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Audience Profiles: INDIE.
Audience Profiles Male On most occasions aged between 17- 24. Smart, casual dress style, usually shop at ‘River island’, ‘Topman’ or any independent retro clothing stores. More in touch with their feminine side as opposed to rock fans. Drugs are stereotypically associated with young indies as lyrics are heavily influenced by drug effects and experiences. Prefers to work in indie bars or clothing stores. Quite often work in creative and artistic job roles.
Audience Profiles Female Aged between 17-24- more likely to be going through the same things evident in our video (relationship break-ups) More confident about sharing emotions and relating to their ‘inner selves’. This will reflect our character being confused with her emotions in the video. Usually has a job in the creative arts or retail industry. Prefers mostly non-mainstream music. Also likes artists such as ‘Arctic monkeys’ and ‘The Strokes’. Shops mostly in ‘Topshop’ or ‘H&M’ but also has a tendency to shop in small retro clothing stores and none designer labels. Enjoy big name festivals as well as niche and non mainstream compilation gigs and festivals.

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Audience profiles

  • 2. Audience Profiles Male On most occasions aged between 17- 24. Smart, casual dress style, usually shop at ‘River island’, ‘Topman’ or any independent retro clothing stores. More in touch with their feminine side as opposed to rock fans. Drugs are stereotypically associated with young indies as lyrics are heavily influenced by drug effects and experiences. Prefers to work in indie bars or clothing stores. Quite often work in creative and artistic job roles.
  • 3. Audience Profiles Female Aged between 17-24- more likely to be going through the same things evident in our video (relationship break-ups) More confident about sharing emotions and relating to their ‘inner selves’. This will reflect our character being confused with her emotions in the video. Usually has a job in the creative arts or retail industry. Prefers mostly non-mainstream music. Also likes artists such as ‘Arctic monkeys’ and ‘The Strokes’. Shops mostly in ‘Topshop’ or ‘H&M’ but also has a tendency to shop in small retro clothing stores and none designer labels. Enjoy big name festivals as well as niche and non mainstream compilation gigs and festivals.