This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
An overview of mobile marketing today and background on why marketers need to add it to their overall marketing mix and how to get started.
View an introduction to QR codes and text messaging, both valuable mobile tools to initiate communications.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
Cracking the Code: How to Think about QR CodesMolly Garris
This deck demystifies 2D barcodes, specifically QR codes, to help marketers understand how, why and when to use them to connect traditional media to digital media.
How many QR Codes are there? More than you think
#how_many_qr_codes_are_there
How many QR Codes are there? You'll be surprised at the answer. Each plays a vital role in different fields. Learn more detail in this post to get the suitable one.
Read more | https://barcodelive.org/how-many-qr-codes-are-there
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
An overview of mobile marketing today and background on why marketers need to add it to their overall marketing mix and how to get started.
View an introduction to QR codes and text messaging, both valuable mobile tools to initiate communications.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
Location Based Services von Volker Hoyer (Arvato/Bertelsmann) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce
A look at new concepts, marketing frameworks and paradigms for social media marketing on mobile useful for brands, agencies and mobile publishers. Some award winning case studies included.
Cracking the Code: How to Think about QR CodesMolly Garris
This deck demystifies 2D barcodes, specifically QR codes, to help marketers understand how, why and when to use them to connect traditional media to digital media.
How many QR Codes are there? More than you think
#how_many_qr_codes_are_there
How many QR Codes are there? You'll be surprised at the answer. Each plays a vital role in different fields. Learn more detail in this post to get the suitable one.
Read more | https://barcodelive.org/how-many-qr-codes-are-there
QR Codes Webinar: How to Think About and Use 2D CodesWaterfall Mobile
In this webinar we take a look at the dos and do not’s of using QR and other 2D Codes to launch marketing campaigns to new heights. From the Getting It Right In Mobile Series.
You can view a video recording of the webinar on the Msgme blog here: http://bit.ly/loghl2
QR codes are part of the new wave of interactive marketing technology. This article is designed to help marketers develop a basic understanding of the fundamentals involved in a QR codes campaigns.
Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, all they demand are a few design changes and a dedicated mobile webpage or site. And they have the potential to deliver some great returns.
While QR codes may not have caught on like wild fire in North America, it’s only a matter of time. In this article, we’ll help you understand and adapt your marketing campaign to the vagaries and many benefits of QR codes.
QR Codes: Transforming Consumer-Brand InteractionsCustomer Centria
Reaching a consumer has never been easier for companies – they have tried placing a huge hoarding in the sky, spend crores on a TVC, and invested considerable time, energy and money to take its brand to the remotest corners of the world. And then the wave of social media revolutionised consumer-brand interaction. And today we are not even talking, we just scan and click...Quick Response (QR) code is the word! The marketing circles have started embracing this technology with lot of zest and enthusiasm. Some experts still wait for every chance to write it off as a passing fad, even as the technology is being picked up rapidly by companies globally to send a message to the consumer. The crucial question – are QR codes an emerging trend to stay alive for some decades, or will they be gone by this time next year? If the recent developments, innovations and results QR Codes have shown are anything to go by, be rest assured well be scanning at least 10 times more QR codes by this time next year.
QR Codes are the next big thing in advertising and it makes great business sense to cash in on this new trend in the beginning stages to reap profits in the near future. We invite you to visit QR Code Home Today at http://qrcodehome.net
QR codes are becoming an important part of your marketing activity for l both law firms and their attorneys. Learn about the history of QR codes and how legal marketers are using them today in their marketing campaigns.
In this article, we will uncover the history, current state, and emerging trends in QR Code marketing. You will also explore the latest innovations that promise to transform how we use QR Codes.
Similar to QR Codes - The Basics, plus recommendations for how to use them (20)
Identifying your goals and measuring results is essential to creating a successful web presence. And, testing every aspect of your online presence/campaigns is the only way to determine if your efforts are truly effective and how they can be further optimized.
Saavy marketers are utilizing various testing techniques to answer vital questions regarding site and campaign performance – testing everything from wording, placement, color, processing, and flow. The objective is to understand your user’s preferences and goals, and then to identify the best way to present your information so that it enables them to accomplish their goal and compels them toward the desired action.
Information Architecture: Get Your Blue Prints in OrderBusinessOnline
Information architecture is the most critical component of your site, yet it’s often overlooked. When done correctly, it enables users to navigate logically through a site, confidently find the information they seek, and accomplish their goals. Without defining a website's structure, hierarchy, and navigation, you cannot ensure a consistent user-experience, and run the risk of frustrating visitors, and ultimately, losing them for good.
Going Mobile: Serving the Always On, Always ConnectedBusinessOnline
The Mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
International SEO: How to Establish a Global Web Presence with a Localized FeelBusinessOnline
Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
Leveraging Analytics To Improve Your Marketing Efforts:BusinessOnline
When it comes to marketing…we should assume nothing, and test everything. There are hundreds of variables affecting your website and campaign performance. How do you know which elements are working and which ones are holding you back? You test.
BusinessOnline & Crowd factory - Creating Social Campaigns on Your WebsiteBusinessOnline
Sponsored by ReadyTalk webinar series, see how BusinessOnline and Crowdfactory have partnered to add social media features to your most valuable online asset ... your website. This presentation provides inspiration for how to add social features to generate earned media and boost your website performance.
Paid Search is a key element in your online marketing strategy, and when leveraged properly, can be used to attract highly targeted traffic to your site. However, when utilizing sophisticated tools such as Google AdWords, costs can increase, and often times, completely drain your budget if not implemented properly. Join BusinessOnLine as we discuss hidden opportunities and key tactics for managing your account and making the most of your dollars spent.
See how brands like the American Red Cross have leverages social media technology to add engagement features to redcrossblood.org. This webinar highlight technology provided by Crowdfactory.
This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
This deck was presented at an ABM event in LA. The deck is intended to teach how to plan for a website relaunch. If you are interested in making sure your website development project is a success, make sure to check out this deck before getting started.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
4. What are QR Codes?
A Quick Response (QR) code is a two-
dimensional code that can be scanned
by smartphone cameras to
automatically pull up text, photos, Scan or visit:
videos, music and URLs. http://bit.ly/ig0hnB.qr
for more information
5. Quick Background
Born out of necessity, bar codes could only store limited
amount of information
Developers tried to expand on the current number of bars
within a bar code and how positioning resides in order to
allow larger data capacity
Created in 1994 by a subsidiary of Toyota, Denso-Wave.
Initially used for tracking parts in vehicle manufacturing.
6. Bar Code vs. QR Code: Data Capacity
A total of 7,089 characters can be encoded in one
symbol alone.
The typical barcode can only hold a maximum of 20
digits, whereas the QR-Code can hold up to 7,089
characters
7. How does it work?
Smartphone QR Reader (mobile app) QR Code
8. Marries offline and online content
Direct users to various information
and locations via easy to use
“scanner” applications.
9. Where are QR codes applicable?
Magazines
Business Cards
Posters
Shirts
Storefront
Windows
Billboards
Etc.
10. Codes vs. Tags
Microsoft Tags QR Codes
http://tag.microsoft.com http://en.wikipedia.org/wi
Consistent reader ki/QR_code
Free to sue Open-source allowing for
Built-in Analytics many types of readers
11. Static vs. Unique – what's the diff?
Static QR Codes Unique QR Code
Intended for public use (not Intended for a specific
targeted to an individual) individual
Serves up generic content Serves up generic or highly
that is available to a public personalized content
audience Provides advanced
Provides basic reporting: reporting / data
number of scans, time of scanner’s name/address, time/date of scans,
repeated scans, phone’s OS, conversions
each scan, phone’s OS Great for use in direct mail campaigns and
other personalized marketing collateral
Great for use on billboards, store signs,
POS materials, in mass media/print
14. Example Implementation Types
QR Code Usage Resulting Action
Coupon Distribution User acquires coupon digitally & instantly
App Installation User is instantly navigated to the app store
Content Distribution User is instantly navigated website, video or other
digital content
Social Engagement User “shares”, “checks-in” or “likes” on specified
social networking platform.
Content Participation User is entered into a contest
Many other applications:
• Bookmark a URL • Create contact (vcard / mecard)
• Make a phone call • Create vCalendar Event
• Send SMS • Find on Google / Bing Maps
• Send Email
• Send Tweet
15. Use QR Codes Appropriately
Use QR codes appropriately with all considerations
accounted for, otherwise your campaign will fail
16. Considerations
Placement / Visibility
Ease of Scanning
Incentive / Benefit to Scanning
Visual Differentiation from Other QR Codes
User experience based on scanner used
Entire Experience Post-Scan
Track Usage of Tags / QR Codes
Use campaign tags in URLs prior to generating QR codes
17. Placement / Visibility / Differentiation
What context is the user in? Mindset? Time? Environment?
20. QR Codes on Websites
If QR Code is displayed on a website:
Provide a clickable link to download the reader
Provide an alternative for those without smartphones
21. QR Code Generators
Many QR code generators Exists
http://2d-code.co.uk/qr-code-generators/
How to use Bit.ly QR codes
http://mashable.com/2010/10/13/bit-ly-qr-codes/
2-d Codes: 10 Commandments for Marketers
http://mashable.com/2011/01/28/qr-code-business-tips/
22. QR Code Design Recommendations
Best Practice Notes
Add Color Palette Does not have to be standard black and white in
order to be scanned. You can embed multiple colors
and apply a color gradient without affecting scan
ability.
Soften Edges Softening up the edges will definitely make the code
appear more friendly and approachable.
Incorporate Placing an image in front of the code, you imbue the
Dimensionality code with a sense of depth. An ordinary barcode
suddenly becomes a form of artwork,
Generate with Up to 30% of a QR code’s data can be missing or
30% Error obstructed, and still be scanned. QR codes can be
generated with 0%, 10%, 20% or 30% error correction
Correction rates built in.
26. Starbucks
Startbucks allows customers to pay
using a mobile phone application.
The QR code is scanned by Baristas
to make the transaction.
27. Audi
Audi commemorating 100
years of car manufacturing
by building a QR that was
159 square meters.
The QR code was promoted
by a video.
The code led users to the
Audi’s mobile site, which
included a flash
introduction that notified
users of the milestone.
28. UNICEF
Microsoft Tags are added to water coolers.
Scanning the Mobile Tag will launch an
application that will show some of the areas
where UNICEF is conducting clean water
campaigns.
Clicking on a locale will show the user the
same water cooler jug, except this jug will be
filled with the water from the location rather
than the pristine, clean water they’re lucky
enough to have in their office.
It will also display facts about water use in
the destination and offer the user a chance
to donate.
As more funds are donated to a given
campaign, the water jug displayed will
become clearer. Once the fundraising target
has been met, the water will become as clear
as the water in the office water cooler.
29. Calvin Klein Jeans
QR Codes promoted on
billboards
Codes link users to a video
of their new campaign. The
mobile page includes links
to Calvin Klein’s Facebook
Page and Twitter account.
30. Neatorama & Mental_Floss
QR Codes Scavenger Hunt.
@neatorama and @mental_floss
tweets starting locations at
1030am.
When followers arrive. They scan
the QR code for the next
location.
Random prizes are given out to
individuals throughout the hunt.
32. The QR Code Campaign Approach
Discovery &
Logistics Creation Execution Maintenance
Strategy
Goals Internal Resources Create Launch Maintain
Audience Timeline DACs Promote Measure
Baseline Media Buys
Keyword Research
Alignment
33. Our Campaign: Discovery & Strategy
Define Goals
Education team BOL on QR Codes
Drive awareness of the brown bag presentation
Encourage sign ups via online form (conversions)
Brainstorm on getting team members to sign up for
our QR presentation
Word of mouth
Outlook invitations
QR Flyers
34. Our Campaign: Logistics
Generate QR codes
Create flyers
Write emotional,
educational, humorous,
offensive statements
enticing the individual to
scan the code
Create Marketo landing
page / emails
Baseline analytics
35. Our Campaign: Execution
Place flyers in 4 points around the office
Main entrance door
The Pit
Mike’s office window
Door to the hallway (west end of the office, close to Thad)
Send confirmation emails
Upon sign up
Reminder to attend, 1 day before presentation
37. Our Campaign: Results
29 total scans
6 Brown Bag 14 scans 6 scans
signups
? Number of
attendees
6 scans
3 scans
38. Our Campaign: Lessons Learned
Scanning QR codes is a task. An extra step.
Need a unique message to grab the individual. What’s in it
for me?
Make sure you baseline your campaign
No way to block specific mobile devices from registering via
analytics (testing)
Sabotage is real!
Coloring in dots on QR code
Pasting other QR codes onto your flyer
Copycats
40. Thank You! Questions?
QUESTIONS ???
Note: Slides from today’s webinar will be sent to all attendees.
@BOLSocial Request a 1-on-1 Strategy Lab
http://www.businessol.com/labs