Making Smartphones Smarter in the  Library: Reaching Mobile Users with QR                   CodeAnne Morrow          Nancy...
•   What are QR codes?•   Uses Outside of Libraries•   QR codes in Libraries•   Process and Management•   AssessmentOverview
• QR, Quick Response, codes are two dimensional barcodes  that can be scanned with a mobile device that has a  camera. Onc...
Using your mobilesmarketplace, download a reader • Participate in the QR code scavenger hunt by   scanning the codes on th...
• Unlike conventional barcodes that can only store  information in a horizontal manner, QR codes can  store information bo...
• Conventional barcodes can typically store between  20 to 40 characters.• QR codes can store up to a maximum of 7,089  ch...
Non-Library Uses
Delta Airlines
Grammy Awards
Best Buy
• 2,200 NYC Department of             Sanitation Trucks Will Feature             NYC Media Quick Response             (QR)...
QR code use in memorials
Uses in Libraries1. way-finding2. online forms and registration3. research assistance4. services5. annoucements6. immersiv...
1. Way-finding  Maps and Directions
1. Way-finding     mobile floor maps
1. Way-finding
2. Online Forms and Registration   Class Registration
2. Online Forms and Registrationfeedback form
2. Online Forms and Registration         Reserve a room
3. Research Assistance
3. Research Assistance• Diabetes search in PubMed: RSS Feed to Literature Search
3. Research Assistance
4. ServicesMobile Services Booklet
4. ServicesiPhone App
5. AnnouncementsMobile Website Flyer
5. Announcements
6. Immersive exhibits             Promote Digital Collections• Portraits of prominent HSC personalities• Neuro-Ophthalmolo...
6. Immersive exhibits
Process• Eccles Library using BeeTagg or  QReateBuzz• Generate Code for each instance• Track usage based on individual cod...
Not too detailed, Not too small                                                          Library Catalog QR Code from BeeT...
Benefits of Using QR Codes• Push information to users at point of need• Specific information – Context sensitive• User tak...
Drawback and weaknesses• Inconsistencies   o Devices        Lighting level required        Flash interference        De...
Assessment• Tracking statistics in the cloud   o Convenient and easy   o Robust systems have been designed by     generato...
• Hampton, Dantrea, Amanda Peach, and Benjamin  Rawlins. "Reaching Mobile Users with QR Codes."  Kentucky Libraries 75.2 (...
Questions?
Thank You
Making Smartphones Smarter in the Library: Reaching Mobile Users with QR Code
Making Smartphones Smarter in the Library: Reaching Mobile Users with QR Code
Making Smartphones Smarter in the Library: Reaching Mobile Users with QR Code
Making Smartphones Smarter in the Library: Reaching Mobile Users with QR Code
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Making Smartphones Smarter in the Library: Reaching Mobile Users with QR Code

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Presentation for 2011 LITA National Forum

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Making Smartphones Smarter in the Library: Reaching Mobile Users with QR Code

  1. 1. Making Smartphones Smarter in the Library: Reaching Mobile Users with QR CodeAnne Morrow Nancy Lombardo Benjamin RawlinsUniversity of Utah University of Utah Kentucky State University
  2. 2. • What are QR codes?• Uses Outside of Libraries• QR codes in Libraries• Process and Management• AssessmentOverview
  3. 3. • QR, Quick Response, codes are two dimensional barcodes that can be scanned with a mobile device that has a camera. Once the code is scanned the device is prompted to load a webpage, display text, or other data contained in the code.• QR codes were first created by Denso-Wave, a Toyota subsidiary, in 1994 as a way to track manufactured parts. Denso-Wave holds the patent rights for QR codes, but instead of exercising them they decided to make the technology freely available. What are QR codes?
  4. 4. Using your mobilesmarketplace, download a reader • Participate in the QR code scavenger hunt by scanning the codes on the handout weve distributed
  5. 5. • Unlike conventional barcodes that can only store information in a horizontal manner, QR codes can store information both horizontally and vertically.Why QR Codes are Unique
  6. 6. • Conventional barcodes can typically store between 20 to 40 characters.• QR codes can store up to a maximum of 7,089 characters
  7. 7. Non-Library Uses
  8. 8. Delta Airlines
  9. 9. Grammy Awards
  10. 10. Best Buy
  11. 11. • 2,200 NYC Department of Sanitation Trucks Will Feature NYC Media Quick Response (QR) Codes Linking to a “How to Recycle” VideoNew York City
  12. 12. QR code use in memorials
  13. 13. Uses in Libraries1. way-finding2. online forms and registration3. research assistance4. services5. annoucements6. immersive exhibits
  14. 14. 1. Way-finding Maps and Directions
  15. 15. 1. Way-finding mobile floor maps
  16. 16. 1. Way-finding
  17. 17. 2. Online Forms and Registration Class Registration
  18. 18. 2. Online Forms and Registrationfeedback form
  19. 19. 2. Online Forms and Registration Reserve a room
  20. 20. 3. Research Assistance
  21. 21. 3. Research Assistance• Diabetes search in PubMed: RSS Feed to Literature Search
  22. 22. 3. Research Assistance
  23. 23. 4. ServicesMobile Services Booklet
  24. 24. 4. ServicesiPhone App
  25. 25. 5. AnnouncementsMobile Website Flyer
  26. 26. 5. Announcements
  27. 27. 6. Immersive exhibits Promote Digital Collections• Portraits of prominent HSC personalities• Neuro-Ophthalmology Virtual Education Library
  28. 28. 6. Immersive exhibits
  29. 29. Process• Eccles Library using BeeTagg or QReateBuzz• Generate Code for each instance• Track usage based on individual code o Recommendations about size of code  Cannot be too small• Demo  Library account  Generate Code  Show stats
  30. 30. Not too detailed, Not too small Library Catalog QR Code from BeeTaggLibrary Catalog QR Code without a shortened URLhttp://thoth.library.utah.edu:1701/primo_library/libweb/action/search.do?dscnt=0&vid=UUU&dstmp=1284753616331&fromLogin=true Can you read this? Your Scanner barely can either.
  31. 31. Benefits of Using QR Codes• Push information to users at point of need• Specific information – Context sensitive• User takes info home via phone o Save Web bookmarks o Save documents o Instantly use contact information o Receive supplemental media (video, audio, images) o Conference posters o Tool for professional networking• Can be scanned either from a computer screen or a printed document
  32. 32. Drawback and weaknesses• Inconsistencies o Devices  Lighting level required  Flash interference  Device Browser  Some URL’s caught in a loop  Display variances affect quality of information retrieval experience o Readers  Variable performance  Functionalities vary depending on device o Partial decoding and decoding failures  Contact information and phone number display as text rather than information for an action to be performed
  33. 33. Assessment• Tracking statistics in the cloud o Convenient and easy o Robust systems have been designed by generator services to track usage for free  unless terms of service change without notice• Greening QR codes: the BeeTagg experience o Rethink o Recycle o Re-use
  34. 34. • Hampton, Dantrea, Amanda Peach, and Benjamin Rawlins. "Reaching Mobile Users with QR Codes." Kentucky Libraries 75.2 (2011): 6-10. Print.• Educause Learning Initiative, "7 things you should know about QR Codes." ID:ELI7046 http://www.educause.edu/ELI/7ThingsYouShouldKno wAboutQRCod/163728• McCarthy, Graham, and Sally Wilson. "ISBN and QR Barcode Scanning Mobile App for Libraries." Code4Lib Journal 13 Apr. (2011). Web. <http://journal.code4lib.org/articles/5014>.Further Reading
  35. 35. Questions?
  36. 36. Thank You

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