QR codes.

My work….

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1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

CODE
1 dimensional
2 dimensional

Matrix Code

QR = Quick Response.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

1967
1st use of barcode by AAR
Association of American Railroads.

Mid 1970s
UPC (Universal Product Code)
Grocery Stores - Retail

1994 – Denso Wave
Initially used for tracking parts in vehicle
manufacturing.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

Logistics – Production Chains.
Automated reading of items / packing slips.

Mobile Ticketing.
Send attendees a MMS with a QR code.

Marketing - Communication.
Serve viewers extra info.

Connecting offline - online.
Internet of things?

Aplix (On the MWC 2009 - Barcelona)
“Over the paper” content distribution.

TOO GEEKY
Photo taken by Pieter Baert on The Next Web Conference 2008

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

Content is not adapted to mobile use.
A QR code is scanned by a mobile device.

Displaying irrelevant content.
Scanning QR code of object = showing info of that object.

Use of QR codes is not measured.
How many scans? Location? When?

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

Barcamp Antwerp Zcape:
http://bca.zcapes.com

City of Manor, Texas.
Utrecht Monumenten Fonds.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

Go for Standardization!
Keep it Open Source!

1. What is a QR code?
2 History of barcodes.
3. Actual use.
4. QR codes FAIL!
5. Examples.
6. Alternatives?
7. Questions.

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