IPC would be the best media institution to distribute the magazine because they have experience distributing successful music magazines like NME. They understand the music genre and how to target the right audience. While they typically focus on other audiences, distributing a music magazine aimed at younger females could help IPC expand their range and audience. IPC has a history of successfully distributing magazines and possesses the skills needed to promote and distribute "Note" to make it a success.

1. Question 3
What kind of media institution
might distribute your media
product and why?

2. Which company?
• The media institution that I believe to
best suited or might distribute my
magazine is IPC.
• IPC has distributed many big name
magazines over the years, and has
had big successes with them.
• They distribute magazines like NME,
Now, Chat and TV Times

3. Why are they the best
institution?
• I believe that IPC is the best media
institution to distribute my music
magazine as they have had experience in
the music area before.
• They distributed one of the most iconic
music magazines, NME, and have had
great success with it, showing that they
possess the correct skills to distribute a
magazine in the music genre.

4. Why are they the best
institution?
• IPC has a rich history and association
with music magazines, so know what
the audience wants and how to target
them correctly.
• They can then use this skill to
distribute ‘Note’ and can ensure it is
reaching the right audience.

5. Why are they the best
institution?
• Over the years IPC has had a wide
range of target audiences. But most
recently they have narrowed down
their audience to; Men; Mass Market
Women and Upmarket Women.
• In spite of this I think that IPC would
be a good distributor as they can use
‘Note’ to once again expand their
audience to a younger female pool.

6. Why are they the best
institution?
• Although IPC does not produce
magazines like this normally, this
does open up a gap in the market for
them.
• They now have the chance to expand
their range of genres and ‘Note’ is the
best option for them to start with.

7. Why are they the best
institution?
• I think IPC have everything needed to
distribute ‘Note’ and make it a
success.
• Therefore I am choosing IPC as the
best media institution to distribute my
magazine.