Bauer Media and IPC Media would be suitable media institutions to distribute a new music magazine focused on hip hop and R&B. Bauer Media publishes over 300 magazines globally, including popular music titles like Kerrang, Q, and MOJO. IPC Media publishes iconic brands and only two music magazines, so a new title in hip hop and R&B would face little competition. Both companies' existing music magazine portfolios and international reach mean they could effectively distribute a new music magazine.

1. What kind of media institution might distribute your
media product and why?

2.  Bauer Media is a division from the main
business, Bauer Media group, which is
Europe’s largest privately owned
publishing company
 Bauer Media is a worldwide empire
offering over 300 magazines in 15
countries, as well as online, TV and radio
stations.
 They are the owners of over 80
influential and popular media brands
 Furthermore, they publish music
magazines such as Kerrang, Q, and
MOJO
 Bauer Media might distribute my media
product as they publish already 3 music
magazines with different genres of
music to mine and therefore there will be
no competition. Also because they
specialize in magazine publishing, since
they already offer 300 magazines in 15
countries.

3.  IPC Media are the UK’s leading
consumer magazine publisher.
 The reach over 25 million people
globally each year through the
websites they publish
 They own over 60 iconic media
brands
 Moreover, they publish NME and
Uncut music magazine.
 IPC media might distribute my
media product as they only publish
two music magazines in their
company, which focus on different
genres of music to the one that my
media product revolves around.
Because of this they may consider
publishing me because there will not
be any competition between my
magazine or the other magazines.

4. Would I sell my Magazine?

5.  I would sell my magazine in western countries
such in Europe & the USA and anywhere else
where my magazine will be excepted for retail.
 I will especially make sure I distribute more stock
to areas / countries where the majority are Black,
as they are the most interested on average with
the R&B and Hip-Hop industry.
 I will also ensure I distribute my magazines
where more people listen to R&B and Hip-Hop
music and those who are very interested in it so
that my stocks will not be wasted.

6. Would buy my magazine?

7.  Those with a good interest in Hip-Hop and R&B music and
what’s happening in that particular industry.
 Those who have interest in music artists in the Hip-Hop and/or
R&B industry and want to read about them, find out when and
where they are performing, or attempt to win free prizes such
as albums, tickets and fashion accessories created by a
particular music artist in the industry.
 Those who also want to regularly update their music systems
with either new CD’s or new downloads will also read my
magazine, especially if they want reviews on Hip-Hop and R&B
CD’s or the Top 10 tunes of the month list.
 According to my demographic stats, the age range for my
readers is between 18-44 with an average of 24/25 so that
means for example; my readers are either in education still, are
unemployed or employed depending on their lifestyle.