Molly is a 17-year-old girl living in central London who enjoys shopping at unique stores in areas like Camden and Covent Garden. She likes going to concerts, festivals, and the movies in her free time. Molly dresses differently and listens to a variety of popular music genres. She would be interested in perfume advertisements that feature quirky or rebellious women.

1. Target Audience
This is molly blog she is 17 and
going to 18 in a month and she
lives in central London.
She dresses very different, quirky
and unique nothing normal. She
enjoys hanging out with her
mates, partying and travailing.
She shops up places like Camden,
Covent Garden and mainly
London. Her favirout shop is
topshop but loves to look in the
markets for different stuff.
She enjoys going up London and
looking around and shopping up
Camden and brick lane. She also
likes going to concerts a lot and
raves at festivals. She does this
most with her friends. She enjoys
comedy, romance, action and
drama films. She eats a lot of food like salads, chicken, pasta, chocolate and the
occasional MacDonald’s but goes gym everyday if she is not busy. She watches
09210, heroes, big band theory, big brother and Geordie shore. The music this girl
would listen to would be anything in the charts, varying from pop, hip hop. r 'n' b,
indie music - not really a 'rock' or 'classical' or 'dub-step'. She listen KISS fm and
choice.
I think my perfume advert will appeal to girls that are different or a ‘bad girl’ very
quirky and different more of an older age group.