This promotional poster for an artist uses Photoshop to edit a photograph and incorporate different effects. The photograph is opened in Photoshop and a motion blur filter is applied to the background to make it seem like the photo was taken while moving. Different black and white filters are tested before settling on a reticulation filter that makes the poster stand out. The edited photo and design elements are then placed in InDesign, which allows for precise font manipulation. The artist's name is placed at the top in a futuristic Futura font to represent their genre-blending music and widen their audience. Additional text is added on another layer to provide more information to engage viewers.

1. Construction Promotional
Poster

2. After taking the various photographs for our promotional poster we put
the images on the computer. Looking through the images, we found that
this photograph best represented our genre so the next step was to open This was effective at bringing
the photograph on Adobe Photoshop. After successful doing this we attention to the artist.
thought about our ideas and how to incorporate them. While
experimenting with different effects we came across the motion through
going on blur through the filter. We found this effective because by blur
it made it seem as though the photograph was taken while moving. We
felt as though it would work on the background, surrounding the artist ,
to have the motion effect we had to select the area that we wanted to be
effected, this was done by using the magnetic lasso tool as you can see in
the image on the right. We used this tool because it allowed us to easily
select the areas, then we were able to change the amount of blur to 40.
This enabled us to the see the blur, but also see the background.

3. Moving on, we trialled different filters on the photograph,
however we mainly focused on the black and white effects.
To get the filter to be grey, we had to change the colour of
the swatches to black and white in that specific order, to
get the effect that we achieved. One effect that we looked
at was conte crayon, this was good as because it was clear.
Nevertheless, this effect we thought was generic so we
decided to try others. This lead us to reticulation,
collectively we were attracted to this effect and because
we are apart of our target audience using this filter would
surely be effective at engaging our specific audience. This
effect emulated a professional promotional poster because
of its uniqueness, making it stand out.

4. Because of the filter effect we used on the image it was not for us to do extensive editing. Since
we felt that we had finished editing and was pleased with the out come, we then had to save the
photograph as a jpeg in order for it to be placed on Adobe Indesign. To place the image we made a
layer, this enabled us to lock it if needed so it wont be affected, and allows us to move separate
layers around. The reason for placing the images on a different programme was because Indesign
features a wide range of fonts , options that involve manipulating the fonts. Also from past
experiences we knew that the end product on Indesign would be of a high standard.

5. Following on from placing the image on a new document, the first idea that we wanted to incorporate was
having the name of artist at the top of the poster ‘Katy B’. For the promotional poster to successfully
advertise the artist and our DVD the font had to large and clear to catch the viewers eye. Although the
colour of the font was oringially black, we starting we felt white would stand out, as well as fitting in with the
theme. To change the colour of one of the swatches, as you can see from one of the images above that we
had to move the arrow depending on the colour that we wanted more of . To achieve the colour white on
the text it was highlighted, and all the arrows had to be moved to the left. The original type of font we had
was called ‘Helvetica’, this was good presenting the name clearly .

6. From this image you can see that we made a change to the font changing it from its
original choice, to futura. This gave the text a futuristic feel ,as it resembled a digital
theme. We were attracted to this idea at first, because we had the artists name in a
futuristic font, we felt that this could represent how she symbolises the future of rnb
because she crosses over in multiple genres such as dubstep and funky, this would
also widen her target audience. Again from the image above, you can see we added
another layer on top of the photograph in preparation to write some more on the
promotional poster to give more information to the audience, in order for them to
become engaged with the poster.