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Invented in 1994 by the Toyota Motors subsidiary Denso Wave to track vehicles and parts during the manufacturing process
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It is basically a type of barcode which is readable by any camera-enabled smart phone
QR codes and their application in librariesGeoffrey Lowe
This presentation created for the unit - consolidate and maintain industry knowledge for the NSW TAFE course Diploma of Library and Information Services
QR stands for Quick Response code
Invented in 1994 by the Toyota Motors subsidiary Denso Wave to track vehicles and parts during the manufacturing process
It is a two dimensional barcode, typically seen as a white square with black geometric shapes
It is basically a type of barcode which is readable by any camera-enabled smart phone
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Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
Updated June 2015:
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Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
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2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
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Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
Updated June 2015:
A brief introduction to China's hottest social media platform - WeChat (Weixin) - with insights, case studies and analysis for brands.
Includes latest data on registered users and active users and comparisons to Weibo.
Provides information on user profiles and case studies for brands who have successfully used WeChat, including; Burberry, Coach, Tesla, China Southern Airlines, Xiaomi, Glico, Cadillac, Tencent, Olay, La Perle, Zanadu, Star Wars and BMW.
Outlines SIX ways for brands to use WeChat effectively:
1. Creating Branded Accounts
2. Micro-Contents (regular engagement)
3. For Customer Service/Loyalty
4. Driving O2O and Location Based Social
5. For Ecommerce (Sales)
6. Through "push" advertising
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
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RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Qr Codes - Ten Practical Examples
1. QR
Codes:
Ten
Prac0cal
Examples
Sco7
Hibberson
–
e-‐learning
advisor
(JISC
RSC
YH)
@sco7hibberson
2. Aims
By
the
end
of
the
session
you
will
be
able
to:-‐
• Define
QR
Codes
in
the
context
of
teaching
and
learning
• Discuss
how
QR
Codes
could
be
applied
to
teaching
and
learning
from
a
range
of
examples
• Scan
and
generate
your
own
QR
Codes
• Consider
some
of
the
key
issues
when
crea0ng
your
own
QR
Codes
3. QR
Codes
–
what
are
they?
QR
Codes
are
2
dimensional
barcodes
that
are
easily
scanned
using
any
modern
mobile
phone.
When
scanned
using
the
camera
on
the
mobile
device
the
QR
Code
will
be
converted
into
a
piece
of
(interac0ve)
text
and/or
link.
4. Examples
of
QR
Codes
in
everyday
use
Using
your
own
device
or
those
provided,
scan
the
the
ten
examples
of
QR
Codes
around
the
room
5. 1:
Contact
Details
Include
on
Business
cards
to
add
further
contact
informa0on
(telephone,
mobile,
email,
skype,
website,
blog,
twi7er
feed,
etc).
7. 3:
Social
Media
Link
to
Social
Media
Sites,
such
as
Twi7er,
to
encourage
interac0on
from
your
users
8. 4:
Depth
Target
specific
users
with
relevant
websites
that
add
more
depth
to
a
subject
(Image
by
Patrick
Haney
available
on
Flickr
under
the
Crea0ve
Commons
licence
at
h7p://www.flickr.com/photos/splat/129071030/)
9. 5:
Treasure
hunts
Create
ac0ve
learning
exercises
for
your
learners,
such
as
treasure
hunts,
to
encourage
explora0on
and
discovery
10. 6:
Mobile
Apps
Link
to
mobile
apps
that
give
further
details
about
your
products
&
services
11. 7:
Photostreams
Provide
links
to
photostreams
on
Flickr
that
add
more
visual
informa0on
about
a
subject
12. 8:
Digital
Coverage
Magazine
/
newspaper
coverage
–
scanning
the
code
launches
digital
content
such
as
video
coverage
or
updates
for
news
by
topic
13. 9:
Direc0ons
How
do
I
get
there?
The
scan
code
contains
the
Google
Maps
URL
for
direc0ons.
14. 10:
Audio
If
your
learners
are
music
students,
take
them
to
an
appropriate
music
video
(Image
by
Annie
Warhol
available
on
Flickr
under
the
Crea0ve
Commons
licence
at
h7p://www.flickr.com/photos/the_warhol/4204764595/)
15. QR
Code
Generators
There
are
many
different
websites
you
can
use
to
generate
your
own
QR
Codes,
such
as:-‐
• h7p://www.qrstuff.com/
-‐
Useful
for
colour
coding
QR
Codes
so
they
fit
in
with
your
branding
• h7p://www.qurify.com/en/
-‐
Allows
you
to
determine
the
size
of
the
QR
Code
• h7p://qrcode.kaywa.com/
-‐
Provides
the
HTML
source
code
so
you
can
embed
the
QR
Code
into
your
website/blog
• h7p://delivr.com/
Automa0cally
shortens
the
URL
to
create
a
more
readable
QR
Code
16. Why?
“QR
codes
by
themselves
are
fundamentally
neither
good
nor
bad,
they’re
just
a
means
to
an
end:
an
offline-‐to-‐online
delivery
mechanism.
It’s
what’s
beyond
the
code
that
usually
determines
whether
the
experience
will
delight
or
disappoint.”
5
Big
Mistakes
To
Avoid
in
Your
QR
Code
MarkeLng
Campaign
h7p://mashable.com/2011/08/02/qr-‐code-‐mistakes/
17. Issues
to
consider
• The
more
data
you
store
within
a
QR
Code
the
larger
the
QR
Code
is
likely
to
be,
making
it
more
difficult
to
scan
-‐
use
h7ps://bitly.com/
or
h7p://0nyurl.com/.
• If
you’re
sending
people
to
a
URL
make
sure
it’s
a
mobile-‐friendly
version
of
the
site.
• Avoid
placing
QR
Codes
in
areas
where
the
wifi
signal
is
likely
to
be
flakey
or
non-‐existent
• Give
the
QR
Code
context
-‐
why
should
learners
bother
scanning?
• Make
the
QR
Code
eye-‐catching
and
as
easy
to
scan
as
possible
(colour,
ligh0ng,
loca0on,
glare,
etc)
18. Useful
Links
• Hopkins,
D.
(2010)
QR
Codes:
In
the
Classroom.
eLearning
Blog
Dont
Waste
Your
Time,
[blog]
May
2010,
Available
at:
h7p://www.dontwasteyour0me.co.uk/technology/qr-‐codes-‐in-‐the-‐classroom-‐
qrcode/
[Accessed:
July
2012].
• Hibberson,
S.
(2012).
ScoQ's
eLearning
Library,
[blog]
Available
at:
h7p://sco7hibberson.co.uk/eLearningLibrary/?tag=qr-‐codes
[Accessed:
July
2012].
Various
blog
posts
covering
how
QR
Codes
could
be
applied
to
teaching
and
learning
• McCray,
B.
(2012)
7
QR
code
mistakes
that
can
kill
your
promo0ons
and
how
to
avoid
them.
Small
Biz
Survival,
[blog]
March
2012,
Available
at:
h7p://www.smallbizsurvival.com/2012/03/7-‐qr-‐code-‐mistakes-‐that-‐can-‐kill-‐
your.html
[Accessed:
July
2012].
• Stra7en,
S.
(2011)
The
Problem
With
QR
Codes
.
[video
online]
Available
at:
h7p://www.youtube.com/watch?v=V2rVYvylvZc
[Accessed:
July
2012].
An
amusing
video
that
makes
some
serious
points
about
using
QR
Codes
• Top
SEO
Liverpool
(2012)
Quick
Response
Infographic
-‐
Trends,
profiles
and
the
rise
of
the
quick
response
code
worldwide.
[online]
Available
at:
h7p://topseoliverpool.co.uk/wp-‐content/uploads/2011/10/QR-‐CODES-‐Infographic-‐
by-‐Top-‐Seo-‐Liverpool.png
[Accessed:
July
2012].
Infographic
providing
sta0s0cal
data
on
QR
Code
use
from
November
2011