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I have conducted a questionnaire to get peoples opinions on how and
what I should put in my magazine. Firstly I had asked 20 people, these
included friends, students, family and teachers to fill out my questionnaire.
They all did this independently and anonymously to ensure the responses
were honest and were not influenced by other peoples decisions.
After I had all of my 20 responses, I had analysed my feedback and created
visual pie charts on Microsoft Excel so that the result were easy to read, this
enabled me to construct charts using the information I had obtained. this
allowed me to make easy decisions.
I then transferred the charts onto Microsoft PowerPoint to create a
presentation, so that I could conclude the results, in addition I have written
a brief summary underneath each chart describing my findings and
explaining what I will be doing In my magazine from the feedback I had
received. Finally I uploaded the PowerPoint on to slide serve, so that I could
upload it to WikiSpaces.
Things I will take into consideration while creating my
magazine, which was influenced by my feedback:
   My target audience will be students ages 16-20.
   I will be appealing both males and females.
   I will be doing a Reggae magazine based on current artist.
   I will be putting interviews and reviews in my magazine. Therefore
    for my double-page spread I will do an interview for the current
    artist from my front cover. And make the review my main cover
    line on my front cover. The remaining options I will put in my
    contents page.
   The title for my magazine will be ‘Roots’
   The magazine will cost £4.00 and it will be released monthly.
Age


                                  16%


                                                              16-20
                            10%
                                                              21-25
                       0%                                     26-30
                                                              30+
                                          74%




It is clear in this pie chart that the majority of people that answered
by questionnaire are students ages 16-20, my target audience will
then be students aged 16-20.
Gender


                                  40%              Male
                                                   Female
                          60%




I had asked both male and females, as I would like my magazine to
appeal to both genders.
What is your ethnicity?
                                                   White
                                5%
                                                   Asian
                                     11%
                                                   Black African
                        21%
                                             21%   Black Caribbean

                   5%                              white/Black
                                                   caribbean
                                       16%         Filipino
                              21%
                                                   White Asian




I given out my questionnaire to different racial backgrounds because I
would like my magazine to appeal to all different racial backgrounds.
What is your favourite genre of music?

                     4%
                          8%
                                     21%             Pop
                                                     Rock

                    21%                              Reggae
                                           8%
                                                     R&B
                                                     Hiphop
                                                     Kpop
                               38%




A majority of the people I had asked liked reggae, therefore the
genre for my magazine will be reggae. This is unusual for
students, however a majority of the people I had asked were
Black-Caribbean and Black African.
What sort of artist would you like
                      to see on the front cover of a
                           reggae magazine?


                         40%                  Previous Artist
                                 50%          Current Artist
                                              The Future of Reggae


                           10%




Half of the people I asked to do the questionnaire had said that they
would like a current artist on the front cover of my magazine. Therefore, I
will have a current Reggae artist on the front cover of my magazine.
What information would you like to see in
                          a Reggae magazine?
                                                        Interviews
                                 8%
                                       16%
                           10%                     3%   History
                    3%

                                                        Biographys
                         13%
                                             29%        Hobbies
                           8%
                                 10%                    Song Lyrics




Many people would like to see interviews and reviews in a magazine.
Therefore for my double-page spread I will do an interview for the current
artist from my front cover. And make the review my main cover line on my
front cover. The remaining options I will put in my contents page.
What words would you
                       associate with Reggae?
                                                        Jammin
                                       7%               Peace
                                19%
                                            15%         Equality

                           8%                           Warm
                                              8%        Ryhthm
                      4%
                                                        Relaxation
                       8%               15%        4%
                                  8%                    Dub
                            4%                          Bob Marley




I will be using these words throughout the magazine, so the audience
knows it is a Reggae magazine.
What would be a good title for
                         a Reggae Magazine?
                                                Don't Know
                                  10%           Reggae for life (R4L)
                            10%                 Reggae Reggae
                                          45%   IRE
                           10%
                                                Ragga Mag
                                                One Love Rockers
                      5%
                                                High Life
                       5%
                             5%                 Reggae it out
                                  5% 5%




45% of the people I had asked did not know a suitable name for a Reggae
magazine, however some people made a few suggestions. ‘High Life’ and
‘Reggae it out’ people suggested the same, but I will not be using that
name, I will be using a name which I had already though of
‘Roots.Rock.Reggae’
How much money would you
                      spend on a magazine?


                                                     1
                                       30%
                           37%                       2
                                                     3
                                                     4
                                             7%      5
                                 22%
                           4%




A majority of the audience I has asked would pay £4.00 for a
magazine, however, others would pay £5.00. I am going to take on the
feedback and put the price as £4.00.
How often would you like the
                      magazine to be published?
                                5%


                                              Monthly
                          16%
                                              Every 3 months
                     5%                       Twice a month
                     5%                       Weekly
                                     69%
                                              Every 2 weeks




The magazine will be published monthly, this is because according to
my feedback people expect to get a magazine every month. Also
the amount you pay links to the amount of times you receive a
magazine.

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Target audience questionnaire analysis

  • 1.
  • 2. I have conducted a questionnaire to get peoples opinions on how and what I should put in my magazine. Firstly I had asked 20 people, these included friends, students, family and teachers to fill out my questionnaire. They all did this independently and anonymously to ensure the responses were honest and were not influenced by other peoples decisions. After I had all of my 20 responses, I had analysed my feedback and created visual pie charts on Microsoft Excel so that the result were easy to read, this enabled me to construct charts using the information I had obtained. this allowed me to make easy decisions. I then transferred the charts onto Microsoft PowerPoint to create a presentation, so that I could conclude the results, in addition I have written a brief summary underneath each chart describing my findings and explaining what I will be doing In my magazine from the feedback I had received. Finally I uploaded the PowerPoint on to slide serve, so that I could upload it to WikiSpaces.
  • 3. Things I will take into consideration while creating my magazine, which was influenced by my feedback:  My target audience will be students ages 16-20.  I will be appealing both males and females.  I will be doing a Reggae magazine based on current artist.  I will be putting interviews and reviews in my magazine. Therefore for my double-page spread I will do an interview for the current artist from my front cover. And make the review my main cover line on my front cover. The remaining options I will put in my contents page.  The title for my magazine will be ‘Roots’  The magazine will cost £4.00 and it will be released monthly.
  • 4. Age 16% 16-20 10% 21-25 0% 26-30 30+ 74% It is clear in this pie chart that the majority of people that answered by questionnaire are students ages 16-20, my target audience will then be students aged 16-20.
  • 5. Gender 40% Male Female 60% I had asked both male and females, as I would like my magazine to appeal to both genders.
  • 6. What is your ethnicity? White 5% Asian 11% Black African 21% 21% Black Caribbean 5% white/Black caribbean 16% Filipino 21% White Asian I given out my questionnaire to different racial backgrounds because I would like my magazine to appeal to all different racial backgrounds.
  • 7. What is your favourite genre of music? 4% 8% 21% Pop Rock 21% Reggae 8% R&B Hiphop Kpop 38% A majority of the people I had asked liked reggae, therefore the genre for my magazine will be reggae. This is unusual for students, however a majority of the people I had asked were Black-Caribbean and Black African.
  • 8. What sort of artist would you like to see on the front cover of a reggae magazine? 40% Previous Artist 50% Current Artist The Future of Reggae 10% Half of the people I asked to do the questionnaire had said that they would like a current artist on the front cover of my magazine. Therefore, I will have a current Reggae artist on the front cover of my magazine.
  • 9. What information would you like to see in a Reggae magazine? Interviews 8% 16% 10% 3% History 3% Biographys 13% 29% Hobbies 8% 10% Song Lyrics Many people would like to see interviews and reviews in a magazine. Therefore for my double-page spread I will do an interview for the current artist from my front cover. And make the review my main cover line on my front cover. The remaining options I will put in my contents page.
  • 10. What words would you associate with Reggae? Jammin 7% Peace 19% 15% Equality 8% Warm 8% Ryhthm 4% Relaxation 8% 15% 4% 8% Dub 4% Bob Marley I will be using these words throughout the magazine, so the audience knows it is a Reggae magazine.
  • 11. What would be a good title for a Reggae Magazine? Don't Know 10% Reggae for life (R4L) 10% Reggae Reggae 45% IRE 10% Ragga Mag One Love Rockers 5% High Life 5% 5% Reggae it out 5% 5% 45% of the people I had asked did not know a suitable name for a Reggae magazine, however some people made a few suggestions. ‘High Life’ and ‘Reggae it out’ people suggested the same, but I will not be using that name, I will be using a name which I had already though of ‘Roots.Rock.Reggae’
  • 12. How much money would you spend on a magazine? 1 30% 37% 2 3 4 7% 5 22% 4% A majority of the audience I has asked would pay £4.00 for a magazine, however, others would pay £5.00. I am going to take on the feedback and put the price as £4.00.
  • 13. How often would you like the magazine to be published? 5% Monthly 16% Every 3 months 5% Twice a month 5% Weekly 69% Every 2 weeks The magazine will be published monthly, this is because according to my feedback people expect to get a magazine every month. Also the amount you pay links to the amount of times you receive a magazine.