1. 3) What kind of mediainstitutionmight distribute your mediaproduct and why?
For my magazine, Idecideditwouldbe forthe popgenre.The reasonbeingthere isagap in the
marketfor a newpopmagazine offeringlotstoitsaudience.Magazineslike ‘We Love Pop’have
beenaroundfora fewyearsandsalesof the magazine are fallingtherefore anew popmagazine like
mine ‘Scenes’launchesthe popgenre intothe magazine worldagain.
My targetaudience isone basedonolderchildrenandyoungtomidteenagers;thismeansthe price
needstobe reasonable enoughforaperson(whoislikelytobe unemployed) toaffordona regular
basisand forthemto come awayfromreadingthe magazine feelingsatisfied.Ithinkforthatreason
my magazine would be bestdistributedinashoplike WHSmithandotherssimilartothis.It could
alsobe soldinsmallerstoredthatare more musicdominatedratherthaneverydayitemssuchas
HMV where there isa more concentratedmassaudience.Anotherformof distributioncouldbe
online asitis easilyaccessible for manyandas there ismore technologyinvolvedwithsellingand
advertisingnowadays,thisisaperfectwayto getmy magazine seenbymany.
Followingonfrommypointaboutusingthe internetasa wayof distribution,Ithinkthatbyusing
more up to date technologytodistribute mymagazine,itwill be seenmore bymyparticulartarget
audience.Asthe audience isyoungtheyare likelytobe goingonwebsitesthatare new sothat they
keepupwithtechnologythemselves.Myaudience isinthe mainstreamerbandsotheyare
constantlymakingeffortstofindthe new technologyanduse andbecome competentatusingit
also.If these magazinesare puton the same websitestheywill be seenbypeople we wanttosee it.
Similartothe filmappIMDB, there couldbe an appfor smart phonesandandroidssopeople could
downloadthe magazine off theirphone.Peopleare livingbusierlivessotohave the chance to buy a
magazine onthe internetandnothavingto go to a shopwill save a lotof time andeffortandwould
perhapsreallyinterestsomeone andintriguethemandthentheycouldperhapstell afriendand
thentheywouldtell anotherfriendandbywordof mouthyoucouldhave more salesinno time.
The availability of the magazine isimportantinthe distributiontherefore Ithinkamonthlyeditionis
betterbecause peoplehave the chance tocatch up on the whole month’spopgossipandnews
before anothereditionisreleased.Also,subscriptionscouldbe setupsothat customerscan plan
aheadto whentheyare goingto get the magazine.Thiscreateslessof apanic to buythe magazine
before theybecome unavailable.
Afteranalysingthe variousdistributiontechniques,Ithinkthe bestwaytodistribute mymagazine is
on the IPC.The reasonbeingisthatit isthe biggestdistributioncompany,andalthoughthe young
audience Iam targeting maynot knowthiscompany,theywill be satisfiedwiththe serviceitoffers.
