This document discusses the design choices made for packaging and promotional materials for a band's music. For the digipack front cover, a font resembling a paint brush effect was chosen to match the paint splatter theme. An image of the lead singer was used to identify her as the main performer. Feedback from surveys informed keeping the design in color. Inside pages feature social media handles, band member photos, and a paint splatter background tying elements together visually. Fonts and colors are consistent across pages to create a cohesive brand identity. The back cover features the only male band member to make him stand out. Consistent fonts and colors link all elements of the packaging. The magazine ad design mirrors the

1. Evaluation..
Question 2, Part 2:

2. Digipack: Front cover..
After doing a survey on
fonts, this is the one we
came to an overall
decision about, as the
style of it looks like a
paint brush effect which
links in perfectly with
the paint splatter
theme.
One reason we chose this
picture was because of
the background, all of the
paint on the wall is a big
link to the theme, you
can also vaguely see ‘fun’
painted on the wall which
gives it a bigger effect.Another reason we chose this image was because the character on the front was
the main singer/performer, because Chloe is on the front of the digipack it
makes it clear who is the lead singer and also links in with the video as Chloe is
the only one who sings.
At the beginning I had the
idea to do a black and white
background, which did look
good but after doing a
survey and getting audience
feedback we decided it
would be better staying in
colour as the music video
itself is very bright which
meant it would have looked
slightly off topic.
We chose this specific
font for the names as
again, it all links in with
the young target
audience.

3. Digipack: Inside..
Facebook and Twitter names for the band, looks
more professional and real life, you don’t really see
a digipack without the these on there.
We chose this paint
splatter as a background
for the
3rd page as it links in with the theme and the video,
it also links with the background to some of my
evaluation questions which then links them
together as a whole package.
Same font as the front
cover title, except this
one is black, the reason
we did it black inside was
to create a larger effect
on top of the colourful
painted background, it
also links better with the
outline of the cd and
makes the proportion of
each colour math well
instead of having too
much blue.
I chose this picture of
Lydia to go inside so
that we could have one
of each performer on
the digipack but also
because of the angling
of the image, the way
Lydia is positioned
looks very effective
and also like she is
inviting you in the
watch the music video.
I did a white background on the CD side to make the
CD bolder and also the paint splatter this looks way
more successful appose to being on a coloured
background.

4. Digipack: Back.. Same title (font and
colour) as the rest of
the digipack, this ties
them all together.
Barcode, again makes it
look more professional,
more like a real life
digipack. Without the
barcode, the CD couldn’t
be bought.
Last performer of the group, I also put Ryan on the back as he is the only boy, by putting Ryan on the back makes
him being the only boy stand out more and inside and on the front it was the two girls, Ryan is also extremely
happy on this picture but gives a sense of mischievous indicating that the video isn’t just abut having fun, but also
doing things they maybe shouldn’t.
I also used the same font as
the names on the front cover
to, again, make them all link
together, by having lots of
different fonts it shows that
you don’t really have a
specific brand identity within
your work.
And again, as a group
decision we decided that
the colour on the picture
brings out the colour in
the video too, instead of
having it black and
white.

5. Magazine Advert.. Same font as the digipack, giving
us a specific brand identity and
also creating a link between the
two ancillary tasks. This font was
chosen from audience feedback
as it looks like paint “brush
effects” which is another link to
the theme.
Again, like the digipack we
decided that the colour
version was a lot better as
it was a link to the very
colourful music video itself.
Showing the main song on
the front so that the
audience know the music
video itself is the biggest
hit on the CD.
By putting a signature on the
magazine advert will not only
catch the audiences eye but
will also get them to buy the
CD, putting signatures on the
front of CD’s, Magazine
adverts etc.. Is a very good
way of selling the product,
again, it also looks very
professional and successful.
‘International’ suggesting that the
band are known all over the
world and also travel the world
with their concerts, this makes
them look very successful and
sufficient.