The target audience for horror films and content is primarily male, between 25-35 years old, with half being students. Sixty percent of teenagers watch horror movies at the cinema, while 40% of adults prefer watching them at home. Couples also enjoy horror films together. The younger generation likes watching new horror films at the cinema with friends as it is considered trendy, while the target audience enjoys thrill and excitement from the genre.

1. Audience Profile
Key Stats:
Male – 65%
Female – 35%
Median age – 25-35 age range
Full-Time workers – 20%
Part-Time workers – 30%
Students – 50%
Readers Lifestyle:
60% of Teenagers go see a
horror movie at the cinema.
£100 is spent on clothes.
£30 is spent on food and drink.
40% of Adults prefer to watch
horror films at home.
Couples tend to go and watch
horror films together.
Extra Information:
My audience have a good
understanding of an horror
film genre and enjoy anything
that gives them a sense of
thrill and excitement.
There is a higher percentage
of the younger generation
watching horror films at the
cinema rather than at home
due to the fact they like to go
with their friends and watch
the latest films as its called as
trendy.