IPC would be the best publishing company to distribute the magazine because they already publish similar magazines like NME that target the same younger audience. IPC has a division called Marketforce that specifically handles magazine distribution and is the largest in the UK. Marketforce would publish the magazine since they focus on the music magazine genre for younger readers who are most likely to purchase them.

1. Question 3
What kind of media institution might distribute your media product and why?
IPC– International PublishingCompany
IPCwouldbe the most likelypublishingcompanytodistribute mymagazineastheyalreadyhave ties
withNME, whomI share similarconventionandtargetaudience.ThisshowsthatIPCmustbe
interestedinthe magazine genre thataimstowardsthe youngergeneration,whominturnare the
mostlikelyage grouptopurchase musicmagazines.Theywouldpublishmymagazine underthe
marketforce divisionof IPC.
IPCworksthrough 5 separate divisions whichencumberdifferentfocuses:
Connect- WomansWeeklies
Ignite – Menslifestyleandentertainment
Inspire – Leisure andspecialist
Southbank– Womanslifestyle andHome interests
TX – TelevisionPortfolio
AlsoMarketforce aimsspecificallyatdealingwithmagazine distribution.Theyare the largestinthe
UK.