Quality assurance (QA) is a process-oriented approach that focuses on preventing defects through proactive measures, while quality control (QC) is product-oriented and aims to identify and correct defects in finished products through reactive processes. The goals of QA include improving development processes to prevent defects, while QC's goal is to detect defects before product release. Both QA and QC are essential for maintaining product quality, with QA responsibilities shared among the development team and QC typically managed by a dedicated testing team.