The majority of feedback from the focus group was positive. They liked the symbolism of smoke representing the protagonist's lost love interest being untouchable. They also agreed that the color scheme fit the tone of the song. Finally, they felt the image of a horse running in a field represented the protagonist chasing her interest. However, some felt showing both the male and female silhouettes in the studio scene would be confusing, but the creators decided to keep both to keep the focus on both characters in the video.

1. Analysis of feedback
The majority of feedback given to us from the focus group was
positive feedback. The types of feed back given was that they
liked the idea of smoke and the connotations it has:
untouchable, dispersing and an inanimate object and how this
links to the story line of the song as the protagonist has lost her
boyfriend and can no longer touch him. The agreed that the
colour scheme of blues, greys and black and how it links to the
tone and mood of the songs. Finally they also liked the idea of
the horse running in the field and how it will be representative
of her chasing after her lone interest, the thought that this
would fit with the genre of the song, Indie Pop.
We did however get so changes that we should make to the
scene in the studio with the smoke, light and the male and
female characters as silhouettes. The focus group felt that it
would be confusing to the audience to introduce the boy into
the video with the young woman. They thought that we should
just have the silhouette of the man and not have the woman.
We took this feedback on board however we felt as though the
music video needs to have both the male and female in the
scene as we felt as though it would make the video appear to
be mainly focused on the male when it is about both the male
and female.