A media institution that would be suitable to distribute a proposed Reggae magazine called "Roots" would be a publishing company called "MusicMags". MusicMags publishes a variety of music magazines and has a successful business model. They have high revenue, attract knowledgeable customers, promote products through their magazine content, and increase store foot traffic through promotional racks. The magazine would be distributed through clubs, an online website and app, advertisements on similar websites and media, in newsagents and supermarkets. Based on feedback, the magazine would be published monthly to match consumer preferences. Sales of Reggae magazines have increased in the UK since 2007.

1. What kind of media institution might distribute your
media product and why?

2. What is a media institution?
 A media institution is an established, often-profit
based organization, that deal in the creation and
distribution of advertising, entertainment and
information services. For example „music
mags‟, IPC Media, EMAP, Conde Nast publish
magazines.

3. Why?
 A media institution that sells a variety of
different magazine would be good to sell
my Reggae magazine “Roots”. This is
because then it would reach a bigger
and wider population

4. What magazine publishing
house might own your
magazine?
 I would use a publishing company called „MusicMags‟, this is because they
are well-known in the industry and publish a wide variety of magazines.
 They have an increase revenue, their annual average is 2.5 times the
industry standard and they have full credit for all returns.
 They also sell more gear, having a „MusicMags‟ rack is like having an extra
salesperson on the floor.
 They attract the right kind of customers, the musicians get an ample dose of
inspiration from magazines with informative product reviews, features and
advertising. They put in powerful knowledge that translates into return visits
and higher customers who buy the magazines.
 Entertain the customers and enhance loyalty.
 It would support product promotions, magazine content is an excellent
source for promoting a product. They can use the product to plan
promotions
 Increase foot traffic, „MusicMags‟ have thier own rack to draw people to the
store, especially to find music titles.
 They also offer a broad selection of categories, such as drums, guitars,
digital etc.

5. Where might your magazine be
distributed?
 I would distribute it in popular clubs such as SOHO for free, where
mainstream artist may look at the magazine.
 Make an online website where people can have access to the magazine
online on a PDF file, they can also look at previous magazines and check
out the completions and what is going to be on next magazine. Also
previous reviews, interviews and free music previews of upcoming artist
they could download.
 Make an APP on app store and play store for smart phones, so people
could have a look through the magazine on the go. People may prefer this
as it is cheaper and eco-friendly.
 Advertise on other similar genre websites such as „Reggae United‟.
 Advertise on TV, Radio stations, posters.
 Involve social networking sites, Facebook and Twitter.
 Available in newsagents, and supermarkets.

6. Example of Magazine webpage

7. When might your magazine be
distributed?
 My magazine will be distributed
monthly, as when I had received
feedback from my
questionnaires, majority of them said
monthly.
 The magazine may also be available on
How often would you like the
magazine to be published?
subscription. 5%
Monthly
16%
Every 3 months
5% Twice a month
5% Weekly
69%
Every 2 weeks

8. What data have you got on
magazines sales in your
chosen genre?
There has been an increase in Reggae magazine sales in the
UK, since 2007 when these statistics are from Reggae united the
sales have increased, however people buying Records of reggae
artist have decreased.