Making Smartphones Smarter in the Library: Reaching Mobile Users with QR Code
Making Smartphones Smarter in the Library: Reaching Mobile Users with QR CodeAnne Morrow Nancy Lombardo Benjamin RawlinsUniversity of Utah University of Utah Kentucky State University
• What are QR codes?• Uses Outside of Libraries• QR codes in Libraries• Process and Management• AssessmentOverview
• QR, Quick Response, codes are two dimensional barcodes that can be scanned with a mobile device that has a camera. Once the code is scanned the device is prompted to load a webpage, display text, or other data contained in the code.• QR codes were first created by Denso-Wave, a Toyota subsidiary, in 1994 as a way to track manufactured parts. Denso-Wave holds the patent rights for QR codes, but instead of exercising them they decided to make the technology freely available. What are QR codes?
Using your mobilesmarketplace, download a reader • Participate in the QR code scavenger hunt by scanning the codes on the handout weve distributed
• Unlike conventional barcodes that can only store information in a horizontal manner, QR codes can store information both horizontally and vertically.Why QR Codes are Unique
• Conventional barcodes can typically store between 20 to 40 characters.• QR codes can store up to a maximum of 7,089 characters
Process• Eccles Library using BeeTagg or QReateBuzz• Generate Code for each instance• Track usage based on individual code o Recommendations about size of code Cannot be too small• Demo Library account Generate Code Show stats
Not too detailed, Not too small Library Catalog QR Code from BeeTaggLibrary Catalog QR Code without a shortened URLhttp://thoth.library.utah.edu:1701/primo_library/libweb/action/search.do?dscnt=0&vid=UUU&dstmp=1284753616331&fromLogin=true Can you read this? Your Scanner barely can either.
Benefits of Using QR Codes• Push information to users at point of need• Specific information – Context sensitive• User takes info home via phone o Save Web bookmarks o Save documents o Instantly use contact information o Receive supplemental media (video, audio, images) o Conference posters o Tool for professional networking• Can be scanned either from a computer screen or a printed document
Drawback and weaknesses• Inconsistencies o Devices Lighting level required Flash interference Device Browser Some URL’s caught in a loop Display variances affect quality of information retrieval experience o Readers Variable performance Functionalities vary depending on device o Partial decoding and decoding failures Contact information and phone number display as text rather than information for an action to be performed
Assessment• Tracking statistics in the cloud o Convenient and easy o Robust systems have been designed by generator services to track usage for free unless terms of service change without notice• Greening QR codes: the BeeTagg experience o Rethink o Recycle o Re-use
• Hampton, Dantrea, Amanda Peach, and Benjamin Rawlins. "Reaching Mobile Users with QR Codes." Kentucky Libraries 75.2 (2011): 6-10. Print.• Educause Learning Initiative, "7 things you should know about QR Codes." ID:ELI7046 http://www.educause.edu/ELI/7ThingsYouShouldKno wAboutQRCod/163728• McCarthy, Graham, and Sally Wilson. "ISBN and QR Barcode Scanning Mobile App for Libraries." Code4Lib Journal 13 Apr. (2011). Web. <http://journal.code4lib.org/articles/5014>.Further Reading