The document discusses the effectiveness of combining a film with promotional materials like a poster and double page spread (DPS). It believes the poster and DPS successfully represented the film and intrigued people to want to see it. The color balance and text in the DPS provide an overview of the film's plot without revealing too much. The poster symbolizes key plot points like the main character's situation and desire to be a good father. Overall, the playfulness of the poster and DPS, along with some serious elements, set the perfect mood to describe the film. The products are linked through shared themes, a blue color theme, playful and serious tones, consistent font usage, and representing the same basic themes of the film