted on the target audience for a music video project. The target audience is identified as middle-aged people who were influenced by the Britpop music movement as teenagers. Research found that while this group now wears more practical adult clothing, they still feel nostalgic about the Britpop era. To reflect this in the music video, the protagonist will change from Britpop-era styled clothing to more modern adult clothing to represent aging. Costumes will mirror what this target group would realistically wear now to elicit nostalgic feelings.
Target audience research
The document describes the results of a questionnaire given to different age groups about the song "Disco 2000" by Pulp. The results showed that most people who listened to Britpop music and were familiar with it were in the 30+ age group. Additionally, the most common locations and feelings associated with the song by respondents were parties and nostalgia. Therefore, the summary concludes that the target audience for a music video of this song would be people over 30 who feel nostalgic about the era, and that the video should include motifs from the time period as well as a party scene.
Digipak mock p 1,2,3
This document discusses three mockups for a digipak album cover. The first mockup follows typical conventions seen in market research, using a mid-shot of the artist inspired by another artist with similar demographics. 45% of the audience preferred this urban-feeling cover. The second mockup aims to look like a Polaroid, using handwritten text, vintage inspiration from Taylor Swift, and colors to draw in the target female audience. The third mockup uses bright neon colors but audience feedback found it did not relate to the album theme.
Powerpoint eval q 2
This document discusses the ancillary tasks of a magazine advert and digipak that were created alongside a music video production. It aimed to maintain consistency across all three pieces by using similar themes, color schemes, and conventions. The digipak and magazine advert featured enticing photos and incorporated elements from the music video, such as effects and shots. Research was done on how established pop artists market themselves to minimize risk and appeal to target audiences. Close-up, seductive photos were used to draw readers in, representing the artist consistently across pieces.
Q5
The document discusses how the filmmakers addressed and attracted their target audience of a youth culture. They used characters - young males involved with drugs and music and a young attractive female also interested in music - that would appeal to both male and female teenagers. The plot about gang life, music, and romance relates to typical teenage experiences. The locations of a school and music studio are places teenagers can relate to. Special effects like distortions were used to intrigue audiences and foreshadow future events in the film.
Considerations of Final Idea
The document discusses a proposed digital package for a female folk singer named Rosie Knight. The package would be titled "Home At Last", which is also the name of the main single featured on the album. Market research found 64% of an audience was interested in a new single from a female folk artist over other genres. The target audience is those interested in country music, especially females aged 15-50 interested in acoustic songs about romance and relationships. Potential legal issues involve copyright conflicts over song or package names and designs. Ethical issues could arise if some audiences find lyrics inappropriate.
Question 2 Draft
The document discusses the effectiveness of combining a music artist's album art with accompanying text. It analyzes the conventions used in mainstream album art, such as using British themes to reflect the artist and music. The author describes the design of their own album art or "digipack" for a music video, keeping to themes of dreams vs. reality that are portrayed in the video. Font choice, text style, panel images and use of color are all discussed in the context of representing the video's themes and imagery effectively to target the intended demographic.
Recommended
Digipack and poster analysis
This document discusses conventions for album covers and advertisements in the hip hop genre. It analyzes the album cover and print advertisement for Wretch 32's album "Tractor" and identifies several conventions they employ that are common in hip hop. These include dark, low-key lighting; urban locations like alleyways; graffiti-style fonts; and stereotypical hip hop clothing. Maintaining connections to the genre's roots in urban areas and styles like graffiti helps hip hop artists attract their target audience.
Secondary research
The document discusses research conducted on the target audience for a music video project. The target audience is identified as middle-aged people who were influenced by the Britpop music movement as teenagers. Research found that while this group now wears more practical adult clothing, they still feel nostalgic about the Britpop era. To reflect this in the music video, the protagonist will change from Britpop-era styled clothing to more modern adult clothing to represent aging. Costumes will mirror what this target group would realistically wear now to elicit nostalgic feelings.
Target audience research
The document describes the results of a questionnaire given to different age groups about the song "Disco 2000" by Pulp. The results showed that most people who listened to Britpop music and were familiar with it were in the 30+ age group. Additionally, the most common locations and feelings associated with the song by respondents were parties and nostalgia. Therefore, the summary concludes that the target audience for a music video of this song would be people over 30 who feel nostalgic about the era, and that the video should include motifs from the time period as well as a party scene.
Digipak mock p 1,2,3
This document discusses three mockups for a digipak album cover. The first mockup follows typical conventions seen in market research, using a mid-shot of the artist inspired by another artist with similar demographics. 45% of the audience preferred this urban-feeling cover. The second mockup aims to look like a Polaroid, using handwritten text, vintage inspiration from Taylor Swift, and colors to draw in the target female audience. The third mockup uses bright neon colors but audience feedback found it did not relate to the album theme.
Powerpoint eval q 2
This document discusses the ancillary tasks of a magazine advert and digipak that were created alongside a music video production. It aimed to maintain consistency across all three pieces by using similar themes, color schemes, and conventions. The digipak and magazine advert featured enticing photos and incorporated elements from the music video, such as effects and shots. Research was done on how established pop artists market themselves to minimize risk and appeal to target audiences. Close-up, seductive photos were used to draw readers in, representing the artist consistently across pieces.
Q5
The document discusses how the filmmakers addressed and attracted their target audience of a youth culture. They used characters - young males involved with drugs and music and a young attractive female also interested in music - that would appeal to both male and female teenagers. The plot about gang life, music, and romance relates to typical teenage experiences. The locations of a school and music studio are places teenagers can relate to. Special effects like distortions were used to intrigue audiences and foreshadow future events in the film.
Considerations of Final Idea
The document discusses a proposed digital package for a female folk singer named Rosie Knight. The package would be titled "Home At Last", which is also the name of the main single featured on the album. Market research found 64% of an audience was interested in a new single from a female folk artist over other genres. The target audience is those interested in country music, especially females aged 15-50 interested in acoustic songs about romance and relationships. Potential legal issues involve copyright conflicts over song or package names and designs. Ethical issues could arise if some audiences find lyrics inappropriate.
Question 2 Draft
The document discusses the effectiveness of combining a music artist's album art with accompanying text. It analyzes the conventions used in mainstream album art, such as using British themes to reflect the artist and music. The author describes the design of their own album art or "digipack" for a music video, keeping to themes of dreams vs. reality that are portrayed in the video. Font choice, text style, panel images and use of color are all discussed in the context of representing the video's themes and imagery effectively to target the intended demographic.
Research into magazine adverts
The document analyzes magazine advertisements for The Killers, Lana Del Ray, and Paramore albums. It finds that all three ads prominently feature the artist's name to attract recognition. The ads also directly resemble the album covers to clearly link the two. This visual consistency helps potential buyers easily identify the album and creates a recognizable brand identity that can attract a wider audience. Overall, the document recommends that future ads follow these conventions of prominently including the artist and matching the look of the album cover.
Analysis of Feedback
The majority of feedback from the focus group was positive. They liked the symbolism of smoke representing the protagonist's lost love interest being untouchable. They also agreed that the color scheme fit the tone of the song. Finally, they felt the image of a horse running in a field represented the protagonist chasing her interest. However, some felt showing both the male and female silhouettes in the studio scene would be confusing, but the creators decided to keep both to keep the focus on both characters in the video.
Analysis of Feedback
The focus group provided mostly positive feedback on the music video ideas. They liked the use of smoke to represent the feelings of loss and being untouchable, as well as the color scheme matching the song's tone. They also felt the running horse imagery fit with the genre of indie pop by symbolizing chasing one's interest. However, some suggested changing the studio scene with smoke and silhouettes to only show the man and not the woman, but the creators decided to keep both to keep the focus balanced between the male and female perspectives in the song.
A2 G325 Q1B Audience Theory
The document analyzes the audience reception of a coursework music video production using several audience theory frameworks. It discusses how some elements subscribed to the hypodermic needle theory through clear signifiers, but others like identifying the soldier character did not. It also examines how the video provided diversion and escapism for the audience in line with uses and gratification theory. Feedback from the target audience showed elements of two-step flow theory, as some had seen it multiple times and could influence new viewers. Overall, most of the audience took a negotiated reading of the production, recognizing characters and storylines but missing some details until pointed out.
Media q5
The document discusses how the filmmakers attracted and addressed their target youth audience. They used stereotypical character archetypes - young males involved with drugs and music, and an attractive female also interested in music - that would be relatable. The plot involves common teenage experiences like gang life, music, romance and drama. The school and music studio locations also aim to resonate with a teenage audience. Special effects like blurred scenes are intended to intrigue viewers and hint at future disruption.
Focus group 1
Toyin Giwa conducted focus groups to inform the production of a music video. Participants said the song evoked images of nature and described where the video should be filmed. Most suggested streets to seem natural and show the artist's life. Locations chosen were a pier to emphasize lyrics and a market to fit the artist's background. Research on other artists' videos also informed location and appearance choices. Participants said the artist's clothing should be ripped to match the expected style. Camera angles and shots will relate the visuals to lyrics and help the audience understand the artist's image and personality.
Analyse genre
This document analyzes the author's A2 pop music video in relation to genre conventions. It discusses how the video conformed to pop music video conventions to appeal to its target audience of 16-24 year old females and achieve its purpose of entertainment. Key conventions included aesthetic representations of the female artist, costumes that enhanced femininity and desirability, close-ups of lip syncing, lighting techniques like backlighting to symbolize purity, editing techniques like cuts on the beat and fade outs. Adhering to these generic codes helped the audience recognize the video as a pop music video and find it entertaining and repeatable.
Essay question 3
From the feedback received from questionnaires, viewers generally responded positively to the editing decisions made for the music video. Viewers were able to identify the genre as Indie. The most appealing aspects of the artist varied between viewers, such as her natural style or welcoming smile. Camera angles where the artist looked at the camera drew viewers into the narrative. Her constant smiling created an identity and conveyed the tone of the song.
The artist's costume supported the genre and added variety, helping viewers understand her character. Her clothing emphasized freedom and reflected her individual style. The lyrics were supported by visuals of the artist and her guitar. A variety of settings reinforced the theme of journey.
Viewers' favorite shot was sunlight separating
Evaluation question 1
The document summarizes the codes and conventions that the student followed in creating their pop music video project. Some key conventions included portraying the artist in trendy, stylish outfits; choreographing dance routines that matched the upbeat, danceable song; using fast cuts, bright lighting, and costumes to appeal to their target youth audience. The student aimed to represent women as important artists rather than sexual objects alone, challenging some typical conventions around gender and the "male gaze." They believe their video successfully incorporates many standard elements of the pop music video genre.
Interview and conclusion
The document discusses different album covers and interviews conducted about preferences. It finds that males generally preferred the close-up shot of an attractive female on the Natalie Imbruglia album cover, while the female interviewee preferred the mysterious atmosphere of the Linkin Park cover. Gender roles are seen as emotive and sensitive for females versus mysterious for males. Memorable album covers mentioned include colorful and surreal designs over simple or realistic styles. Preferences for genres also emerged, with hip hop seen as featuring money, cars and attractive people. The conclusion is that a close-up shot in simple colors would work best.
Student feedback for the first draft
Student filmmakers received feedback on their first draft music video from peers. The feedback included that some lip syncing was out of sync with the music, there was too much focus on just the artist and not enough additional people or cutaway shots of the location. To address these issues, the students will re-film sections to improve lip syncing, add more people and location establishing shots. They also received positive feedback that the artist's performance and behind the scenes footage was enjoyed.
Target Audience Research
The document summarizes the results of a questionnaire given to different age groups about a Britpop song from the 1970s. The key findings are:
- The target audience is identified as people aged 30+ who are nostalgic for the Britpop genre and era based on their responses.
- Nearly all respondents chose "party" as a place they would listen to the song and think of when hearing it, suggesting a party scene should be included.
- Nostalgia for motifs from the Britpop era like fashion will resonate most with the target 30+ audience, so these should be incorporated through mise-en-scene.
Radio trailer
The document discusses key elements of an effective radio trailer, including the voice over, music, interviews/vox pops, facts, and other details. The voice over should be engaging and professional to guide listeners. Music must complement rather than overpower the content. Vox pops and interviews provide different perspectives and preview the documentary. Facts demonstrate research and interest audiences with real-life examples. Other elements like air time and channel are also important to include.
My Music Video Idea/Concept/Message
This document outlines a music video concept for Chance the Rapper's song "SameDrugs." The concept illustrates the true meaning of the song about a friendship that crumbles as one person's interests change, while incorporating some aspects of drugs. It amplifies the "cover" story used in the song, based on references to Peter Pan, showing that Wendy truly loved Peter but he couldn't love her back due to his lack of emotion. A key element is the use of point-of-view camera shots throughout the video, like in Kanye West's "All Falls Down," to defeat conventions of simplicity in hip hop videos while still following conventions through its creative touch.
Media q5
The document summarizes how the filmmakers attracted and addressed their target youth audience. They used characters like young males involved with drugs, music, and fashion that youth would identify with. A young attractive female interested in music would appeal to both male and female viewers. The plot about gang life, music, romance, and teenage problems mirrors typical experiences for the target age group. The urban and suburban school and music studio locations also aim to resonate with teenage audiences. Special effects like blurred scenes intrigue viewers and foreshadow future disruption in the film.
Music Video Style
The document discusses several technical codes and elements used in popular music videos, including camerawork, editing, visual effects, and how they construct representations and meanings. It also covers how music videos contribute to constructing and maintaining artists' star images through narrative, voyeurism, and intertextuality. Music videos frequently reference cinema, television, art, fashion and more to spark recognition and pleasure in audiences through familiar visual references.
Evaluation 2 - How effective is the combination of your main product and anci...
The document summarizes how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and fame. This was shown through his plain streetwear clothing. Both the music video and album packaging for Chief were designed to portray this image and story of an artist dealing with the consequences of his actions. The album packaging uses close-up shots of Chief to identify the artist and signal it's a rap album. It also features other popular artists to attract audiences.
Images for analysing
This document analyzes and summarizes three images:
1) An image of the band Blink-182 follows the rule of thirds with each band member in a different third, and uses fluorescent colors that draw attention.
2) An image of singer Pixie Lott uses bright, fluorescent colors and high key lighting to make the image eye-catching, with her face in the center following the rule of thirds.
3) An image of singer Jessica Simpson similarly uses high key lighting to make her look angelic while eliminating wrinkles, with her eyes looking into the camera.
Afraid – The Neighbourhood Pt 2
1) The music video supports Goodwin's theory of looking through screens and seeing the band through someone else's eyes. It shows the band from the perspective of the boy looking at what he has become.
2) Goodwin's theory of excessive female sex appeal is subverted as there are no females and the singer is naked in an artistic, soul-baring way rather than a sexual one.
3) The black and white cinematography gives a retro, gloomy feel and references other of the band's music videos shot in greyscale like "Sweater Weather", "Daddy Issues", and "Female Robbery".
How effective is the combination of your main product and ancillary texts?
The document discusses how various visual elements are used across three media products to effectively convey themes and create cohesion. Crosses, black and white imagery, the color purple, contrasts/binary oppositions, and drug references are used consistently in the digipak, music video, and advertisement. Crosses represent religious and anti-religious themes in the music. Black and white signifies darker themes and places. Purple ties the products together and references hip hop and drugs. Contrasts, like between crosses and inverted crosses, emphasize different meanings. Drugs are a central theme depicted in all products, linking them to the group's music.
Question 1 evaluation
The document discusses how the media product uses and challenges conventions of real pop music products. It summarizes how the music video conforms to conventions through the cinematography, editing, themes of love and desire, and connection to the concept album. It also discusses how the digipak, CD, and poster conform to conventions through their visual design, information included, and references to other pop artists' products while also developing some conventions. Overall, the media product demonstrates an understanding of pop music conventions and pushes some in new directions.
Evaluation-Question 1
This document discusses the conventions used in pop music albums and how the author's media products both follow and challenge some of those conventions. Specifically:
- The author used close-up shots of the artist on the album cover and poster, as is typical, but left more space around the image on the poster, challenging conventions slightly.
- Color schemes, fonts, and layouts were kept consistent between the album, digipak, and poster to represent continuity, following conventions.
- Inside the digipak, the author challenged conventions by including a song lyric instead of an artist message, but felt it set the right tone.
- Feedback indicated the audiences found the author's products familiar yet appealing due
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Research into magazine adverts
The document analyzes magazine advertisements for The Killers, Lana Del Ray, and Paramore albums. It finds that all three ads prominently feature the artist's name to attract recognition. The ads also directly resemble the album covers to clearly link the two. This visual consistency helps potential buyers easily identify the album and creates a recognizable brand identity that can attract a wider audience. Overall, the document recommends that future ads follow these conventions of prominently including the artist and matching the look of the album cover.
Analysis of Feedback
The majority of feedback from the focus group was positive. They liked the symbolism of smoke representing the protagonist's lost love interest being untouchable. They also agreed that the color scheme fit the tone of the song. Finally, they felt the image of a horse running in a field represented the protagonist chasing her interest. However, some felt showing both the male and female silhouettes in the studio scene would be confusing, but the creators decided to keep both to keep the focus on both characters in the video.
Analysis of Feedback
The focus group provided mostly positive feedback on the music video ideas. They liked the use of smoke to represent the feelings of loss and being untouchable, as well as the color scheme matching the song's tone. They also felt the running horse imagery fit with the genre of indie pop by symbolizing chasing one's interest. However, some suggested changing the studio scene with smoke and silhouettes to only show the man and not the woman, but the creators decided to keep both to keep the focus balanced between the male and female perspectives in the song.
A2 G325 Q1B Audience Theory
The document analyzes the audience reception of a coursework music video production using several audience theory frameworks. It discusses how some elements subscribed to the hypodermic needle theory through clear signifiers, but others like identifying the soldier character did not. It also examines how the video provided diversion and escapism for the audience in line with uses and gratification theory. Feedback from the target audience showed elements of two-step flow theory, as some had seen it multiple times and could influence new viewers. Overall, most of the audience took a negotiated reading of the production, recognizing characters and storylines but missing some details until pointed out.
Media q5
The document discusses how the filmmakers attracted and addressed their target youth audience. They used stereotypical character archetypes - young males involved with drugs and music, and an attractive female also interested in music - that would be relatable. The plot involves common teenage experiences like gang life, music, romance and drama. The school and music studio locations also aim to resonate with a teenage audience. Special effects like blurred scenes are intended to intrigue viewers and hint at future disruption.
Focus group 1
Toyin Giwa conducted focus groups to inform the production of a music video. Participants said the song evoked images of nature and described where the video should be filmed. Most suggested streets to seem natural and show the artist's life. Locations chosen were a pier to emphasize lyrics and a market to fit the artist's background. Research on other artists' videos also informed location and appearance choices. Participants said the artist's clothing should be ripped to match the expected style. Camera angles and shots will relate the visuals to lyrics and help the audience understand the artist's image and personality.
Analyse genre
This document analyzes the author's A2 pop music video in relation to genre conventions. It discusses how the video conformed to pop music video conventions to appeal to its target audience of 16-24 year old females and achieve its purpose of entertainment. Key conventions included aesthetic representations of the female artist, costumes that enhanced femininity and desirability, close-ups of lip syncing, lighting techniques like backlighting to symbolize purity, editing techniques like cuts on the beat and fade outs. Adhering to these generic codes helped the audience recognize the video as a pop music video and find it entertaining and repeatable.
Essay question 3
From the feedback received from questionnaires, viewers generally responded positively to the editing decisions made for the music video. Viewers were able to identify the genre as Indie. The most appealing aspects of the artist varied between viewers, such as her natural style or welcoming smile. Camera angles where the artist looked at the camera drew viewers into the narrative. Her constant smiling created an identity and conveyed the tone of the song.
The artist's costume supported the genre and added variety, helping viewers understand her character. Her clothing emphasized freedom and reflected her individual style. The lyrics were supported by visuals of the artist and her guitar. A variety of settings reinforced the theme of journey.
Viewers' favorite shot was sunlight separating
Evaluation question 1
The document summarizes the codes and conventions that the student followed in creating their pop music video project. Some key conventions included portraying the artist in trendy, stylish outfits; choreographing dance routines that matched the upbeat, danceable song; using fast cuts, bright lighting, and costumes to appeal to their target youth audience. The student aimed to represent women as important artists rather than sexual objects alone, challenging some typical conventions around gender and the "male gaze." They believe their video successfully incorporates many standard elements of the pop music video genre.
Interview and conclusion
The document discusses different album covers and interviews conducted about preferences. It finds that males generally preferred the close-up shot of an attractive female on the Natalie Imbruglia album cover, while the female interviewee preferred the mysterious atmosphere of the Linkin Park cover. Gender roles are seen as emotive and sensitive for females versus mysterious for males. Memorable album covers mentioned include colorful and surreal designs over simple or realistic styles. Preferences for genres also emerged, with hip hop seen as featuring money, cars and attractive people. The conclusion is that a close-up shot in simple colors would work best.
Student feedback for the first draft
Student filmmakers received feedback on their first draft music video from peers. The feedback included that some lip syncing was out of sync with the music, there was too much focus on just the artist and not enough additional people or cutaway shots of the location. To address these issues, the students will re-film sections to improve lip syncing, add more people and location establishing shots. They also received positive feedback that the artist's performance and behind the scenes footage was enjoyed.
Target Audience Research
The document summarizes the results of a questionnaire given to different age groups about a Britpop song from the 1970s. The key findings are:
- The target audience is identified as people aged 30+ who are nostalgic for the Britpop genre and era based on their responses.
- Nearly all respondents chose "party" as a place they would listen to the song and think of when hearing it, suggesting a party scene should be included.
- Nostalgia for motifs from the Britpop era like fashion will resonate most with the target 30+ audience, so these should be incorporated through mise-en-scene.
Radio trailer
The document discusses key elements of an effective radio trailer, including the voice over, music, interviews/vox pops, facts, and other details. The voice over should be engaging and professional to guide listeners. Music must complement rather than overpower the content. Vox pops and interviews provide different perspectives and preview the documentary. Facts demonstrate research and interest audiences with real-life examples. Other elements like air time and channel are also important to include.
My Music Video Idea/Concept/Message
This document outlines a music video concept for Chance the Rapper's song "SameDrugs." The concept illustrates the true meaning of the song about a friendship that crumbles as one person's interests change, while incorporating some aspects of drugs. It amplifies the "cover" story used in the song, based on references to Peter Pan, showing that Wendy truly loved Peter but he couldn't love her back due to his lack of emotion. A key element is the use of point-of-view camera shots throughout the video, like in Kanye West's "All Falls Down," to defeat conventions of simplicity in hip hop videos while still following conventions through its creative touch.
Media q5
The document summarizes how the filmmakers attracted and addressed their target youth audience. They used characters like young males involved with drugs, music, and fashion that youth would identify with. A young attractive female interested in music would appeal to both male and female viewers. The plot about gang life, music, romance, and teenage problems mirrors typical experiences for the target age group. The urban and suburban school and music studio locations also aim to resonate with teenage audiences. Special effects like blurred scenes intrigue viewers and foreshadow future disruption in the film.
Music Video Style
The document discusses several technical codes and elements used in popular music videos, including camerawork, editing, visual effects, and how they construct representations and meanings. It also covers how music videos contribute to constructing and maintaining artists' star images through narrative, voyeurism, and intertextuality. Music videos frequently reference cinema, television, art, fashion and more to spark recognition and pleasure in audiences through familiar visual references.
Evaluation 2 - How effective is the combination of your main product and anci...
The document summarizes how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and fame. This was shown through his plain streetwear clothing. Both the music video and album packaging for Chief were designed to portray this image and story of an artist dealing with the consequences of his actions. The album packaging uses close-up shots of Chief to identify the artist and signal it's a rap album. It also features other popular artists to attract audiences.
Images for analysing
This document analyzes and summarizes three images:
1) An image of the band Blink-182 follows the rule of thirds with each band member in a different third, and uses fluorescent colors that draw attention.
2) An image of singer Pixie Lott uses bright, fluorescent colors and high key lighting to make the image eye-catching, with her face in the center following the rule of thirds.
3) An image of singer Jessica Simpson similarly uses high key lighting to make her look angelic while eliminating wrinkles, with her eyes looking into the camera.
Afraid – The Neighbourhood Pt 2
1) The music video supports Goodwin's theory of looking through screens and seeing the band through someone else's eyes. It shows the band from the perspective of the boy looking at what he has become.
2) Goodwin's theory of excessive female sex appeal is subverted as there are no females and the singer is naked in an artistic, soul-baring way rather than a sexual one.
3) The black and white cinematography gives a retro, gloomy feel and references other of the band's music videos shot in greyscale like "Sweater Weather", "Daddy Issues", and "Female Robbery".
How effective is the combination of your main product and ancillary texts?
The document discusses how various visual elements are used across three media products to effectively convey themes and create cohesion. Crosses, black and white imagery, the color purple, contrasts/binary oppositions, and drug references are used consistently in the digipak, music video, and advertisement. Crosses represent religious and anti-religious themes in the music. Black and white signifies darker themes and places. Purple ties the products together and references hip hop and drugs. Contrasts, like between crosses and inverted crosses, emphasize different meanings. Drugs are a central theme depicted in all products, linking them to the group's music.
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Evaluation 2 - How effective is the combination of your main product and anci...
Evaluation 2 - How effective is the combination of your main product and anci...
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Similar to Question One
Question 1 evaluation
The document discusses how the media product uses and challenges conventions of real pop music products. It summarizes how the music video conforms to conventions through the cinematography, editing, themes of love and desire, and connection to the concept album. It also discusses how the digipak, CD, and poster conform to conventions through their visual design, information included, and references to other pop artists' products while also developing some conventions. Overall, the media product demonstrates an understanding of pop music conventions and pushes some in new directions.
Evaluation-Question 1
This document discusses the conventions used in pop music albums and how the author's media products both follow and challenge some of those conventions. Specifically:
- The author used close-up shots of the artist on the album cover and poster, as is typical, but left more space around the image on the poster, challenging conventions slightly.
- Color schemes, fonts, and layouts were kept consistent between the album, digipak, and poster to represent continuity, following conventions.
- Inside the digipak, the author challenged conventions by including a song lyric instead of an artist message, but felt it set the right tone.
- Feedback indicated the audiences found the author's products familiar yet appealing due
Question 1
The document discusses how a music video project for the song "I Love It" by Icona Pop follows conventions of real pop music videos and media products. It describes researching pop music videos by artists like Lady Gaga, Katy Perry, and Rihanna to understand common characteristics like establishing the star image through close-up shots. The project challenges some conventions by having more covered costumes and portraying vulnerability rather than sexualization. Overall, the project aims to develop conventions viewers expect in pop videos while also challenging some typical representations of women.
Question 1
This document discusses the conventions used in pop music albums and how the author's media products both follow and challenge some of these conventions. Specifically:
- The author used close-up shots of the artist on the album cover and poster, as is typical in pop albums, to clearly identify the artist.
- Inside the digipak, the author challenged conventions by including only text about the lead single rather than a message from the artist.
- Color schemes, fonts, and layout were kept consistent throughout the products to represent continuity, while still appealing to the target audience.
- Overall, the author aimed to follow conventions to appeal to the target 12-25 female audience, only challenging conventions when it did
Evaluation question 2x
The document discusses a promotional package created for an indie pop band including a music video, digipak, and album advert. [1] The music video uses a Pale Waves song and depicts the protagonist running away from a toxic relationship. [2] The digipak and album advert feature photos from the music video shoot and use colors and layouts that connect them visually and thematically to the idea of freedom from the relationship. [3] Overall, the promotional package creates a coherent brand through consistent visuals, themes of freedom and escape, and typographic style.
Evaluation question 2x
The document discusses a promotional package created for an indie pop band including a music video, digipak, and album advert. [1] The music video uses a Pale Waves song and depicts the protagonist running away from a toxic relationship. [2] The digipak and album advert feature photos from the music video shoot and use colors and layouts that connect them visually and thematically to the idea of freedom from the relationship. [3] Overall, the promotional package creates a coherent brand through consistent visuals, themes of freedom and escape, and typographic style.
Media evautaion a2
The document discusses the ways in which the media product challenges conventions of the punk genre. It notes that the artist wears unique clothing not typically seen in punk bands, such as brightly colored shorts and makeup. Feedback from focus groups praised the consistent color scheme across all products and clear message of hope. Areas for improvement included using more artistic fonts. Overall, the feedback showed the products successfully reached the target teenage audience.
Question 1
The document discusses how the media product of a music video uses conventions of real music videos. It follows conventions such as linking the lyrics and visuals, varying the pace of cuts with the music, and including scenes of the artist singing to the camera and a narrative that flows with the song. However, it also challenges conventions by not having a clear narrative. The document also discusses how the magazine advert and digipak for the music video follow conventions such as including ratings, social media links, photos from the video, and production details, but challenge conventions through unique design elements.
Evaluation: Question 1
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation q 2
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
In what ways does your media product use, develop and challenge conventions o...
The document discusses how the media product challenges and develops conventions of real media products in the folk/indie music genre.
Specifically, the music video takes influence from indie films by focusing on young, carefree couples in love through use of mise-en-scene, costumes, and characterization. However, it challenges conventions by showing a lesbian couple's love equally rather than solely for male pleasure.
The digipak incorporates nostalgic Polaroid photos rather than plain images, and challenges conventions by emphasizing the image over text. However, it still includes necessary information like the track list and copyright to maintain professionalism.
Overall, the product aims to challenge stereotypes while developing conventions like social media
Question 1 complete
The document discusses conventions used in music videos, digipaks, and posters for the indie folk genre. The creator analyzed existing examples to identify conventions such as natural settings in music videos. Their own media products used conventions like this but also challenged some, like including urban settings in the music video. Continuity between products was important, so the music video, digipak, and poster featured shared themes, colors, and characters to represent the brand identity. While conventions were generally followed, some were developed, like including more narrative in the music video.
Media evaluation post 2
1) The document discusses the promotion of a debut album and artist through various ancillary texts including a music video, magazine poster, and album digipak.
2) The poster and digipak utilize different imagery including Greek mythology and Renaissance art to portray a mystical theme and give clues to the artist's music.
3) Elements like repeated images, fonts, and symbols like the Greek statue create consistency that helps audiences recognize the artist across materials.
Evaluation question 2
This document summarizes the effectiveness of combining the main product (music video) and ancillary texts (album artwork and poster).
The music video, album, and poster all effectively incorporate elements of the alternative indie genre such as surrealism and developing narrative. They also diverge slightly from conventions to establish a unique brand identity. Key connections between the texts include similar color grading, motifs, themes of love/loss, and representations of the reserved artist and emotionally complex audience. While the lack of clear artist/album identification in some pieces could hinder recognition, pre-releasing the featured song may counteract this issue. Overall, the multi-text production cohesively presents and expands upon the artist's story and ideology
Evaluation Q1
In what ways does your media product use, develop or challenge forms and conventions of real media texts?
Evaluation question 1
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It provides details on typical elements of digipaks like imagery of the artist, track lists, and information about the record label. For magazine ads, it mentions using large images of the artist and reviews. Music video conventions discussed include close-ups of artists, linking visuals to lyrics, and using narratives or performances. The response then describes how the student's own music video follows conventions like using a relationship narrative but challenges conventions by not sexualizing women or only including male artists. Real media products that inspired the student's work are discussed, including music videos by Drake and Frank Ocean that use similar
Question 1
The document summarizes how the music video for a song by the group "B.T.W" develops and challenges conventions of pop music videos. It presents the artists as a fun, casual group that enters the scene together rather than having a clear lead. It uses everyday locations rather than expensive settings, and costumes/props that portray the artists as unconventional. Throughout, it aims to present the group as new, unpredictable and not taking themselves too seriously in contrast to many modern pop artists.
Evaluation question magazine
The document discusses the conventions used in media products like music videos, as well as how the author's products both follow and challenge some of these conventions. Specifically:
- The author's music video includes performance elements and lip syncing to connect to the song, but challenges conventions by showing both the male protagonist and a female lip syncing to represent the song's perspective.
- Elements like costumes, fonts, and imagery are carried over across the music video, album packaging, and advertisement to create cohesion and a recognizable brand.
- The author aimed to both utilize standard conventions like promotional information but also add their own style and narrative, such as setting the products in a 1950s era, to make their
Evaluation 2
The document discusses the design of various components of a digipak for a music album, including the front cover, inside cover, disc, and back cover. Research was conducted on conventions for indie/pop album packaging. Key conventions followed include featuring the artist prominently and using cohesive color schemes and fonts. Some conventions were challenged, such as including a personal photo on the inside cover and using bright colors. The overall design aims to effectively market an unsigned band and link the packaging to the music video's theme of a relationship.
Media image analysis 2
This document discusses image choices for different sections of a music magazine. For the front cover, the author chose an image of an artist performing that related to one of the cover stories and depicted typical music magazine concepts. For interior pages, images were chosen of the featured artists Lawson that portrayed them as humble, innocent, and vulnerable to appeal to the target audience. Images for opening spreads were also selected to represent the artists as dreamers and passionate about music in order to inspire readers. Throughout, the author aimed to use images that balanced genres and gender representation to be relatable.
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Question two
The document discusses how the artist created synergy between their main product (a music video) and ancillary texts (a website and album packaging). The theme of nature is consistent across all products to link them together. The artist's values of independence and strength are also represented throughout the different media to reinforce the message that the artist doesn't need a relationship to feel empowered. Lyrics from the song further express emotions of raw vulnerability but also a realization of inner strength.
Slideshare
We will use various camera shots and angles to show the differences between the popular and geeky characters in the music video. Scanning shots and long shots will provide full views of their outfits. High and low angles will depict the popular characters' superiority. Split screens can pan in different directions to highlight differences while keeping the video visually interesting.
Narrative scenejjj
The document provides style suggestions for a narrative scene including clothing, makeup, and location details. It recommends denim jackets, flannel shirts, beanies, and Vans or creepers for female clothing and skinny jeans, band shirts, leather jackets, and Converse or Vans for male clothing. For makeup, it suggests dark lipstick, cat eyeliner, and pale foundation. Locations include a south bank grass area and downtown.
Performance sceneeeee
The document outlines the details of a performance scene including the clothing worn, makeup used, props handled, and locations for an empty warehouse and plain room. The performer will wear a backwards band shirt, ripped skinny jeans, and biker boots along with cat eyeliner, purple lipstick, and pale foundation while using a microphone and stand along with piercings and wristbands in either an empty warehouse or empty plain room.
Music video genre
The document discusses the pop-punk music genre that the author has chosen for their music video. Some typical attributes of pop-punk include dark makeup, clothing and hair, tattoos and piercings, backwards hats, ripped skinny jeans, flannels, beanies and bandanas. One common stereotypical representation in pop-punk is "Emo culture" which combines dark makeup, dark clothing, brightly colored hair and a rebellious attitude.
Similar artist analysis
We Are The In Crowd is an American pop-punk band consisting of five members that appeals to a niche audience of active listeners. While pop-punk blends pop and rock genres, WATIC's music also incorporates pop melodies and rock riffs. The band presents a more laid-back image where members are themselves in front of cameras and are not afraid to swear or rebel, yet also appeal to younger fans who look up to them. Their lead singer is female, which is rare in the genre, and focuses more on the music than being portrayed sexually. The band's album packaging and website emphasize symbolism over images of the band and a simplistic design focused on promoting their music.
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Question One
- 1. Q1- In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. How my Digipak conforms Top right: Hayley Williams of Paramore Top left: Jenna McDougall of Tonight Alive Bottom left: Chrissy Costanza of Against The Current
- 6. My album cover has adhered to the pop-punk genres, by featuring my artist wearing a beanie and a flannel. My artist is also featured wearing dark make-up, in particular cat eyeliner. Upon studying other front-women from pop-punk bands, I found that it would be beneficial to include such details in order to connote the genre further. Dark make-up is another stereotype that comes from the ‘emo’ culture, and therefore the audience will be familiar with this relating to the pop- punk genre. The beanie and flannel are Both parts of the costume element of mise-en-scene that I decided to incorporate As again little things like this help to connote The genre further to the viewer.
- 7. How my homepage conforms
- 9. In terms of my website homepage, I have featured images from the same photo shoot as the one I featured within my digipak. This is a common convention used within the music business as a whole, as it advertises the album to anyone viewing the website. This also shows correlation between both the digipak and the website, making it easier for the audience to identify the band.
- 12. Upon studying various over music videos from the pop- punk genre, I found that featuring various shots on the instruments the band were playing was important, to emphasise the beat of the song for the audience. I therefore conformed to the conventions associated with my genre by doing so. This also helped connote my genre further to my audience, as this is something they would stereotypically expect from a pop-punk music video.
- 13. I also incorporated the element of featuring lots of close-ups on the lead singer. This is something commonly used within pop- punk music videos, as the audience can really sympathise with the lead singer and their emotions, thus giving them a deeper connection with both the song and the artist. In relation to star theory, they may choose to idolise the artist, because it appears as if they have nothing to hide through their direct mode of address.
- 14. I also incorporated ‘head banging’ which is another stereotype used within music videos of the pop-punk genre when the beat drops. This is again used to create an emotional relationship between the audience and the artist, as they are really feeling the song and expressing their emotions to you.
- 15. I also made references to other bands from similar genres through clothing choices. This is stereotypically done within the majority of music videos from the pop-punk genre and other hybrids of the rock genre itself. I decided to include this, as this illustrates to the audience that the artist is essentially ‘just like them’, and listens to the same bands that they enjoy listening to. It creates a virtual relationship between the artist and the audience, as they will feel like they can ‘relate’ to her as a person.
- 16. How my music video subverts
- 17. The pop-punk genre is still a very male populated ‘scene’, and therefore females are still usually represented as the ‘weak’ ones, despite the increase in female lead singers. I obviously chose to continue the use of a female lead singer, as I feel like it is more current with what’s going on today in regards to women’s rights and so forth.
- 18. Furthermore, I also subverted by making the woman the ‘powerful’ one in the relationship. Despite the sad tone of the song that helps the audience sympathise with her, she is the one that deletes his number and moves on.