Analysis of Feedback
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The focus group provided mostly positive feedback on the music video ideas. They liked the use of smoke to represent the feelings of loss and being untouchable, as well as the color scheme matching the song's tone. They also felt the running horse imagery fit with the genre of indie pop by symbolizing chasing one's interest. However, some suggested changing the studio scene with smoke and silhouettes to only show the man and not the woman, but the creators decided to keep both to keep the focus balanced between the male and female perspectives in the song.
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Genre analysis
The document analyzes the music video for the song "Reality" by Lost Frequencies. It summarizes that the music video takes a narrative approach, telling a story of a couple going on a treasure hunt, rather than just being a performance-based video. This narrative style makes it stand out compared to typical deep house music videos. Symbols and locations in the video convey a message about the importance of love and relationships. While some conventions like handheld camerawork are used, overall the video counters stereotypes of the deep house genre through its focus on a calm, loving couple rather than partying.
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2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
4) Analyzing music videos through Goodwin's theoretical framework provides insights that can help create more effective videos by strategically incorporating different elements.
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There are three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus on showing the artist performing the song, narrative videos tell a story set to the music, and conceptual videos use poetic metaphors and symbols to convey a mood or feeling. Some videos combine elements, like performance videos that also include a conceptual element, telling a story through the artist's performance.
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Evaluation question one
The document analyzes the conventions used and challenged in a music video the author created. It discusses how the video represents conventions of pop music videos through its use of people, places, objects and identities. It also draws on theories by Andrew Goodwin, Roland Barthes, Ferdinand de Saussure, and Laura Mulvey to discuss how the video uses and develops conventions related to the representation of the artist, relationships between audio and visuals, use of signs and meanings, and the male gaze. The video also reflects conventions of Will.I.Am's music videos but challenges typical conventions around the sexualization and submissiveness of female characters.
Andrew goodwin’s music video theory
This document discusses several common characteristics and techniques used in music videos. It notes that music videos often represent typical genre characteristics through elements like dance routines for boy bands or bikini-clad women in rap videos. Music videos also frequently reference voyeurism and the objectification of the female body through props like mirrors and cameras. Additionally, the relationship between the music and visuals can be illustrative, amplifying, or contradictory, and record labels often demand that videos include close-ups of the artist and a recurring visual style.
Q5
The document discusses how the filmmakers addressed and attracted their target audience of a youth culture. They used characters - young males involved with drugs and music and a young attractive female also interested in music - that would appeal to both male and female teenagers. The plot about gang life, music, and romance relates to typical teenage experiences. The locations of a school and music studio are places teenagers can relate to. Special effects like distortions were used to intrigue audiences and foreshadow future events in the film.
Analise digipak
The front cover of Nicki Minaj's album "Pink Friday" portrays a very feminine and pink theme that matches the album title. Her legs appear digitally edited to look like a "Barbie doll" and portray an image of flawless perfection. The back cover continues the Barbie doll comparison with Minaj's pink outfit and frozen facial expression on the CD resembling a doll. Both covers conform to stereotypes of women as sexual objects and always needing to look perfect.
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RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
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- A range of shots such as close-ups and medium shots will be used along with different lighting techniques to convey visual messages.
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This document discusses the tools in Reaper that allow importing voiceovers, music tracks, and controlling the pace of advertisements. Reaper allows importing recorded voiceovers and selected music tracks, and provides tools to ensure sound quality and crop sections. The document also notes Reaper's ability to speed up or slow down imported audio to adjust the pace of advertisements.
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Top romance
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A2 treatment presentation
The song "Youth" by Daughter will be used to create a music video that explores themes of teenage rebellion and development. The video will start with a narrative scene showing an argument between the main character and her mother, then show her leaving home upset. She will end up alone in a dark room where masked figures representing her feelings throw colorful powder paint. Bright colors will be used unconventionally to contrast the typically moody indie folk genre. The video aims to be memorable by starting dull and ending highly colorful.
A2 Treatment Presentation
The group will create a music video for the song "Youth" by Daughter. The video will tell the narrative of a teenage girl rebelling against her mother. She will wander through town and end up alone in a dark room where faceless figures throw colorful powder paint, representing her turbulent feelings. Inspired by Skins and Beyonce's "Hold Up" video, the video aims to juxtapose dull scenes with bright colors and use reverse shots to create an unconventional video for the indie folk genre that keeps the audience engaged.
A2 treatment presentation
The group will create a music video for the song "Youth" by Daughter. The video will tell the narrative of a teenage girl leaving home after an argument with her mother. She will encounter masked figures representing her feelings and emotions. Throughout the video, the main character will be isolated and on the edges of frames. Bright colors and powder paint will be used to contrast the typically moody indie folk genre. The video aims to explore themes of teenage development and rebellion through an unconventional use of color.
Q 1
The document summarizes aspects of a Year 13 student's indie pop music video project that used or challenged conventions of real music videos.
Some key points:
- The video incorporated conventions of both indie and pop genres through its location, costumes, casting, and voyeuristic elements.
- Locations were inspired by popular pop songs and helped portray different relationships.
- The artist's costume balanced pop and indie styles to fit the hybrid song genre.
- Actors' costumes matched their ages and relationships as seen in real media.
- A clapping scene subverted expectations of typical pop songs showing the artist's face.
- Upon reflection, some scenes like the four frame shot could have been improved
Q 1
The document summarizes how a student's music video project for an indie pop song uses and develops conventions of real media products:
- The video incorporates conventions of both indie and pop music genres through its locations, costumes, casting, and use of voyeurism. It features two couples of different ages in locations inspired by popular pop songs.
- The costumes for the female artist aim to balance indie and pop styles, with dark colors, minimal makeup, and feminine details. The couples' costumes also aim to portray their ages appropriately.
- The casting of a teenage female artist and inclusion of teenage and adult couples fits conventions found in research of pop music videos.
- While mostly conforming to pop conventions
Q 1
The document summarizes how a student's music video project for an indie pop song uses and develops conventions of real media products:
- The video incorporates conventions of both indie and pop music genres through its locations, costumes, casting, and use of voyeurism. It features two couples of different ages in locations inspired by popular songs.
- Costumes were carefully selected to fit both indie and pop styles. The artist's dress incorporated femininity and voyeurism while keeping an indie aesthetic. The couples' costumes matched their ages and relationships.
- Casting also followed pop music conventions through the artist's age and appearance, featuring a teenage couple and older couple.
- While mostly conforming to pop
Song selection
This document discusses potential song selections, artists, titles, genres, and concepts for four music videos. For each song, it provides a brief narrative/performance summary and concept summary, considers how the ideas could be improved, celebrates strong elements, asks clarifying questions, and suggests similar existing music videos that use comparable approaches. The document aims to select songs and develop concepts that fit the genres and convey the messages of lyrics in an impactful way for audiences.
Evaluation
The document provides an evaluation of a music video the author created for the song "Moon and Moon" by Bat for Lashes. It discusses how the music video used and developed conventions of the dream pop genre and real music videos. It aimed to portray the feeling of being alone and dependent on another person through the narrative. The music video left the ending ambiguous to allow audience interpretation. Through the use of lighting, locations, costumes, and cinematography techniques like close-ups, the music video challenged some conventions to create a more natural and relatable portrayal of the artist.
Critical reflection
The document describes a music promotion package for a female Pakistani artist that includes a music video, digipack, and website. The music video portrays social issues like acid attacks, rape, and transgender rights through a performance of the song "Kari Kari" by Qurat-ul-Ain Balouch. Research was done on women's issues in Pakistan to inform the narrative. The digipack and website photos were shot at Lahore Fort. Design elements like fonts, colors, and illustrations were used to create the digipack front and back cover portraying the artist's journey and story.
Funeral Party - Just Because
The document provides information about the band Funeral Party and analyzes their music video for the song "Just Because" and their debut album "Golden Age of Knowhere".
The music video uses techniques like jump cuts and changing shots with the beat to give an energetic feel. Scenes of the band having fun are meant to make them seem likable as a new band. Lyrics in the song are about losing one's way due to a girl.
The album cover features a photo of the band playing for an audience to give the impression they are playing for the viewer. Elements are designed to attract the band's target audience of 16-25 year olds, such as relatable behavior in videos and
Until You..[1]
The document discusses plans for a music video for the acoustic song "Until You're Heard" by the indie band "Stop Acoustic". The video will tell the narrative story of a breaking up relationship between a boy and girl through shots of them alone singing lyrics and arguing. It will use black and white flashbacks and include solo shots of the boy playing guitar and a shot of the full band to represent the music.
1. In what ways does your media product use, develop or challenge forms and ...
Our music video for an indie pop song incorporates conventions from both genres while challenging some conventions:
- We used locations, costumes, casting, and themes that drew from both indie and pop music videos to create a hybrid style for our indie pop song.
- However, we subverted pop conventions by including a "clapping scene" which is more common in folk and country music videos.
- Upon reflection, we realized we could have been more precise filming our actress moving between four frames to maintain consistent sizing.
- We also adjusted our plans to include only two couples rather than four to make the video more realistic and authentic.
Q 1
Our music video for an indie pop song incorporates conventions from both genres while also challenging some expectations.
We featured two couples of different ages to represent relationships at different stages of life. The costumes helped distinguish the couples and locate them in scenes appropriate to their age, while still maintaining a balance of indie and pop aesthetics for the female artist.
Though pop music videos typically focus on the artist, we included a "clapping scene" that drew from folk influences but fit the acoustic portion of our song. Overall, the video conformed to research on conventions for both genres but took some risks in blending them.
A2 media studies evaluation questions
1. The document discusses the process of creating a music video for the song "When I was a youngster" by Rizzle Kicks.
2. Audience research was conducted through questionnaires to determine the target audience and their preferences.
3. Various filming equipment, editing software, and online resources were used in the production and research stages.
4. A blog was maintained to document the process, which included researching conventions of music videos and comparing to other Rizzle Kicks videos.
Inital ideas
The document provides background information and initial ideas for a music video for the song "For Reasons Unknown" by The Killers. It discusses lyrical interpretations suggesting the song is about loss, heartbreak, and escaping memories of a past lover. Ideas for the music video's plot involve a male character haunted by flashes of his deceased girlfriend as he tries to leave town. The video would combine the band's performance with a narrative following the character. Editing techniques like fades and flashes are proposed to transition between scenes and create an illusion that the girlfriend may or may not be real. The overall tone is meant to be dark, mysterious, and leave the song's meaning open to the audience's interpretation.
Music video pitch
The document discusses plans for a music video for a song. It will tell a narrative story of a singer trying to win over a girl he loves, though she does not love him back. Various techniques will be used like different locations, costumes inspired by similar bands, and black and white imagery to make the video appealing yet different from the original. The target audience is identified as males ages 16-23 based on research into the pop rock genre.
Audience pitch
This document outlines the planning and research for a music video by Danielle Whitelaw and Imogen White. They chose the song "Set Sail" by Frances for its indie pop genre and realistic lyrics about love. Their idea is to tell the story of a breaking up couple through narrative and location changes. They researched locations, props, costumes, casting, and marketing materials like a digipak and poster to promote the music video and its featured actress.
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The focus group provided useful feedback on the band's music video:
- They enjoyed the narrative element and mysterious lighting but had trouble seeing the band members.
- The video conveyed feelings of loss and desperation as well as humanity's kindness, though it was intended to portray hopelessness.
- The band's edgy, alternative style and music suited the video's mood and message.
Evaluation question 1
Our music video challenges conventions of real punk rock media products by portraying ourselves as a female punk rock band inspired by Joy Division in several ways. We shot the entire video in black and white like famous Joy Division photos to reference their aesthetic. We included anti-social behaviors and hard edged lighting and filming techniques like Joy Division and other punk bands. We also wrote words from the song title on our backs, referencing a scene from the Joy Division film Control, to draw intertextual connections and keep the audience's attention.
Group pitch
The document provides details for a group pitch for a music video for the band Dinner and a Suit. It includes background on the band, why they chose the song "Enough", inspiration from other music videos, genre details, casting plans including the lead actor Dylan, planned cinematography including shots and camerawork, editing plans, location plans including a park and a group member's house, and props and costume ideas.
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Document 1
The document discusses the wardrobe choices for the protagonists in an upcoming music video. It describes that the female protagonist will wear a lightweight, nude-colored lace dress from Zara to portray a mysterious theme using wind and smoke, with her hair down and natural makeup to look like an everyday woman going through a breakup. For studio shots with lights, she will wear black skinny jeans and a black tube top to emphasize her silhouette without distracting from expressing her emotions.
Recce Report
The document discusses two potential locations for a music video shoot: a field called Blue House Farm and a studio at Hartlepool Sixth Form College. The field is chosen to represent feelings of freedom, nature, and vast openness to match the lyrics. The studio will be transformed into a dark room with spotlight and smoke to depict the protagonist's emotions as her boyfriend disappears. Permission will be obtained from the farm owners, and precautions like early filming hours and generator power will minimize impacts on the locations.
Recce Report
The document discusses two potential locations for a music video shoot: a field called Blue House Farm and a studio at Hartlepool Sixth Form College. The field is chosen to represent feelings of freedom, nature, and vast openness to match the lyrics. The studio will be shot in darkness with a spotlight, intended to depict the protagonist's emotions as her boyfriend disappears like smoke. Permission will be obtained from the farm owners, and the shoot is planned for early morning hours to avoid interfering with the farmer's work.
Recce Shots
The document discusses location choices for a music video. It will be set in an open field representing freedom and nature to relate visually to lyrics about openly expressing feelings for a love interest. Shots of vast openness will also show her feeling lost and caught in mixed emotions about the male protagonist. Additional shots in a dark studio with the female protagonist in silhouette and smoke will symbolize her inability to hold on to her disappearing boyfriend, representing the intangible nature of emotions.
Recce Shots
The document discusses choosing a field location for a music video. It notes the field conveys meanings of freedom, nature, and vast openness. These relate to the video's lyrics by showing the female lead letting out natural feelings for a love interest freely and openly, while also feeling lost amid mixed emotions of love and hatred for the male protagonist as she searches for him.
Analysis of Feedback
The majority of feedback from the focus group was positive. They liked the symbolism of smoke representing the protagonist's lost love interest being untouchable. They also agreed that the color scheme fit the tone of the song. Finally, they felt the image of a horse running in a field represented the protagonist chasing her interest. However, some felt showing both the male and female silhouettes in the studio scene would be confusing, but the creators decided to keep both to keep the focus on both characters in the video.
Detailedmusicvideoanalysis Rihanna
The music video for "We Found Love" by Rihanna featuring Calvin Harris tells the story of a troubled relationship between two young adults addicted to partying, drugs, alcohol, and each other. It shows their unhealthy codependency until Rihanna's character finally leaves her boyfriend. The video was influenced by Rihanna's own abusive relationship and aims to show young women that they don't have to stay in unhealthy situations. It uses visual metaphors and editing in sync with the music to convey the rush and confusion of being in such a relationship.
Music Video Analysis
The music video for Coldplay's song "Every Teardrop is a Waterfall" depicts paintings that move and change to represent the lyrics and emotions described in the song. The paintings show a city sunrise and depict the lead singer's traumatic experiences and use of art and music to cope. As the song progresses, the visuals show blue paint replicating the song title and footage of the band playing in a dark room, with flashing lights syncing to the beat. This represents the character escaping into the fantasy of "heaven" through the music.
Shot Count
The document analyzes the shot types and sequencing in Lorde's music video for "Royals". It finds that close ups make up the majority of shots, with the artist Lorde as the central focus in most scenes. The camera cuts between shots of Lorde singing and scenes showing a boy going about daily activities like waking up and eating breakfast. This editing pattern aims to tell the story of a boy from a rough background who is content without wealth.
Advert Analysis Oasis
The advert for Oasis's album "Dig Out Your Soul" uses imagery and design elements to metaphorically represent the band and their music. The mushroom references the highs and lows of the band members' lives, including their commercial success and drug use. By only showing the band's name rather than images of the members, the advert indicates that the band is known for their music and brand rather than their appearance. The handwritten font used for the band name suggests there will be some changes to their music to keep audiences interested while maintaining the band's identity associated with psychedelic rock and the stereotypical rock band lifestyle.
Digipak analysis
This document analyzes the album cover for Ellie Goulding's "Lights" album. It discusses how the close-up images of Ellie Goulding conform to theories about record companies wanting to sell the artist. It also examines how Ellie Goulding blends pop and indie styles in her music and image, coming across as edgier than other female pop artists. The use of lights and dark colors on the album cover are meant to represent and draw attention to the album title while also hinting at the varying tones within the music.
Detailed music video analysis
This music video tells the story of a troubled relationship between two young adults addicted to partying, drugs, alcohol, and each other. It shows their toxic love-hate relationship and Rihanna's character finally leaving her hopeless drunk boyfriend. The video uses visuals and editing in sync with the song's beat to depict the rush and confusion of their unhealthy relationship and drug use, culminating in Rihanna packing up and leaving on her own.
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This document describes the steps taken to create an image in Photoshop using a tutorial: first, an image was set as the background layer and duplicated as an overlay; then a white fill layer was added below and text was added on another layer with a white color and shadow effect; finally, moving the text layer below the top image layer switched the background and created the finished effect. The creator felt the task went well and was easy enough for beginners like themselves, even if they had little Photoshop experience prior to following the tutorial.
In the production of our film
In producing their college film, the document outlines three filming locations and potential safety risks at each. Filming on campus stairs could result in accidents if care is not taken. Shooting at Burn Valley Park risks equipment or people falling in the beck if precautions are not followed. While filming at a house is not expected to pose dangers, care will still be taken at all locations during filming.
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Analysis of Feedback
- 1. Analysis of feedback The majority of feedback given to us from the focus group was positive feedback. The types of feed back given was that they liked the idea of smoke and the connotations it has: untouchable, dispersing and an inanimate object and how this links to the story line of the song as the protagonist has lost her boyfriend and can no longer touch him. The agreed that the colour scheme of blues, greys and black and how it links to the tone and mood of the songs. Finally they also liked the idea of the horse running in the field and how it will be representative of her chasing after her lone interest, the thought that this would fit with the genre of the song, Indie Pop. We did however get so changes that we should make to the scene in the studio with the smoke, light and the male and female characters as silhouettes. The focus group felt that it would be confusing to the audience to introduce the boy into the video with the young woman. They thought that we should just have the silhouette of the man and not have the woman. We took this feedback on board however we felt as though the music video needs to have both the male and female in the scene as we felt as though it would make the video appear to be mainly focused on the male when it is about both the male and female.