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Service Operations
Introduction to Operations Strategy
• A plan specifying how an organization will
allocate resources in order to support
infrastructure and production.
• An operations strategy is driven by overall
business strategy of the organization, and is
designed to maximize effectiveness and minimize
cost involved.
Operation Strategy for Services
• Decisions made while making the operations.
• It starts from identifying fundamental ingredients
to final set of services required to deliver the
product.
• Basic questions to answer:
1. What to do?
2. Who will do?
3. When to do?
4. How to do?
Service Operations
• Main activities: -
1. Day to day activities
2. Services are delivered at agreed SLAs
3. Continuous improvement in meeting SLAs
• Objectives: -
1. Best quality
2. Minimum cost
3. Satisfy all needs properly
Types of Service Operations
1. Quasi manufacturing
2. Customer-as-participant
3. Customer-as-product
Scheduling Quasi-Manufacturing
operations
• “Quasi”: superficially
• The type of process used in service industries in which
there is high capital investment and relatively low
customer contact.
• It involves limited range of standardized services with a
high level of reliability.
• Here, physical goods are more dominant over
intangible services.
• Primary scheduling concern is having the right amount
of resources to serve hourly customer demand.
• Example: Postal services
Scheduling “Customer As
Participant” Service Operations
• Facility design should be accommodate customer
needs to make the services convenient for them.
• Close cooperation and blending of operations and
marketing functions is needed.
• Services occur at face to face encounters between
employees and customers. Thus, employee
performance is crucial.
• Example: - Retailing
Scheduling “Customer As Product”
Service Operations
• Here, the service is performed on the customer.
• Usually, first in first out model is followed while
giving the services.
• Example: Saloon
Scheduling for Services
• Service scheduling services is the process and
organizations follow to ensure that their services
and resources are scheduled as optimally and
efficiently as possible.
• Example: Restaurant
Scheduling for Services
• Demand Management: -
 Scheduling customers
• Capacity Management: -
 Scheduling workforce
Scheduling Strategies for Services
1. Earliest Deadline First
2. Rate – Monotonic Scheduling
3. Schedule for peak demand
4. Chase demand
Chase Demand
Adjusting of workforce as per the requirement of
demand over different time periods.
Example: -
A fastfood center maintains extensive records of
historical demand during various days of the week
and hours of the day. This information is used to
determine the number of people working in the
restaurant during each hour of any particular day
of the week.
Earliest Deadline First
Here, we re-order the complete schedule
according to deadline of scheduled tasks.
Rate – Monotonic Scheduling
It is priority driven.
Each task is assigned its priority.
Shorter the period of a task, higher is its priority.
Then, as per the priority, each task is processed
and no re-arrangements are done.
Schedule for Peak Demand
Sufficient capacity will be made available at any
time to meet the peak expected demand.
Advantage: Thus, demand will be met at all times
under normal conditions.
Disadvantage: A large portion of capacity may be
idle a great percentage of time.
Example: -
A hotel located in Shimla may have capacity to
meet peak summer demand, but may remain idle
during other seasons.
Other Possible Strategies
1. Reservation Strategy
2. Consumer Participation
3. Adjustable Capacity
4. Cross-training
5. Sharing capacity
Reservation Strategy
• Reservation allows to determine the advance
demand for service while also limiting to access
to that service.
• Example: -
1. In airline reservation system, travelers who book
their tickets in advance get best fair, and those
who book at last minute have to may surge price.
2. The banquet halls are booked along with other
facilities for different customers on each day.
Consumer Participation
• Here, staff requirements gets reduced as
customers themselves do the work.
• Here, workforce scheduling problem gets reduced
to great extent.
• Example: -
1. ATM: Customer himself does all activities to
avail the facilities, and staff is not required to
serve him.
Adjustable Capacity
• Here, only a part of the facility is utilized at any
given time.
• Example: -
1. A small restaurant may operate during breakfast
and evening snacks, and remain closed during the
remaining period to do the preparation.
Cross-Training
• The employees are trained in multiple disciplines.
• Thus, they can be rotated in different activities as
per the change in demand.
Sharing Capacity
• Sharing the facilities among various groups.
• Example: -
1. A school ground can be used to run sports
academy during off hours.
Rotating schedule
• Here, work is carried out 24 hours a day.
• Employees work during the day shift for some duration and
then switch to night shift for same duration.
• Thus, all operating hours are covered.
• It allows to manage resources efficiently.
Examples:
1. Airport: An airport is operational all day. Thus, the people
working there work in rotating schedule.
2. Restaurant: The demand might be less during lunch,
compared to dinner. Thus, accordingly resources are
assigned during the time of the day.
Thank You

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Service operations

  • 2. Introduction to Operations Strategy • A plan specifying how an organization will allocate resources in order to support infrastructure and production. • An operations strategy is driven by overall business strategy of the organization, and is designed to maximize effectiveness and minimize cost involved.
  • 3. Operation Strategy for Services • Decisions made while making the operations. • It starts from identifying fundamental ingredients to final set of services required to deliver the product. • Basic questions to answer: 1. What to do? 2. Who will do? 3. When to do? 4. How to do?
  • 4. Service Operations • Main activities: - 1. Day to day activities 2. Services are delivered at agreed SLAs 3. Continuous improvement in meeting SLAs • Objectives: - 1. Best quality 2. Minimum cost 3. Satisfy all needs properly
  • 5. Types of Service Operations 1. Quasi manufacturing 2. Customer-as-participant 3. Customer-as-product
  • 6. Scheduling Quasi-Manufacturing operations • “Quasi”: superficially • The type of process used in service industries in which there is high capital investment and relatively low customer contact. • It involves limited range of standardized services with a high level of reliability. • Here, physical goods are more dominant over intangible services. • Primary scheduling concern is having the right amount of resources to serve hourly customer demand. • Example: Postal services
  • 7. Scheduling “Customer As Participant” Service Operations • Facility design should be accommodate customer needs to make the services convenient for them. • Close cooperation and blending of operations and marketing functions is needed. • Services occur at face to face encounters between employees and customers. Thus, employee performance is crucial. • Example: - Retailing
  • 8. Scheduling “Customer As Product” Service Operations • Here, the service is performed on the customer. • Usually, first in first out model is followed while giving the services. • Example: Saloon
  • 9. Scheduling for Services • Service scheduling services is the process and organizations follow to ensure that their services and resources are scheduled as optimally and efficiently as possible. • Example: Restaurant
  • 10. Scheduling for Services • Demand Management: -  Scheduling customers • Capacity Management: -  Scheduling workforce
  • 11. Scheduling Strategies for Services 1. Earliest Deadline First 2. Rate – Monotonic Scheduling 3. Schedule for peak demand 4. Chase demand
  • 12. Chase Demand Adjusting of workforce as per the requirement of demand over different time periods. Example: - A fastfood center maintains extensive records of historical demand during various days of the week and hours of the day. This information is used to determine the number of people working in the restaurant during each hour of any particular day of the week.
  • 13. Earliest Deadline First Here, we re-order the complete schedule according to deadline of scheduled tasks.
  • 14. Rate – Monotonic Scheduling It is priority driven. Each task is assigned its priority. Shorter the period of a task, higher is its priority. Then, as per the priority, each task is processed and no re-arrangements are done.
  • 15. Schedule for Peak Demand Sufficient capacity will be made available at any time to meet the peak expected demand. Advantage: Thus, demand will be met at all times under normal conditions. Disadvantage: A large portion of capacity may be idle a great percentage of time. Example: - A hotel located in Shimla may have capacity to meet peak summer demand, but may remain idle during other seasons.
  • 16. Other Possible Strategies 1. Reservation Strategy 2. Consumer Participation 3. Adjustable Capacity 4. Cross-training 5. Sharing capacity
  • 17. Reservation Strategy • Reservation allows to determine the advance demand for service while also limiting to access to that service. • Example: - 1. In airline reservation system, travelers who book their tickets in advance get best fair, and those who book at last minute have to may surge price. 2. The banquet halls are booked along with other facilities for different customers on each day.
  • 18. Consumer Participation • Here, staff requirements gets reduced as customers themselves do the work. • Here, workforce scheduling problem gets reduced to great extent. • Example: - 1. ATM: Customer himself does all activities to avail the facilities, and staff is not required to serve him.
  • 19. Adjustable Capacity • Here, only a part of the facility is utilized at any given time. • Example: - 1. A small restaurant may operate during breakfast and evening snacks, and remain closed during the remaining period to do the preparation.
  • 20. Cross-Training • The employees are trained in multiple disciplines. • Thus, they can be rotated in different activities as per the change in demand.
  • 21. Sharing Capacity • Sharing the facilities among various groups. • Example: - 1. A school ground can be used to run sports academy during off hours.
  • 22. Rotating schedule • Here, work is carried out 24 hours a day. • Employees work during the day shift for some duration and then switch to night shift for same duration. • Thus, all operating hours are covered. • It allows to manage resources efficiently. Examples: 1. Airport: An airport is operational all day. Thus, the people working there work in rotating schedule. 2. Restaurant: The demand might be less during lunch, compared to dinner. Thus, accordingly resources are assigned during the time of the day.