Media evaluation Question 3) What kind of media institution might distribute your magazine and why?

1. Q3) What kind of media institution
might distribute your media product
and why?
By Sophie Rudd

2. Places most commonly known for distributing real media products similar to my own come under a very wide bracket; it
ranges from supermarkets, to music stores and online services.
When I think about the content of my magazine, along with which artists feature in it and who it would appeal to, the
first institution that comes to my mind is that of general media stores of which you can find along most highstreets, and
in major shopping centre such as Westfield. Therefore, I believe that the store HMV would possibly distribute my
magazine; this is because it is such a wide-ranging store selling films/music of virtually every genre one could think of.

3. Along with that, the store is also known for keeping stock of merchandise (and other
such items) relating to that artist, film, or TV show. In addition, a store like HMV is
popular within mainstream society as it appeals to a variety of ages, and will 99.9 per
cent of the time obtain in its possession something of which is of interest to
someone. Ultimately, considering the facts I addressed in question two, I believe HMV
would be the perfect example of a store along county highstreets and in major
shopping centres (which attract mass varieties of people from different age groups and
cultures) as an institution which could distribute my media product.

5. Following on, it is not just physical media institutions of which I believe could
distribute my media product. When I observe the possible reader demographic for my
music magazine, I believe online institutions could also distribute it as well. In an
advanced technological age, where the youth of society are quite commonly known for
spending a certain percentage of their lives online, the Internet appears as a perfect
place for institutions to sell products: young adults in particular enjoy the freedom of
opportunity which comes with being on the Internet – where they can make new
discoveries, and learn more about their favourite interests.

6. Conclusively, an online website for my media product would become the perfect
institution for distributing my magazine. Linking back to question 1, magazines like ‘Q’
and ‘MOJO’ both have their own online websites, as well as apps for people’s phones and
tablets; where a subscription service is also offered to readers, so that they may purchase
the magazine in whatever form they like, and be able to read it wherever they like too.