IPC Media would be the best media institute to distribute the media product described in the document. IPC Media reaches 26 million people through print and 14 million through their website each month. They produce over 60 media brands, including NME, so a new music magazine would fit within their existing niche. While Bauer Media Group is also a major publisher, producing over 300 magazines, they already publish the similar magazine Kerrang!, so IPC Media would not have to divide attention between competing products.

1. Question 3. What kind of media institute might distribute your media product and why?

2. IPC MEDIA One of UK’s biggest magazine distributers Claims to reach 26 million people on print alone Website reaches 14 million a month Produces over 60 media brands (Including NME) A few screenshots of their website follow this slide:

5. Bauer Media Group Europe’s largest privately owned media group produces magazines in 15 countries Has a turnover of 2.08 Billion Euros Produces over 300 magazines (including Q and KERRANG!) Examples of Bauer Media Group’s website and magazines follow:

9. Other Publishers Other publishers include Natmags and Emap. These are less suitable however, as these produce more glossy mag type of Mags.

10. Analysis For my magazine I would have to pick a publisher that would work well, and so I decided to go for ICP media since Bauer already publish the very similar and successful KERRANG! Because ICP produce NME as the music magazine I think a magazine like mine would fit in the niche within the publisher group; whereas Bauer would have to divide attention between two magazines of the same genre.