This presentation discusses the growth of mobile applications, and how incorporating QR codes into a marketing mix can prove to be highly effective. Great examples of uses of QR codes in a variety of applications.
WHO? I have a QR
app & use it – 39% I have seen them, but never scanned one – 26% I have no idea what you are talking about – 10% I currently use QR codes in our marketing – 25% ?
WHO? I wanted a Free
Lunch – 39% I wanted a Free Lunch with Friends – 26% Wait! We get a Free Lunch? – 10% I wanted a Free Lunch with Strangers – 25% ?
WHY? 6.8 billion people 4.6
billion active cell phones Sources: Future Text Research Communities Dominate Brands , Tomi Ahonen, Alan Moore
WHY? Mobile web devices will
outstrip desktop web in 5 years… Mobile will overtake PCs by 2013 Sources: “ Mobile to Outpace Desktop by 2013 ” Online Media Daily, Jan 14. 2010 Gartner Technology Business Research Insight
<ul><li>Bottom Line </li></ul><ul><li>QR Codes make
it easier for mobile users to access our website by eliminating multiple keystrokes </li></ul><ul><li>QR Codes allow us to get users to the information they want in fewer steps , encouraging better retention of info and a better user experience </li></ul>
WHERE? Browse to or bookmark
a website. Make a phone call. Send a short message. Send an e-mail. You can create a vCard, meCard or VCalendar Open location coordinates in Google Maps on your device (works on iPhone and Android). You can create special youtube:// URLs for YouTube app on iPhone. Fetch the latest tweet of a Twitter user.
I. Make Content Valuable II.
Keep URL Short III. Mobilize the landing pages DO Sources: 2d Code Online Magazine The Three Rules of QR Codes , Roger Smolski
<ul><li>Not link to value added
content </li></ul><ul><li>Not track codes’ usage </li></ul><ul><li>Not direct toward free app </li></ul><ul><li>Forget the white space </li></ul>DON’T Sources: That’s Great Blog Post Top 10 Mistakes to Avoid When Generating 2D codes , Dan Smigrod <ul><li>Print the scan code too small </li></ul><ul><li>Place a code where there is no internet </li></ul><ul><li>Forget to use a URL shortener </li></ul><ul><li>Do nothing. </li></ul>