Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Integrating media - Using QR codes


Published on

This presentation discusses the growth of mobile applications, and how incorporating QR codes into a marketing mix can prove to be highly effective. Great examples of uses of QR codes in a variety of applications.

Published in: Technology, Design

Integrating media - Using QR codes

  3. WHO? I have a QR app & use it – 39% I have seen them, but never scanned one – 26% I have no idea what you are talking about – 10% I currently use QR codes in our marketing – 25% ?
  4. WHO? I wanted a Free Lunch – 39% I wanted a Free Lunch with Friends – 26% Wait! We get a Free Lunch? – 10% I wanted a Free Lunch with Strangers – 25% ?
  5. WHY? 6.8 billion people 4.6 billion active cell phones Sources: Future Text Research Communities Dominate Brands , Tomi Ahonen, Alan Moore
  6. WHY? Mobile web devices will outstrip desktop web in 5 years… Mobile will overtake PCs by 2013 Sources: “ Mobile to Outpace Desktop by 2013 ” Online Media Daily, Jan 14. 2010 Gartner Technology Business Research Insight
  7. WHAT? WHAT?
  13. Jamie Walden Public Relations & Marketing Manager William F. Laman Public Library System
  14. Laman Library and QR Codes
  15. W h y ?
  16. <ul><li>Marketing Objective </li></ul><ul><li>Increase accessibility of the library and its services to patrons through the use of a more robust online presence . </li></ul>
  17. <ul><li>Phase One </li></ul><ul><li>Create a robust online presence . </li></ul>
  18. <ul><li>Phase Two </li></ul><ul><li>Increase the accessibility and use of the library and its services through that presence . </li></ul>
  19. <ul><li>The Action Challenge </li></ul><ul><li>Motivating a consumer to act – visit the library website </li></ul>
  20. Mobile Internet Usage Source: Morgan Stanley Research
  21. QR Codes
  22. Examples
  23. Direct Mail
  24. Print Ads
  25. Print Ads
  26. Print Ads
  27. Print Ads
  28. Banners
  29. Banners
  30. <ul><li>Custom URLs </li></ul><ul><li>QR Codes offer the ability to easily direct a consumer to a specific landing page </li></ul>
  31. Custom URLs
  32. Business Cards
  33. <ul><li>Results </li></ul><ul><li>Approx. 400 QR Code scans (not including business cards) since April </li></ul><ul><li>Approx. 500 business card scans since March </li></ul>
  34. Press Coverage
  35. <ul><li>Bottom Line </li></ul><ul><li>QR Codes make it easier for mobile users to access our website by eliminating multiple keystrokes </li></ul><ul><li>QR Codes allow us to get users to the information they want in fewer steps , encouraging better retention of info and a better user experience </li></ul>
  36. Dena Woerner Communications Manager Arkansas Department of Parks & Tour
  37. QR Codes
  39. QR Codes
  41. QR Codes
  44. WHERE? Browse to or bookmark a website. Make a phone call. Send a short message. Send an e-mail. You can create a vCard, meCard or VCalendar Open location coordinates in Google Maps on your device (works on iPhone and Android). You can create special youtube:// URLs for YouTube app on iPhone. Fetch the latest tweet of a Twitter user.
  45. HOW?
  46. HOW? QR Code Reader/Scanner App BeeTagg i-nigma Kaywa QuickMark ScanLife QR App Optiscan* QR Code Generators
  48. I. Make Content Valuable II. Keep URL Short III. Mobilize the landing pages DO Sources: 2d Code Online Magazine The Three Rules of QR Codes , Roger Smolski
  49. <ul><li>Not link to value added content </li></ul><ul><li>Not track codes’ usage </li></ul><ul><li>Not direct toward free app </li></ul><ul><li>Forget the white space </li></ul>DON’T Sources: That’s Great Blog Post Top 10 Mistakes to Avoid When Generating 2D codes , Dan Smigrod <ul><li>Print the scan code too small </li></ul><ul><li>Place a code where there is no internet </li></ul><ul><li>Forget to use a URL shortener </li></ul><ul><li>Do nothing. </li></ul>