The document discusses using QR codes and their growing importance due to mobile trends. It defines what QR codes are and how they can store more information than barcodes. It then provides examples of how QR codes can be used in publications, email, outdoor advertising, signage, access control, videos/commercials, fundraising, packaging, apparel, and resumes/business cards. The document also discusses considerations for creating QR codes like color, size, and placement. It ends by listing mobile optimization and QR code resources.

1. Using QR Codes
Tim Akin
Graduate School of Management
Paul Dorn
Department of Campus Recreation

2. Using QR Codes
Tim Akin
Graduate School of Management
Paul Dorn
Department of Campus Recreation

3. Why Mobile Matters: Demographics
24% of Stanford University students view
iPhone as an extension of their brain or being
88% keep iPhone next to their bed
75% fallen asleep in bed with phone
69% more likely to forget their wallet than their
phone
Source: Conducted in winter 2010 by undergraduate anthropology students, interviews with 177
students, overseen by Stanford University professor Tanya Luhrmann

4. Why Mobile Matters: Trends
Fastest growing technology globally – 4.6 billion
by end of 2009 (1.2 billion landline DSLs)
Mobile Internet is predicted to exceed desktop
within next four years
Mobile data traffic will increase 39 times by 2014
Source: International Telecommunications Union, Morgan Stanley (Thanks to Lisa Lapin)

5. Why Mobile Matters: Trends

6. Why Mobile Matters: Trends

7. What are QR (Quick Response) Codes

8. What are QR (Quick Response) Codes
QR Code (2D Code) contains information in both the vertical and
horizontal directions
QR Code holds a considerably greater volume of information than a
bar code
Source: QRCode.com, http://www.denso-wave.com/qrcode/aboutqr-e.html

9. What are QR (Quick Response) Codes
Maximum Data Characters
4,296 text
7,089 digits
2,953 bytes
Source: QRCode.com, http://www.denso-wave.com/qrcode/qrgene4-e.html

10. What are QR (Quick Response) Codes
Source: http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html

11. What are QR (Quick Response) Codes
Source: http://www.google.com/trends?q=qr+code

12. How to use QR Codes: Publications

13. How to use QR Codes: Email

14. How to use QR Codes: Outdoor

15. How to use QR Codes: Advertising

16. How to use QR Codes: Signage
Source: Flickr, "QR codes in the wild" group

17. How to use QR Codes: Access Control
Source: Flickr, "QR codes in the wild" group

18. How to use QR Codes: Video/Commercials
Source: http://www.youtube.com/watch?v=zuVSpG-ZdkU

19. How to use QR Codes: Video/Commercials
Source: Will People Scan QR Codes in Shows or Commercials?

20. How to use QR Codes: Fundraising
Source: All About Mobile Life, http://mobile.kaywa.com/p1029.html

21. How to use QR Codes: Packaging

22. How to use QR Codes: Apparel

23. How to use QR Codes: Resumes/Business Cards

24. Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-
4db7-bac8-28470103502a

25. Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-
4db7-bac8-28470103502a
http://bit.ly/aoWR3J

26. Creating QR Code: Code Generators
Google: http://goo.gl

27. Creating QR Code: Code Generators
Kaywa: http://qrcode.kaywa.com/

28. Creating QR Code: Code Generators
delivr: http://delivr.com/qr-code-generator

29. Using QR Codes: Further Considerations
Color: Contrast
Size: At least 2 cm (0.787401575 inches)
Border: a margin or "quiet zone" of 4 modules
Placement: avoid conflicts with design, standardize
location on collateral
Distance: anticipate viewer separation from code

30. Website Mobile Optimization

31. Website Mobile Optimization
Source: http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html

32. Mobile: Metrics/Analytics

33. Mobile Resources
The ABCs of Mobile Marketing, University Business
MobileActive.org "A global network of people using
mobile technology for social impact."
HOW TO: Create a Mobile Website for Your Nonprofit for $8
a Month, Nonprofit Tech 2.0
QR Codes Resources
Placement and Size of QR Codes, FingerFood
QR Code (UK) portal, http://qrme.co.uk/
QR code generator (PNG or EPS files):
http://delivr.com/qr-code-generator
QR code generation (PNG) and tracking
(create free account): http://bit.ly

34. Thanks/Acknowledgements
Andy Davis, Campus Recreation
Jennifer Eting, Campus Recreation
Justin Ling, Campus Unions
Lindsay Hardy, Graduate School of Management