IPC Media or Bauer Media Group would be suitable media institutions to distribute my music magazine product because both companies currently publish magazines like NME and Q that target a similar young adult audience. IPC Media publishes notable music magazines like NME and Uncut that appeal to young adults. Bauer Media Group also publishes magazines such as Q and FHM that have comparable audiences. Immediate Media would not be a good fit as their magazines like Cbeebies and Mr. Men are aimed at young children, whereas my magazine targets a different genre of audience.

1. Question 3
What kind of media
institution might distribute
your media product and
why?

2. IPC Media
• IPC media produce a number of magazines the
most noticeable music magazines are uncut and
NME.
• The audience of IPC are most likely to be young
adults – mature due to NME, uncut and Nuts
magazines.
• This publisher would like to publish my magazine
as it is similar to NME and appeals to the same
type of person.

3. Bauer Media Group
• The Bauer Media group have magazines such as Q
magazines and FHM.
• The audience of Bauer media Group will be
similar to mine as they feature Q magazine.
• This publisher would like to publish my magazine
as it is similar to Q and appeals to the same type
of person.

4. Immediate Media
• The Immediate Media group have magazines such
as Cbeebies and Mr. Men
• The audience of these magazines would be young
children.
• This publisher would not want to publish my
magazine as it is not situated in the same genre
as my magazine.