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QR Codes in an Academic Setting University of Central Florida Libraries Aysegul Kapucu & Rebecca Murphey August 12, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do they look like? HOW TO: Make Your QR Codes More Beautiful http://www.sq1agency.com/blog/?p=2719
What are QR Codes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background How it works The Nuts and Bolts of #QR Codes David Hopkins Bournemouth University
Know  your audience ,[object Object]
See the increase in one year! 49% of American ages 18-24 now own a smartphone!  PewInternet.org, July 11, 2011
What about you? ,[object Object],[object Object],[object Object],[object Object]
How do you read them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2 Get a barcode reader ,[object Object],[object Object],[object Object],[object Object],[object Object],Desktop Readers/decoders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Smartphone Readers
Demonstration
What can a QR code do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So why use QR codes? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why would you NOT use them? ,[object Object],[object Object],[object Object]
Just go ahead and DO IT ,[object Object]
How do you make them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],QR Code Generators ,[object Object],[object Object],Generator Browser Plug-Ins
UCF Libraries ,[object Object]
Mobile Friendly Library Website
Browsing Collection: QR codes on books
Browsing Collection: QR codes on books
Browsing Collection: QR codes on books
New Books shelf
PURL database
Exhibits
Internal Signage
Special Events: Birthdays
Special Events: MLIS Day Event
Other Libraries ,[object Object],Library Catalogue Records Audio Tours Directions to Library Group Study Room Reservations Scavenger Hunts Subject Guides Staff directory information Stack signage
QR codes in the Library Catalogue ,[object Object]
Using QR codes for downloadable audio tours ,[object Object]
Library QR code in Google Maps ,[object Object]
Group Study Room reservations ,[object Object],[object Object]
Staff Directory pages and Research Guides ,[object Object]
[object Object]
[object Object]
Just for fun : QR Chocolates ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pros & Cons Pros Cons/Potential Issues
QR code best practices ,[object Object],[object Object],[object Object],[object Object]
QR Code best practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions & Answers
 

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QR CODES IN AN ACADEMIC SETTING

Editor's Notes

  1. Introduce yourself
  2. Intro slide (Missy): How many people in the room have a smart phone?
  3. Add slideshare QR Code at the top of this slide
  4. If your library uses Google Analytics, you can look under VISITORS  MOBILE  MOBILE DEVICES to see how many people are visiting your site using smartphones. As you can see here, mobile phones account for over 24 thousand visits, which is only 0.79% of the site total.
  5. The number of new iPhone visitors more than doubled; the number of people accessing the site via Android grew by over 300%. This screen shot is sorted by Visitor type, then operating system.
  6. Now, this leads us to our first question: if the only people who can use QR codes are those with smartphones, how big an audience are we talking about? How can you get a feel for who would be reading these codes and how they would be accessing your site?
  7. Scott
  8. They can be displayed on those floors with no service desks. For those times of the year when every computer is taken, but what the student needs can easily be accessed via phone People who will not stop to write down a long URL will take 15 seconds to snap a picture on their phone For instance, many students’ phones do double-duty as an mp3 player, complete with earbuds—why not take advantage of that with audio tours? Paper bookmarks, flyers, newspaper ads—all are commonly used in the presence of a phone, but not necessarily a computer.
  9. Scott
  10. Scott
  11. http://catalogue.library.ryerson.ca/search/X?SEARCH=The+Blank+Swan http://www.ryerson.ca/library/qr/ n the Library catalogue, scanning the QR code will let you quickly capture the title, location and call number of any item you wish to find and save it on your phone.
  12. http://catalogue.library.ryerson.ca/search/X?SEARCH=The+Blank+Swan http://www.ryerson.ca/library/qr/ n the Library catalogue, scanning the QR code will let you quickly capture the title, location and call number of any item you wish to find and save it on your phone.
  13. http://www.qrchocolates.com/
  14. Scott