Magazine analysis

1. In this magazine the shot type used
is mid shot. This is because the
institution wants to grab the
attention of the audience and
mainly wants to look at the
expression of their face and body
language. I think they opted for this
shot because it shows how close the
groups on the cover are.
The colour scheme for the magazine has stuck to
colours which are bright and therefore attract the
target audience to reading the magazine. The fact
that there is no specific colour connotes to the
reader that this is in fact the magazine has a bit of
everything inside and the use of neutral colours
means that they don't want to aim the magazine to
one gender but both. However, this magazine cover
slightly leans towards the females because most of
the cover has stories that females are more likely to
read and the use of using a lot of Pink can connote
that this is aiming for females. The use of pink can
tell the reader that the stories may be about love or
romance with the connection of each band
members.
Non-Traditional Cover mount- The
institution uses a non-traditional
cover mount to appeal to their
target audience. This is because a
cover mount usually includes having
a free gift on the front cover. This
magazine shows us the free posters
inside which are a form of
advertising as well as grabbing the
audience to read.
Masthead-the use of two different
colours in the masthead allows the
audience to know that the
institution is aiming at young people
and also as it is the first thing that is
seen, the institution want the
audience to be attracted to it.
Main Image- the use of this main
image connotes to the audience that
this particular main story is going to
be focusing on Union J. The fact they
are all making eye contact with the
reader makes the audience want to
read on more.
Personification- the use of
personification gives the sense of
enigma and therefore makes the
readers want to carry on reading. The
use of using numbers as well gives it
that little more surprise to the
audience.
Slogan- the fact the institution uses a 3
word slogan means that they want to
keep it short and to the point. The use
of summer special allows the audience
to connect with and think that there is
going to be something more in the
magazine due to it being ‘special’ and
therefore the sales increase.
Direct address-the use
of direct address with
the audience gives the
feeling of being unique.
This allows the
audience to feel a
connection with the
magazine itself.
Alliteration- The institution
uses alliteration within the
cover because it tries and
grabs the audience’s
attention. This is done as
many will take a second
glimpse of the heading
and if drawn in will most
likely buy it.
The target audience for this magazine is aiming for those in the D
and C group. This is because this magazine is aimed at young
teenage girls who are not working and still in education and
therefore the use of non formal language appeals to them more.
The rough age that this is aiming for is 11-17 because this age group
is usually the ones who want to keep up to date with the music and
gossip.
On the cover music is mainly represented because nearly every story
that is displayed on the cover is related to a different band. Therefore,
this can connote that the institution wants to aim their magazine to
one particular group. The fact it is aiming for female it also produces a
positive image for the company.