Первый выпуск PwC Индекса противодействия коррупцииPwC Russia
PwC публикует свой первый выпуск Индекса противодействия коррупции (далее – «ABCI», anti-bribery and corruption index), измеряющего уровень соответствия российских компаний требованиям антикоррупционного законодательства.
Соблюдение требований антикоррупционного законодательства приобретает все большее значение в России и за рубежом. Результаты проведенного PwC исследования показывают, в какой степени предпринятые крупнейшими российскими компаниями действия отвечают этим требованиям. Для целей данного исследования было выполнено сравнение общедоступной информации по российским компаниям, относящейся к сфере соблюдения антикоррупционного законодательства, с передовой практикой в данной области.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
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हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
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2. Masthead
Masthead- ‘Q’ it is simple but it is eye-catching and stands out because it unusual
having a letter on a front cover. The connotation of ‘Q’ implies that it is different
because ‘Q’ is not often used.
Banner- this is the first thing you look at, as it has different colours to the masthead,
also it has a catchy heading ‘THE UK’S BIGGEST MUSIC MAGAZINE, the word ‘biggest’
is in italics, this may have been done to emphasize the word and to make it stand out
to the audience.
Cover lines- Short and to the point so the reader knows straight away what is in the
magazine, also gives the reader an insight to what is in the magazine. The colour of
the cover lines are Bold and they stand out.
Banner
Centre Image-
Direct mode of
address
Layering/Background
Cover lines
3 Words-
Main cover
line
Button
Price/Date/Barcode There is also a background colour to highlight the main stories in
the magazine. The cover lines at the top seem important towards
the top in grey, as it is more eye catching. They also use different
colours in the same cover line to catch the readers attention and
to make it more interesting. In the main Cover line ‘3 words’ it was
a name of Cheryl's songs, would encourage fans to buy magazine,
the font is large and bold catches readers attention.
Centre Image- The main image is of Cheryl Cole she is dressed in
black, her skin tone is quite pale, bright red lipstick, she is wearing
black eyeliner which draws attention to her eyes, her red lips and
tongue ties together the colour scheme, she had a metal stud ring
which brings in rock theme. It also appears that it is raining her hair
is wet makes it look like she is daring, this image subverts her pop
star stereotype. There is a close up shot used from a face on angle.
Layering- Different font is used in the background, text, masthead,
banner and barcode. These different fonts goes with the 3
different colours.
Target audience- ‘Q’ magazine is normally for people in middle
adulthood aged 25, however Cheryl Cole is in the picture she
would make a younger.
Colours- There are 3 colours used in this magazine black red and
grey. The colours are bold and eye-catching and strong to the
reader. The colours used show Cheryl's power or dark side
Button- Highlights key story in magazine, ‘must reads’.
Price/Date/Barcode- With every magazine, one of the main
features of a front over is the barcode and the price of the
magazine. This is always found at the bottom left hand corner.
However in this magazine it is just below the masthead, this may
be because there is a cover line at the bottom.
3. Masthead
Banner
Barcode
Tilted
banner
Cover line
Pealed
Button
Centre image- Direct
mode of address
Slogan
Colour
Celebrities
Speech
Bubbles
Masthead- The pink writing against the white background makes the masthead
stand out. The stars are laying in front of the mast head, makes the audience guess
what is in the magazine, and pick it up.
Banner- It is just above the masthead so it would catch the readers eye. They are
using a promotion to entice the readers.
Tilted banner- The word ‘Special’ is in bold so it stands out, the reader must buy the
magazine sounds like it is better than the other magazines. It also has information
on famous celebrities , Zac Efron and Vanessa Hudgens , this would appeal to female
readers if they buy the magazine they may get to know the stars better. The pink
contrasts against the yellow makes ‘jump out of the page’. ‘The truth’ sounds like if
they buy the magazine they will find out information that nobody knows.
Cover line- ‘You’ll look fabulous’ everyone wants to look good this
would make the readers more engaged into how they can look
good. ‘OMG’ this is slang for oh my god, slang may have been used
to engage a younger audience perhaps teenagers. Also this may
have been used to attract readers they may want to find out
exclusive information. ‘5 sexy Hollyoaks hunks’ the language used
would appeal teenage girls as they watch soaps and would be
attracted to men, there is also a picture of a topless man would grab
readers attention. ‘Star style essentials’ sounds like the reader must
have them in order to look good. ‘Mcfly exclusives’ exclusive
information on Mcfly, you need to buy the magazine in order to find
out. ‘Naked’ in bigger writing to appeal female readers girls may be
attracted to star. ‘plus all these stars’ makes the
Audience think they are getting more for their money as the
magazine has extra.
Speech bubbles- The speech bubbles are coming from the
celebrities to give the reader a feeling that they are talking directly
to them. ‘You’ll look fabulous’ there is a picture of Ashley Tisdale
she has a song called fabulous . Stories about style engage the
reader into looking at that story.
Colour- The semiotics theory when girls see pick they think about
shopping so they would pick it up more appealing to girls. Also with
men they see pink and automatically think that the magazines for
girls. The contrast of pink and blue in the magazine. This is
important for the key stories so they stand out and catch the
audiences eye.
Images- All the images on the magazine look at the reader makes
the audience think they are talking to them.
Price/Date/Barcode- With every magazine, one of the main
features of a front over is the barcode and the price of the
magazine. This is always found at the bottom left hand corner.
However in this magazine it is just below the masthead, this may be
because there is a cover line at the bottom.
4. Compare both magazines
Similarities:
• Both the magazines have female celebrities on their front covers.
• Both the fonts used are simple and youthful.
• Both have buttons indicating key articles in magazine.
• Both magazines have eye-catching, youthful logos, which could be remembered and recognised by
audience.
• Clothes worn by the front cover celebrities in both the magazines are fashionable.
Differences:
• The ‘Top of the pops’ magazine is aimed at young teenage girls, however ‘Q’ magazine is aimed at both
men and women.
• ‘Top of the pops’ has a more youthful looking logo, however ‘Q’ magazines logo looks like it is for a
newspaper aimed at business men.
• ‘Q’ magazines layout looks more organised, however ‘Top of the pops’ magazine looks like it has just been
put on the page look ‘mess’.
• The language used in ‘Top of the pops’ is informal, however in ‘Q’ magazine the language is formal as it is
aimed at an older target audience.
6. Masthead
Main
Image
Bold Font
Subscription
Page
numbers
Font size
Colour
scheme
Review
box
Quote
The colour of the masthead has kept its traditional scheme of red and
white with the contents page. It has a simple and clear title with the issue
date besides it. Also the logo and name of the music magazine has been
put in the corner so the reader knows what magazine they are reading.
The word ‘contents’ make it clear what page the reader is on. Also in the
‘Oasis special’ they have used the colours of red, black, white and a sort of
beige colour. They have gone with the same colour scheme as logo but
then clashed it with the beige, which seems to calm it down. The ‘OASIS
special’ is mainly based on one band, there a thin lined box around this,
this may because it is a separate section or maybe to highlight it and make
it stand out.
They have an image for their main story. This may be so that fans
recognise the picture and may be keen to read about it, also would be eye-
catching as the rest of the contents page is in words. This may have been
the cover story of this magazine. Where it says the page number below it
there is a quote, this the reader an insight into what the article is about.
In the every month box it shows you what key things come up in the
magazine and how many in total. This gives the readers the ‘wow’ factor
because the number shows are big.
At the bottom of the page their a review box, in the review box their an
image the size of a thumbnail. This shows the readers who the article is
going to be about. The review box is for reviews that the magazine does
on books and music etc. having this would influence people into reading or
listening to music that is recommended by the magazine.
There are also bold subheadings in capital letters this would be eye
catching for the readers. Enticing phrases acting as puffs. Easy to read
layout, most of page taken up by pictures of bands.
The page is very clear and informative.
OASIS
special
7. Rule Of Thirds
Masthead
Images
Mode of
address/Language
Rule of
thirds
Page
Numbers
Sub-headings
Colour
In order to catch the readers attention, this is young women
mainly teenagers . There is a list of articles, the magazine included
a banner which implies that this is the contents page ‘inside the
mag…’ this is a useful as the colour of the banner the background
is a bright pink with white text this would make the writing stand
out to the audience. The ‘…’ after the ‘inside the mag’ is helpful
because it directs the audience to the ret of the information on
the page.
The colour scheme in the contents page is consistent with colours
that are used on the front cover, this shows that the colours
should be consistent in the front cover, contents page and double
page spread in order for the audience to be engaged in the
magazine. The colours are bright, pink and yellow are used which
connotes happiness and is also very feminine.
The sub-headings used in this contents page are in bold. This is to
draw the attention of the reader . The font used is comic sans this
shows that the audience if or females.
The page numbers are really big compared to the text beside it.
This is to ensure that the readers can see on what pages are the
articles they want to read, it is also pink so stands out from the
white background. The page numbers and the main articles are
highlighted in yellow, this implies that the articles are a ‘must’
read for the readers.
The use of rule of thirds on the contents page , they have split
into three columns so that the page looks more organised and
neat. This conforms the conventions of a contents page.
There are many images used on the contents page. There are
mainly pictures of jewellery and clothes, this is to appeal to the
female audience. The use of images has been smartly
incorporated as this magazine is aimed at young girls and they
would prefer visual preferences.
The mode of address is informal and colloquial. For example they
have used language such as ‘we love boys’ ‘mag’ which shows
that the target audience is for a younger age group as the
language is simplistic.
There is no ‘Top Of the Pops’ logo or ‘Contents page’ which
breaks conventions of normal contents page, the way the
magazine has written contents page is ‘inside the mag…’ and is
easier for the young audience to understand.
8. Compare both Contents
Pages
Similarities:
• Both contents pages have numbered pages, with information to see what the article is
about.
• Both have sub-headings indicating what the topic of the article is.
• Both have images on what the main article is about, which grabs the readers attention.
• Both contents page maintains there colour scheme throughout.
Differences:
• The layout for ‘Top of the pops’ is rule of thirds, however in ‘Q’ they have a ‘big’ image
which shows that is there main article.
• In ‘Top of the pops’ the magazine has a cover page with arrows showing what page
numbers the cover lines are on, however ‘Q’ has a subheading called features and it has all
the page numbers under it.
• There is no ‘Top Of the Pops’ logo or ‘Contents page’ which breaks conventions of normal
contents page however, ‘Q’ has a masthead that says ‘Contents’.
• ‘Q’ has a review and subscriptions box however, ‘Top of the pops’ does not.
10. Masthead
Drop capital
Caption
Main image
Column
Capital C
Quote
Page number
Layout- The image takes up the whole of the right page .
This image could be used as a poster, after the reader has
finished using the magazine. The article is in small font,
this is so all the information fits on the page. The font fits
around the image at the bottom of the page which relates
to the overall look of the magazine, which is rock.
There is big capital ‘C’ in red, which follows the colour
scheme, which is placed across the page, this stands for
Cheryl. It is a striking feature. For the bulk of the interview
a simple sans-serif font is used. Contrasting this style is the
huge red letter “C” seemingly overhanging the text and the
quote which is in red block capitals. The heading is simply
‘Cheryl COLE’ which implies that it wants to get the reader
attention.
Text/font- Drop capital has been used on the ‘C’
above the image on the left hand side of the page, this
goes down 5 lines. There is a pull quote at the bottom
left hand corner, this in bold, red writing which is eye-
catching and matches the colour scheme. The pull
quote may relate to many readers, some of the
readers may feel the same way. The font is small and
simple which shows that the article e does not need to
be fancy, it is the content that counts.
Editorial- The language used is some what formal, it is
not humorous or chatty. It sets the tone of the article
as being serious and not just about gossip.
Image- The image takes up the whole of the left side of
the double page spread, this shows the feisty image of
Cheryl Cole, the fact that there is no text on the page
shows that article is mainly about Cheryl Cole . Once
gain the image reinforces the rock theme , this is
effective as readers would be more engaged in the
article. She has red lipstick and dark eyes and looks
seductive which would arouse male audiences.
Overall, the double page spread from ‘Q’ looks very
classy and is very effective.
11. Big bold
font
Stamps
Alliteration
Colour
scheme
Main
image
Characters
Quote
ColumnsBrief outline
of plot
Film Logo
Two page featuring the stars of camp rock- readers
of top of the pops most likely to be fans.
Film logo- In the top left hand corner of the first
page, which is the primary optical area according to
the Gutenberg diagram. This logo makes fans
recognise what the article is about.
The Plot- a brief outlines of the plot is used as an
enticement for the audience, which encourages
them to watch the film. The font is also outlined in
black so it makes the writing stand out.
Columns- The two columns are positioned at a
slight angle to target young audience. There also a
subheading in red font, to highlight the question.
This engages people to read.
Quote- a quote has been pulled out from the text
and been put in the middle of the columns- this is
used to capture the readers attention , and to make
them read the article. It has been positioned in a
very ‘fun’ way in the middle of the two articles with
a circle boarder, makes it ‘jump’.
Characters- The characters from the film camp rock,
who the target audience of the magazines are likely
to be fans of. This is spread across both pages. The
colour is in pink and yellow which stands out, as the
background colour is blue.
Colour scheme- There are bright colours
throughout, to attract young readers. Pink is a
feminine colour which appeals to female audience.
The yellow connotes happiness and fun, which also
attracts the audience.
Main image- The main image are of the Jonas
brothers, these are the main characters of the film.
They take up a small part of the other page. They
are the similar age of the target audience of the
magazine., therefore they can identify with them.
The Jonas brothers also attract female attention,
teenagers.
‘CAMP ROCK’- These words are in big bold font,
stands out and is fun to read. Also the word rock
matches its font. Has a yellow background suggests
camp rock is fun.
Alliteration- ‘Come to camp’ its catchy and a
memorable headline.
12. Similarities:
• Both of the double page spreads have images matching the article content.
• Bothe of the images have a heading to introduce what the article is about.
• Both the articles have quotes pulled out of the text to catch the readers attention.
Differences:
• In the Top of the pops magazine the main image does not take up the whole page, however in Q magazine
the image of Cheryl Cole takes up the whole page.
• In ‘Q’ magazine the colour scheme is very simplistic, with red and black even though both the themes are
the same ‘rock’, however in Top of the pops magazine the colours used are vibrant and vary.
• The language used in Top of the pops magazine is very chatty which suites the younger audience, however
the language used in ‘Q’ is formal and suites an older audience.
• The layout of ‘Q’ magazine is very organised in its place, however in Top of he pops the layout is scattered
on to both pages.
Compare both Double page
spreads
15. The history of the genre
• Reggae is a music genre first developed in Jamaica in the late 1960s.
• the term reggae more properly denotes a particular music style that originated
following on the development of Ska and Rocksteady.
• Reggae is based on a rhythmic style characterized by regular beats on the off-
beat, known as the skank. Reggae is normally slower than ska, and usually has
accents on the first and third beat in each bar.
• Reggae song lyrics deal with many subjects, including religion, love, sexuality,
peace, relationships, poverty, injustice and other social and political issues.
• The word reggae as a musical term first appeared in print with the 1968
rocksteady hit "Do the Reggay" by The Maytals, but it was already being used
in Kingston
16. Key artists in the development of the
genre
The Wailers, a band started by Bob Marley, Peter Tosh and Bunny Wailer in
1963, is perhaps the most recognized band that made the transition through all
three stages of early Jamaican popular music: Ska, Rocksteady and reggae.
Other significant reggae pioneers include Prince Buster, Desmond
Decker and Ken Boothe.
At the moment, the 64-year-old reggae singer takes home the Grammy Award
for Best Reggae Album for his 2012 album, „Rebirth.‟ Jimmy Cliff was up
against the Original Wailers, Sean Paul, Sly Robbie & the Jam Masters and
Toots and the Maytals.
17. Audience
You Don't Have to Be a Rasta to Listen to Reggae!
Those who listen to reggae music are generally considered to be
Rastafarians or Jamaicans.
The target audience for reggae was poor, working class Jamaicans,
however the genre ended up being listened to in all countries by people
of all ages and race and it was adopted by the skinhead culture of
1980‟s Brita in and the Mods-also in Britain.
The target audience has a broad number of admirers, for example: white middle class,
Asians etc.
18. Public perception of the genre
• Many people view reggae as music which
brings peace to people, however there are
many stereotypes such as:
• People who make or listen to the reggae smoke
weed.
• They have dreadlocks
• They are Rastafarians
19. Conventions of the genre
• Tracks consist of mainly percussion and strong baselines, with a typical
tempo of with singing and guitar. „Dub‟ tracks are usually without singing
and focus on the instruments and can be re-worked versions.
• In the music videos the artist usually seen performing cuts to the artist with
people
• The videos are very simple and not overcomplicated which sits the genre
perfectly- chilled and relaxed.
20. Sub-genres
There are several sub-genres for reggae:
• Early reggae
• Roots reggae
• Dub
• Rockers
• Lovers rock
Newer styles and spin offs:
• Hip hop and rap
• Dancehall
• Raggamuffin
• Reggaeton
• Reggae fusion
21. Record labels
There are many record labels
in the Reggae industry:
• Blood and fire
• Circulation music
• East star records
• Falasha recordings
• I grade records
• Jah works
• Magnet records
• Tanty records
• Trojan records
• Universal Egg
22. Reggae Magazines
Name of
Magazine
No of magazines
sold in a year
How often do
they come out?
What features do
they contain?
United Reggae 733,365 Every Month Old reggae music,
Interviews
Irie Up N/A Every 2 months History, new
releases,
interviews
ReggaeVille N/A Once a year Concert, tributes
Backayard N/A Every month Interviews
23. Analysis of United Reggae
Magazine
Masthead
Main Cover
lines
Cover
lines
Banner
Main
image
The colour scheme
matches the theme of
the magazine reggae,
green, yellow, red. The
masthead is big and
stands out its in capitals.
Next to the word
‘united’ there is a
reggae flag with stars in
the middle, represents
the reggae culture. It is
east to identify, the
main image also has a
black man with the
colours of the reggae
flag on his jumper.
Issue date
25. Radio Stations
There are many different types of radio stations
that are a part of Reggae:
Official Radio Stations-
Pirate Radio Stations-
26. Bob Marley
Artist: Bob Marley and The Wailers
Genre: Reggae
Nesta Marley “Bob” Marley (6th February
1945-11 May 1981) he was a Jamaican
singer song writer and musician. He was the
rhythm guitarist and lead singer for the Ska,
Rock steady and reggae bands.
The Wailers (1963-1974) and Bob Marley
& The Wailers (1974-1981). Marley
remains the most widely known and revered
performer of reggae music, and is credited
with helping spread both Jamaican music
and the Rastafarian movement to a
worldwide audience.
27. Marley‟s music was heavily influenced
by the social issues of his homeland,
and he is considered to have given
voice to the specific political and
cultural nexus of Jamaica.
His best-knows hits include “I shot the
sheriff”, “No women, no cry”, “Could
you be loved”.
Bob Marley
28. Reggae Future
Reggae music has developed widely in the music
industry through many different media, such as
magazines, radio, TV and websites. This reaches
a wide variety of people. This shows that it is a
popular music genre and is appreciated.