INTERNATIONAL COLLEGE FOR GIRLS
Project on
Operational Research- I
BBM- 308

By:Anika Agarwal
BBM Sec-C
Sem- III
ICG/2009/8973
QUANTITATIVE TECHNIQUES
Operational Research
DEFINITION


Operation research is a scientific
approach to problems solving for
management.



‘Operation’ implies some action
applied to any area of interest and
‘Research’ means some organized
process of getting information about
the problem environment.
MODELS
ANALOGUE

DETERMINISTIC

ICONIC

PROBABILISTIC

SYMBOLIC

COMBINED

HEURISTIC


ICONIC (PHYSICAL) MODEL
- Pictorial representation
- Look like real thing
- Concrete, special, easily under stable
- Ex. toy aero plane, photograph, globe etc.



ANALOGUE (SCHEMATIC) MODEL
- No look alike aspect
- Properties are used to represent
- Ex. map, organizational chart.



DETERMINISTIC MODEL
- All parameters are fixed
- Ex. linear programming model.


SYMBOLIC (MATHEMATICAL) MODEL
- Mathematical symbols and functions are used
- Abstract and more useful
- Communication is clearer



COMBINED ANALOGUE AND MATHEMATICAL MODEL
- Use of mathematical models



HEURISTIC MODEL
- Use rules and guidelines
- Solve problems on basis of past experience
- Creativity and experience



PROBABILISTIC MODEL
- Used in situations where consequences cannot be predicted
- Also known as- stochastic or chance models
- Ex  waiting lines
APPROACHES


METHODICAL APPROACH
- Based on scientific methods, principles,
tools, techniques for solving a problem
- Obtaining optimal results
- Systematic method



OBJECTIVE APPROACH
- Ensures desirability for the organization profitability



WHOLISTIC APPROACH
- Every aspect of the problem is studied.
SIGNIFICANCE


Provides solution for various business problems 
- Profit maximization
- Cost minimization



Helps in planning
- Depends on demands
- Develop scientific basis



Provides help in optimum resource allocation
- Allocates resources
- Adopted by modern managements
GAME
THEORY

WAITING
LINE

LINEAR
PROGRAMMING
TECHNIQUES

RATIO
METHOD

SIMPLEX
METHOD


LINEAR PROGRAMMING
- Mathematical device
- Optimum use of resources
- Enhance the profitability
- Important techniques for optimization



GAME THEORY
- Develop during world war II by Jon
Von Newmann
- Two competitors, two opponents
- Efforts are put up
- Maximize the profits and minimize the
loses


WAITING LINE OR QUEING THEORY
- Most difficult to apply
- Minimizes the waiting time
- Reduces the total cost of time
- Ex  grocery stores, medicine stores, railway stations, banks,
cinema halls.



SIMPLEX METHOD
- Used to find the optimum solution of business problems
- Ex  industries, banks, financial institutions.
- Also known as ‘iterative method’  maximum or minimum
value of objective function will be arrived through repetitive
drawls of ‘simplex tables’.



RATIO METHOD OF ANALYSIS
- Obtained by dividing one number into another
- Used by management for planning, organizing, controlling,
coordination
- Accurate and used effectively.
APPLICATIONS
BUSINESS
INDUSTRIES
PLANNING
BANKS
MEDICAL
MINING
AGRICULTURE
LIMITATIONS
PRACTICAL
APPLICATION

COSTLY
OPERATION

INTERNAL
RESISTANCE

COMBINING TWO
OR MORE
FUNCTIONS
THANK YOU

Quantitative techniques- operational research