The target audience for the magazine would be black British males and females ages 16-26 living in urban areas of the UK such as Birmingham. They enjoy hip hop, R&B, and soul music and use social media platforms like YouTube, Facebook, and Twitter frequently. They want affordable entertainment options that are culturally relevant to their lives and interests in music, fashion, and social media.

1. 4. W o wou
h ld the
audience fo
r your
media prod
u
EVALUATIO c t be?
N
Grace Willia
ms

2. Interested in music,
gossip, news of
events, fashion that The genre is R’n’b and Hip-hop,
The audience of my relates to a typical with it mainly containing
magazine is for females ages music mag American based features.
16-26 (explicit lyrics).
Interests: Soulful music, often in
?
Like to go to big narrative about love and so can
concerts or arena relate to the listener. Perhaps
to see live expressive and passionate music
performances.
Likely to listen to
mixtapes
For the working class as it
costs £2.50 per magazine.
Highly involved in
social network sites
such as Facebook, Black British, African
Twitter, Instagram, American ethnicities.
YouTube

3. Black British ethnicity, Damian
16
lives in Birmingham.
Plays football regularly, and
Student
listens to music at home or on his
iPod as his brother is an
employed DJ
Likes to listen to ‘The Cypher’ on
Youtube where rappers freestyle
to a beat
‘A monthly issue
Wants to be in the social media of Hip-hop or
working with magazines, he R’n’B magazine
regularly buys XXL Hip-hop will sell as this
magazine genre of music is
relatable’

4. Black British, lives in an
apartment in Aston Kizzy
Collects vintage R’n’B CD’s from
when she was younger, enjoys
20
Employed
listening to them regularly as a
social enjoyment.
On a low income and cannot
afford expensive issues monthly
Takes joy in music that releases
her stress and is relatable to her
and friends around her.

5. Black British ethnicity,
lives in Sutton
Amelia
She learns to play the piano 18
training in clasical and jazz. Her
influence is ‘George Shearing’ Waitress
Christian background, attends
church every week ‘Travelling to and
from work I either
Wants to be in the social media listen to music on
working with magazines, he my iPod or read a
regularly buys XXL Hip-hop newspaper, having a
magazine magazine to listen
to would benefit
people like me’

6. Micheal
16
College
Black British ethnicity,
Believes their should be more
lives in Lee Hall, Birmingham
R’n’B Hip-Hop stations.
Has a few hits on SBTV Reading and studying DefJam
record label and RocNation
history.

7. Black British ethnicity,
lives in Bordesely.
Delilah
Dances at Sticky Dance Studios, 17
and teaches at schools to young
people.
Employed
Likes to keep up with new tracks
to broaden his dance knowledge
also enjoys old school music
‘I see a gap in the
market for a
magazine like this. I
would certainty buy
it! Its affordable and
the content is
relevant’

8. Black British ethnicity,
lives in Birmingham.
‘DJ Delbert’
Works part time for the
underground radio station
19
Employed
NewStyle where he interviews
artists and plays a range of music
Party's a lot in his free time, and
spends time with his British bull
dog ‘Jack’
Influenced by early rap artists
such as RUN DMC, and LL COOL J.