The document discusses the effectiveness of combining three products - a short film, movie poster, and double page spread. There is a clear house style of mainly black and white with added color elements that tie the products together visually and thematically. The font and large image used on the movie poster are aimed at attracting younger children as the target audience. While the film and double page spread were the strongest products, the movie poster could be improved to be more professional-looking. Research showed the need for the film poster to stand out and appeal to both children and their parents.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TASKS?

2. HOW DO THE THREE PRODUCTS
WORK TOGETHER?
I think my three products work well as they all tie
together. In the ancillary tasks I used an image
from my short film for both so they had a similar
theme running throughout.

3. IS THERE A CLEAR HOUSE STYLE?
There is a clear house style, I like to keep it clean and
simple so I chose to work with mainly black and white
but because our short film was aimed at children and
families I added bits of colour here and there. On the
movie poster I used red for the tagline and the little box
that holds information about the movie. I did this as it
ties in with the colour of the dogs tongue.

4. HOW HAVE YOU INSURED THAT ALL
THREE WILL ATTRACT YOUR TARGET
AUDIENCE?
The font used for the title on my movie poster
will appeal to the younger children, also having a
large image of the dog as the photo will draw
their attention as they will think it’s cute.

5. ARE SOME PRODUCTS STRONGER THAN OTHERS?
WOULD YOU MAKE ANY CHANGES? HOW DO THEY
COMPARE TO EXISTING PRODUCTS?
I think my film and my double page spread were
the strongest out of the three. If I could I would
play around a little more with my film poster to
make it top standard and more professional
looking. I do however like the image I chose and
the way the title almost wraps itself around the
bin.

6. ADVERTISING AND MARKETING
From researching other children's movie posters I
found out I needed to make my film poster really
stand out and relate to the children. I needed to
aim it at kids but also aim it at their parents as
well to get the best results. I used one large main
image on my movie poster and two smaller
images on my double page spread so people had
that visual that they need.