2. The main image that I have used is friendly and inviting
without being too cheesy which is what I wanted to
achieve. My focus group agreed with me saying that they
like the image however when printed it does seem to be
pixelated which could be down to the manipulation of the
image. The use of the one image engages the reader
more so that the front cover does not look too full and
packed. This was supported by the respondents in my
questionnaire and focus group.
My masthead is bright and stands out on the page against
the image and the sell lines. However the focus group did
bring up that even though the magazine is aimed at both
men and women they felt that the masthead was too pink
and girly and would therefore turn off men buying the
music magazine.
The colour scheme that I have used played a big part in
attracting my target audience of 16 - 24 year old male and
females. However from my focus group it did appear that
the pink was to feminine for males and that the colours
could be made to stand out more. I chose to use a variety
of colour so that it would target both male and females.
The grey calms the page down against the contrasting gold
and pink used.
The use of the pronoun “your” attracts the target audience
because they are addressed as being spoken to directly.
The pronouns are a useful way to engage with the target
audience subtly and make them feel part of the magazine.
The use of the header at the top of the front cover attracts
the target audience due to the bright colour and the way it
describes the genre of the magazine - British music.
3. The rule of thirds that is used in my contents page helps to
attract the target audience through the different elements
on the page. The use of rule of thirds made the contents
page easier to read.
I decided to keep the colour scheme throughout the pages
that I have created. This helps to engage with the audience
as they know that the magazine pages belong together if
they were separated. Again from the focus group feedback
it has become clear that I have used too much pink and
that it is not masculine enough for my target audience.
I have used a group image of the boys looking casual so
that the magazine doesn’t send a message of aggression
towards the reader. I varied with the shot types to make
the page look more exciting .
I have used a subscription box at the bottom of the page
to attract the audience to buy the magazine and save
money as my target audience will either buy the magazine
regularly or just for a one off, therefore with the use of the
subscription box it will engage with the reader to want to
purchase more as they will save “36%”
I have created an editorial with an informal copy so that
the audience does not feel intimidated by the magazine
and be forced not to read on.
I have included sections on the right hand side so it is
easier for the target audience to read and locate what page
they want to look at . The mode of address is friendly and
informal so creates a personal relationship with the target
audience.
4. I have used a consistent colour
scheme that is attractive to the
as there is a continuity created
and the magazine comes
across as professional.
Having a large image on the
right hand page makes the
page look interesting and eye
catching. It is a different shot of
Hannah compared to the front
cover image and the mise-en-
scene of the image creates a
liveliness to the magazine
instead of just a plain white
wall like the front cover image.
My focus group before the
production desired just the one
image so I kept there needs in
tact.
The “EXCLUSIVE” in the top
left hand corner of the double
page spread can appeal to the
reader as they are seeing
something no one other than
the magazine readers will see and therefore make them happy
The use of the free flow article makes attracts the audience as they feel apart of the interview, like they are there. I chose not
to complete a question and answer article as from my research they are more formal and my aim was to not make the
magazine too formal. The focus group like this style of article due to the range of quotes and the magazine speaking.
The heading on the double page spread attracts the audience the moment that they turn the page as it is bold and stands out
due to the drop shadow behind the text.
