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QR	
  Codes:	
  Ten	
  Prac0cal	
  Examples	
  
Sco7	
  Hibberson	
  –	
  e-­‐learning	
  advisor	
  (JISC	
  RSC	
  YH)	
  
@sco7hibberson	
  
Aims	
  

 By	
  the	
  end	
  of	
  the	
  session	
  you	
  will	
  be	
  able	
  to:-­‐	
  
 	
  
 •  Define	
  QR	
  Codes	
  in	
  the	
  context	
  of	
  teaching	
  and	
  
    learning	
  
 •  Discuss	
  how	
  QR	
  Codes	
  could	
  be	
  applied	
  to	
  
    teaching	
  and	
  learning	
  from	
  a	
  range	
  of	
  examples	
  	
  
 •  Scan	
  and	
  generate	
  your	
  own	
  QR	
  Codes	
  
 •  Consider	
  some	
  of	
  the	
  key	
  issues	
  when	
  crea0ng	
  
    your	
  own	
  QR	
  Codes	
  
QR	
  Codes	
  –	
  what	
  are	
  they?	
  



         QR	
   Codes	
   are	
   2	
   dimensional	
  
         barcodes	
   that	
   are	
   easily	
   scanned	
  
         using	
   any	
   modern	
   mobile	
   phone.	
  
         When	
  scanned	
  using	
  the	
  camera	
  on	
  
         the	
   mobile	
   device	
   the	
   QR	
   Code	
   will	
  
         be	
   converted	
   into	
   a	
   piece	
   of	
  
         (interac0ve)	
  text	
  and/or	
  link.	
  
Examples	
  of	
  QR	
  Codes	
  in	
  everyday	
  use	
  




                     Using	
  your	
  own	
  device	
  or	
  those	
  provided,	
  scan	
  the	
  
                     the	
  ten	
  examples	
  of	
  QR	
  Codes	
  around	
  the	
  room	
  
1:	
  Contact	
  Details	
  

 Include	
  on	
  Business	
  cards	
  to	
  add	
  further	
  
 contact	
  informa0on	
  (telephone,	
  mobile,	
  email,	
  
 skype,	
  website,	
  blog,	
  twi7er	
  feed,	
  etc).	
  
2:	
  Virtual	
  Tours	
  

 Virtual	
  tours,	
  linking	
  to	
  Youtube	
  videos	
  
3:	
  Social	
  Media	
  

 Link	
  to	
  Social	
  Media	
  Sites,	
  such	
  as	
  Twi7er,	
  to	
  
 encourage	
  interac0on	
  from	
  your	
  users	
  
4:	
  Depth	
  
Target	
  specific	
  users	
  with	
  relevant	
  websites	
  that	
  
add	
  more	
  depth	
  to	
  a	
  subject	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
(Image	
  by	
  Patrick	
  Haney	
  available	
  on	
  Flickr	
  under	
  the	
  Crea0ve	
  Commons	
  licence	
  at	
  h7p://www.flickr.com/photos/splat/129071030/)	
  	
  
5:	
  Treasure	
  hunts	
  

 Create	
  ac0ve	
  
 learning	
  exercises	
  for	
  
 your	
  learners,	
  such	
  
 as	
  treasure	
  hunts,	
  to	
  
 encourage	
  
 explora0on	
  and	
  
 discovery	
  	
  
 	
  
6:	
  Mobile	
  Apps	
  

 Link	
  to	
  mobile	
  apps	
  that	
  give	
  further	
  details	
  
 about	
  your	
  products	
  &	
  services	
  
7:	
  Photostreams	
  

 Provide	
  links	
  to	
  photostreams	
  on	
  Flickr	
  that	
  add	
  
 more	
  visual	
  informa0on	
  about	
  a	
  subject	
  
 	
  
8:	
  Digital	
  Coverage	
  

 Magazine	
  /	
  newspaper	
  coverage	
  –	
  scanning	
  the	
  
 code	
  launches	
  digital	
  content	
  such	
  as	
  video	
  
 coverage	
  or	
  updates	
  for	
  news	
  by	
  topic	
  
9:	
  Direc0ons	
  

 How	
  do	
  I	
  get	
  there?	
  	
  The	
  scan	
  code	
  contains	
  the	
  
 Google	
  Maps	
  URL	
  for	
  direc0ons.	
  	
  	
  
 	
  
10:	
  Audio	
  

 If	
  your	
  learners	
  are	
  music	
  students,	
  take	
  them	
  
 to	
  an	
  appropriate	
  music	
  video	
  




  (Image	
  by	
  Annie	
  Warhol	
  available	
  on	
  Flickr	
  under	
  the	
  Crea0ve	
  Commons	
  licence	
  at	
  h7p://www.flickr.com/photos/the_warhol/4204764595/)	
  	
  
QR	
  Code	
  Generators	
  

 There	
  are	
  many	
  different	
  websites	
  you	
  can	
  use	
  to	
  
 generate	
  your	
  own	
  QR	
  Codes,	
  such	
  as:-­‐	
  
 	
  


 •  h7p://www.qrstuff.com/	
  -­‐	
  Useful	
  for	
  colour	
  coding	
  
    QR	
  Codes	
  so	
  they	
  fit	
  in	
  with	
  your	
  branding	
  
 •  h7p://www.qurify.com/en/	
  -­‐	
  Allows	
  you	
  to	
  determine	
  
    the	
  size	
  of	
  the	
  QR	
  Code	
  
 •  h7p://qrcode.kaywa.com/	
  -­‐	
  Provides	
  the	
  HTML	
  
    source	
  code	
  so	
  you	
  can	
  embed	
  the	
  QR	
  Code	
  into	
  your	
  
    website/blog	
  
 •  h7p://delivr.com/	
  Automa0cally	
  shortens	
  the	
  URL	
  to	
  
    create	
  a	
  more	
  readable	
  QR	
  Code	
  
Why?	
  


 “QR	
  codes	
  by	
  themselves	
  are	
  fundamentally	
  neither	
  
 good	
  nor	
  bad,	
  they’re	
  just	
  a	
  means	
  to	
  an	
  end:	
  an	
  
 offline-­‐to-­‐online	
  delivery	
  mechanism.	
  It’s	
  what’s	
  
 beyond	
  the	
  code	
  that	
  usually	
  determines	
  whether	
  
 the	
  experience	
  will	
  delight	
  or	
  disappoint.”	
  
 	
                           5	
  Big	
  Mistakes	
  To	
  Avoid	
  in	
  Your	
  QR	
  Code	
  MarkeLng	
  Campaign	
  
                                            h7p://mashable.com/2011/08/02/qr-­‐code-­‐mistakes/	
  	
  
                    	
  
Issues	
  to	
  consider	
  

 •  The	
  more	
  data	
  you	
  store	
  within	
  a	
  QR	
  Code	
  the	
  larger	
  
    the	
  QR	
  Code	
  is	
  likely	
  to	
  be,	
  making	
  it	
  more	
  difficult	
  to	
  
    scan	
  -­‐	
  use	
  h7ps://bitly.com/	
  or	
  h7p://0nyurl.com/.	
  	
  	
  
 •  If	
  you’re	
  sending	
  people	
  to	
  a	
  URL	
  make	
  sure	
  it’s	
  a	
  
    mobile-­‐friendly	
  version	
  of	
  the	
  site.	
  
 •  Avoid	
  placing	
  QR	
  Codes	
  in	
  areas	
  where	
  the	
  wifi	
  signal	
  is	
  
    likely	
  to	
  be	
  flakey	
  or	
  non-­‐existent	
  
 •  Give	
  the	
  QR	
  Code	
  context	
  -­‐	
  why	
  should	
  learners	
  bother	
  
    scanning?	
  
 •  Make	
  the	
  QR	
  Code	
  eye-­‐catching	
  and	
  as	
  easy	
  to	
  scan	
  as	
  
    possible	
  (colour,	
  ligh0ng,	
  loca0on,	
  glare,	
  etc)	
  
Useful	
  Links	
  
•  Hopkins,	
  D.	
  (2010)	
  QR	
  Codes:	
  In	
  the	
  Classroom.	
  eLearning	
  Blog	
  Dont	
  Waste	
  Your	
  
   Time,	
  [blog]	
  May	
  2010,	
  Available	
  at:	
  
   h7p://www.dontwasteyour0me.co.uk/technology/qr-­‐codes-­‐in-­‐the-­‐classroom-­‐
   qrcode/	
  	
  [Accessed:	
  July	
  2012].	
  
•  Hibberson,	
  S.	
  (2012).	
  ScoQ's	
  eLearning	
  Library,	
  [blog]	
  Available	
  at:	
  
   h7p://sco7hibberson.co.uk/eLearningLibrary/?tag=qr-­‐codes	
  [Accessed:	
  July	
  2012].	
  
   Various	
  blog	
  posts	
  covering	
  how	
  QR	
  Codes	
  could	
  be	
  applied	
  to	
  teaching	
  and	
  learning	
  
•  McCray,	
  B.	
  (2012)	
  7	
  QR	
  code	
  mistakes	
  that	
  can	
  kill	
  your	
  promo0ons	
  and	
  how	
  to	
  
   avoid	
  them.	
  Small	
  Biz	
  Survival,	
  [blog]	
  March	
  2012,	
  Available	
  at:	
  
   h7p://www.smallbizsurvival.com/2012/03/7-­‐qr-­‐code-­‐mistakes-­‐that-­‐can-­‐kill-­‐
   your.html	
  	
  [Accessed:	
  July	
  2012].	
  
•  Stra7en,	
  S.	
  (2011)	
  The	
  Problem	
  With	
  QR	
  Codes	
  .	
  [video	
  online]	
  Available	
  at:	
  
   h7p://www.youtube.com/watch?v=V2rVYvylvZc	
  	
  [Accessed:	
  July	
  2012].	
  An	
  amusing	
  
   video	
  that	
  makes	
  some	
  serious	
  points	
  about	
  using	
  QR	
  Codes	
  
•  Top	
  SEO	
  Liverpool	
  (2012)	
  Quick	
  Response	
  Infographic	
  -­‐	
  Trends,	
  profiles	
  and	
  the	
  rise	
  
   of	
  the	
  quick	
  response	
  code	
  worldwide.	
  [online]	
  Available	
  at:	
  
   h7p://topseoliverpool.co.uk/wp-­‐content/uploads/2011/10/QR-­‐CODES-­‐Infographic-­‐
   by-­‐Top-­‐Seo-­‐Liverpool.png	
  	
  [Accessed:	
  July	
  2012].	
  Infographic	
  providing	
  sta0s0cal	
  
   data	
  on	
  QR	
  Code	
  use	
  from	
  November	
  2011	
  

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Qr Codes - Ten Practical Examples

  • 1. QR  Codes:  Ten  Prac0cal  Examples   Sco7  Hibberson  –  e-­‐learning  advisor  (JISC  RSC  YH)   @sco7hibberson  
  • 2. Aims   By  the  end  of  the  session  you  will  be  able  to:-­‐     •  Define  QR  Codes  in  the  context  of  teaching  and   learning   •  Discuss  how  QR  Codes  could  be  applied  to   teaching  and  learning  from  a  range  of  examples     •  Scan  and  generate  your  own  QR  Codes   •  Consider  some  of  the  key  issues  when  crea0ng   your  own  QR  Codes  
  • 3. QR  Codes  –  what  are  they?   QR   Codes   are   2   dimensional   barcodes   that   are   easily   scanned   using   any   modern   mobile   phone.   When  scanned  using  the  camera  on   the   mobile   device   the   QR   Code   will   be   converted   into   a   piece   of   (interac0ve)  text  and/or  link.  
  • 4. Examples  of  QR  Codes  in  everyday  use   Using  your  own  device  or  those  provided,  scan  the   the  ten  examples  of  QR  Codes  around  the  room  
  • 5. 1:  Contact  Details   Include  on  Business  cards  to  add  further   contact  informa0on  (telephone,  mobile,  email,   skype,  website,  blog,  twi7er  feed,  etc).  
  • 6. 2:  Virtual  Tours   Virtual  tours,  linking  to  Youtube  videos  
  • 7. 3:  Social  Media   Link  to  Social  Media  Sites,  such  as  Twi7er,  to   encourage  interac0on  from  your  users  
  • 8. 4:  Depth   Target  specific  users  with  relevant  websites  that   add  more  depth  to  a  subject                 (Image  by  Patrick  Haney  available  on  Flickr  under  the  Crea0ve  Commons  licence  at  h7p://www.flickr.com/photos/splat/129071030/)    
  • 9. 5:  Treasure  hunts   Create  ac0ve   learning  exercises  for   your  learners,  such   as  treasure  hunts,  to   encourage   explora0on  and   discovery      
  • 10. 6:  Mobile  Apps   Link  to  mobile  apps  that  give  further  details   about  your  products  &  services  
  • 11. 7:  Photostreams   Provide  links  to  photostreams  on  Flickr  that  add   more  visual  informa0on  about  a  subject    
  • 12. 8:  Digital  Coverage   Magazine  /  newspaper  coverage  –  scanning  the   code  launches  digital  content  such  as  video   coverage  or  updates  for  news  by  topic  
  • 13. 9:  Direc0ons   How  do  I  get  there?    The  scan  code  contains  the   Google  Maps  URL  for  direc0ons.        
  • 14. 10:  Audio   If  your  learners  are  music  students,  take  them   to  an  appropriate  music  video   (Image  by  Annie  Warhol  available  on  Flickr  under  the  Crea0ve  Commons  licence  at  h7p://www.flickr.com/photos/the_warhol/4204764595/)    
  • 15. QR  Code  Generators   There  are  many  different  websites  you  can  use  to   generate  your  own  QR  Codes,  such  as:-­‐     •  h7p://www.qrstuff.com/  -­‐  Useful  for  colour  coding   QR  Codes  so  they  fit  in  with  your  branding   •  h7p://www.qurify.com/en/  -­‐  Allows  you  to  determine   the  size  of  the  QR  Code   •  h7p://qrcode.kaywa.com/  -­‐  Provides  the  HTML   source  code  so  you  can  embed  the  QR  Code  into  your   website/blog   •  h7p://delivr.com/  Automa0cally  shortens  the  URL  to   create  a  more  readable  QR  Code  
  • 16. Why?   “QR  codes  by  themselves  are  fundamentally  neither   good  nor  bad,  they’re  just  a  means  to  an  end:  an   offline-­‐to-­‐online  delivery  mechanism.  It’s  what’s   beyond  the  code  that  usually  determines  whether   the  experience  will  delight  or  disappoint.”     5  Big  Mistakes  To  Avoid  in  Your  QR  Code  MarkeLng  Campaign   h7p://mashable.com/2011/08/02/qr-­‐code-­‐mistakes/      
  • 17. Issues  to  consider   •  The  more  data  you  store  within  a  QR  Code  the  larger   the  QR  Code  is  likely  to  be,  making  it  more  difficult  to   scan  -­‐  use  h7ps://bitly.com/  or  h7p://0nyurl.com/.       •  If  you’re  sending  people  to  a  URL  make  sure  it’s  a   mobile-­‐friendly  version  of  the  site.   •  Avoid  placing  QR  Codes  in  areas  where  the  wifi  signal  is   likely  to  be  flakey  or  non-­‐existent   •  Give  the  QR  Code  context  -­‐  why  should  learners  bother   scanning?   •  Make  the  QR  Code  eye-­‐catching  and  as  easy  to  scan  as   possible  (colour,  ligh0ng,  loca0on,  glare,  etc)  
  • 18. Useful  Links   •  Hopkins,  D.  (2010)  QR  Codes:  In  the  Classroom.  eLearning  Blog  Dont  Waste  Your   Time,  [blog]  May  2010,  Available  at:   h7p://www.dontwasteyour0me.co.uk/technology/qr-­‐codes-­‐in-­‐the-­‐classroom-­‐ qrcode/    [Accessed:  July  2012].   •  Hibberson,  S.  (2012).  ScoQ's  eLearning  Library,  [blog]  Available  at:   h7p://sco7hibberson.co.uk/eLearningLibrary/?tag=qr-­‐codes  [Accessed:  July  2012].   Various  blog  posts  covering  how  QR  Codes  could  be  applied  to  teaching  and  learning   •  McCray,  B.  (2012)  7  QR  code  mistakes  that  can  kill  your  promo0ons  and  how  to   avoid  them.  Small  Biz  Survival,  [blog]  March  2012,  Available  at:   h7p://www.smallbizsurvival.com/2012/03/7-­‐qr-­‐code-­‐mistakes-­‐that-­‐can-­‐kill-­‐ your.html    [Accessed:  July  2012].   •  Stra7en,  S.  (2011)  The  Problem  With  QR  Codes  .  [video  online]  Available  at:   h7p://www.youtube.com/watch?v=V2rVYvylvZc    [Accessed:  July  2012].  An  amusing   video  that  makes  some  serious  points  about  using  QR  Codes   •  Top  SEO  Liverpool  (2012)  Quick  Response  Infographic  -­‐  Trends,  profiles  and  the  rise   of  the  quick  response  code  worldwide.  [online]  Available  at:   h7p://topseoliverpool.co.uk/wp-­‐content/uploads/2011/10/QR-­‐CODES-­‐Infographic-­‐ by-­‐Top-­‐Seo-­‐Liverpool.png    [Accessed:  July  2012].  Infographic  providing  sta0s0cal   data  on  QR  Code  use  from  November  2011