SlideShare a Scribd company logo
How effective is the combination of
 your main product and ancillary
               texts?
As the song we have chosen for our music video is an
  upbeat song we wanted to make our music video
  quite fun which is why we decided against using a
  narrative and in the end created a performance
  based music video.
We wanted to create a poster and digi-pack that
 would be identifiable to our audience that it is
 our band’s poster or digi-pack. This is why we
 have gone for an animated design for our digi-
 pack.             This is our front cover




                   This is our back cover
When we first created our digi-pack we used a lot of bright
 colours but we decided to change this and dull down the
 colours as in our music video we don’t use many bright
 colours and a good section of the video is actually in black and
 white so to try and make our video link our ancillary tasks we
 dulled the colours down so they were still fun but just not so
 bright.




                                          This shows part of the
                                          music video that is in
                                          black and white. All of
                                          the clips where were
                                          performing on the
                                          stage are in black and
                                          white.
This is what our final front cover
                                     looks like, after we dulled down
                                     the colours.




This is what our front cover
was like at first. It has a lot of
bright colours on it.
I think our ancillary tasks and main task are successful
   as we researched in depth the genre and used
   audience feedback to make sure our tasks contained
   what they should contain and to ensure they would
   attract our target audience. We used a mix of our
   own creativity and ideas that we really liked from
   other music videos to create effective tasks that
   would use conventions as well as try to maybe break
   some and appeal to our target audience.

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Evaluation

  • 1. How effective is the combination of your main product and ancillary texts?
  • 2. As the song we have chosen for our music video is an upbeat song we wanted to make our music video quite fun which is why we decided against using a narrative and in the end created a performance based music video.
  • 3. We wanted to create a poster and digi-pack that would be identifiable to our audience that it is our band’s poster or digi-pack. This is why we have gone for an animated design for our digi- pack. This is our front cover This is our back cover
  • 4. When we first created our digi-pack we used a lot of bright colours but we decided to change this and dull down the colours as in our music video we don’t use many bright colours and a good section of the video is actually in black and white so to try and make our video link our ancillary tasks we dulled the colours down so they were still fun but just not so bright. This shows part of the music video that is in black and white. All of the clips where were performing on the stage are in black and white.
  • 5. This is what our final front cover looks like, after we dulled down the colours. This is what our front cover was like at first. It has a lot of bright colours on it.
  • 6. I think our ancillary tasks and main task are successful as we researched in depth the genre and used audience feedback to make sure our tasks contained what they should contain and to ensure they would attract our target audience. We used a mix of our own creativity and ideas that we really liked from other music videos to create effective tasks that would use conventions as well as try to maybe break some and appeal to our target audience.